1. Week 7 Assignment – Case Study: Dynamic Pricing – Strategies
Week 7 Assignment – Case Study: Dynamic Pricing – Strategies for Enhancing
ProfitabilityOverviewDynamic pricing is a collection of pricing strategies used by firms and
organization to enhance profits. You will begin by exploring pricing techniques that operate
in the market in real time. Then you will explore how auctions are employed in the search
to find the value of goods and services. Consult the following video before getting
started: InstructionsWrite a 5–7 page paper in which you: Compare and contrast surge
versus congestion pricing. Provide a specific example of each currently in use. There are
many types of auctions, each with strengths and weakness at uncovering the real
price/value of an item. Compare and contrast how each of the following uncovers value and
provide a specific example of how each uncovers value: The
English auction and the Dutch auction. The sealed-bid first-price auction and the Vickery
Auction. Auctions are widely used. Analyze an actual auction employed by each of the
following: A state or federal government or an agency of a state or federal government. A
for-profit business.For each, explain what type of auction is employed and how the auction
solves the problem of finding the best price for the good or service.Read the Letter from
Senator Warren to Fed on Wells Fargo FHC Status [PDF]. Explain how an auction to sell
the Wells Fargo consumer-facing banking division might be used to determine the value of
the division.Include a recommendation on what type of auction might be used.Use five
sources to support your writing, including one published within the last six months. Choose
sources that are credible, relevant, and appropriate. Cite each source listed on your source
page at least one time within your assignment. For help with research, writing,
and citation, access the library or review library guides.Your assignment must follow these
formatting requirements: This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing Standards link in the left-
hand menu of your course. Check with your professor for any additional instructions. The
file submitted in Blackboard must be an MS Word document or a PDF document. The
specific course learning outcome associated with this assignment is: Propose ways in which
a company can use dynamic pricing to better uncover value and increase revenue.