Why You Should Use Online Video

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Online Video is awesome! See how effective online video is beyond driving traffic to your site and get new ideas for how you can use video.

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  • Why You Should Use Online Video

    1. 1. WHY DO I NEED VIDEO? the marketing value of online video
    2. 2. THE GAME PLAN • How video improves each stage of the online funnel • Value summary • The different ways online video can be used
    3. 3. THE ONLINE FUNNEL video helps all the way through
    4. 4. ONLINE FUNNEL • Attract more visitors to your site
    5. 5. ONLINE FUNNEL • Attract more visitors to your site • Engage with your visitors
    6. 6. ONLINE FUNNEL • Attract more visitors to your site • Engage with your visitors • Have a clear call to action
    7. 7. ONLINE FUNNEL • Attract more visitors to your site • Engage with your visitors • Have a clear call to action • Build a relationship of trust
    8. 8. ONLINE FUNNEL • Attract more visitors to your site • Engage with your visitors • Have a clear call to action • Build a relationship of trust • Achieve desired outcome
    9. 9. ONLINE FUNNEL • Attract more visitors to your site • Engage with your visitors • Have a clear call to action • Build a relationship of trust • Achieve desired outcome • Receive referrals
    10. 10. GET MORE VISITORS
    11. 11. GET MORE VISITORS
    12. 12. BE ENGAGING “50% of all visitors click on a home page video before taking any other action. If your video is engaging you've got them - they will stay - and watch.” - Ben Wayne, Fliqz Founder
    13. 13. BE ENGAGING “50% of all visitors click on a home page video before taking any other action. If your video is engaging you've got them - they will stay - and watch.” - Ben Wayne, Fliqz Founder “VideoAds are definitely driving engagement… Viewers are watching, on average 60% to 90% of the VideoAd, some of which are over 6 minutes long.” - SearchEngineLand
    14. 14. DRIVE ACTION “Consumers typically visit an average of 4.8 web sites before deciding which attorney to select, but that when lawyers added video to their respective web sites, this number decreased fairly substantially, to 1.8.” - SearchEngineLand
    15. 15. DRIVE ACTION 52% of viewers take action after watching. Profiles see 30% increase in click throughs and 20% increase in call volume. – TurnHere “Consumers typically visit an average of 4.8 web sites before deciding which attorney to select, but that when lawyers added video to their respective web sites, this number decreased fairly substantially, to 1.8.” - SearchEngineLand
    16. 16. DRIVE ACTION 52% of viewers take action after watching. Profiles see 30% increase in click throughs and 20% increase in call volume. – TurnHere “Consumers typically visit an average of 4.8 web sites before deciding which attorney to select, but that when lawyers added video to Emails with video their respective web sites, this number report 2-3x decreased fairly substantially, to click through rate. 1.8.” – Forrester - SearchEngineLand
    17. 17. BUILD TRUST The … video may not [say] how much your widget costs, but whether you seem likable enough to put up with during the sales process. This kind of information is far more valuable than knowing your price is five cents less than your competitors’. - MarketingSherpa
    18. 18. BUILD TRUST The … video may not [say] how much your widget costs, but whether you seem likable enough to put up with during the sales process. This kind of information is far more valuable than knowing your price is five cents less than your competitors’. - MarketingSherpa The early opportunity for small businesses here is … to break through the clutter and communicate meaningful information. - SearchEngineLand
    19. 19. WIN CUSTOMERS “46% of shoppers who view video have a larger order value.” - Internet Retailer
    20. 20. WIN CUSTOMERS “46% of shoppers who view video have a larger order value.” - Internet Retailer “Home video tour increases perceived home value by 6%.” - Property Reviews
    21. 21. GET REFERRALS Video provides easy word-of-mouth.
    22. 22. GET REFERRALS Video provides easy word-of-mouth. “We consistently observe that sites that allow viral reposting will see up to 40% of their video viewership occurring via players that have been reposted outside of the publisher's domain". - Ben Wayne, Fliqz Founder
    23. 23. A BALANCED APPROACH
    24. 24. WAY BETTER THAN FLASH
    25. 25. VALUE SUMMARY list of video values
    26. 26. VIDEO VALUES • Exposure / Brand awareness
    27. 27. VIDEO VALUES • Exposure / Brand awareness • It is persistent
    28. 28. VIDEO VALUES • Exposure / Brand awareness • It is persistent • Education and Experience
    29. 29. VIDEO VALUES • Exposure / Brand awareness • It is persistent • Education and Experience • Networking / Social value
    30. 30. VIDEO VALUES • Exposure / Brand awareness • It is persistent • Education and Experience • Networking / Social value • Builds company culture
    31. 31. VIDEO VALUES • Exposure / Brand awareness • It is persistent • Education and Experience • Networking / Social value • Builds company culture • Opens another channel
    32. 32. VIDEO VALUES • Exposure / Brand awareness • Clarity of message • It is persistent • Education and Experience • Networking / Social value • Builds company culture • Opens another channel
    33. 33. VIDEO VALUES • Exposure / Brand awareness • Clarity of message • It is persistent • Demonstration • Education and Experience • Networking / Social value • Builds company culture • Opens another channel
    34. 34. VIDEO VALUES • Exposure / Brand awareness • Clarity of message • It is persistent • Demonstration • Education and Experience • More enjoyable and easier for the viewer • Networking / Social value • Builds company culture • Opens another channel
    35. 35. VIDEO VALUES • Exposure / Brand awareness • Clarity of message • It is persistent • Demonstration • Education and Experience • More enjoyable and easier for the viewer • Networking / Social value • Direct sales / Ad revenue • Builds company culture • Opens another channel
    36. 36. VIDEO VALUES • Exposure / Brand awareness • Clarity of message • It is persistent • Demonstration • Education and Experience • More enjoyable and easier for the viewer • Networking / Social value • Direct sales / Ad revenue • Builds company culture • Reputation managemnet • Opens another channel
    37. 37. VIDEO VALUES • Exposure / Brand awareness • Clarity of message • It is persistent • Demonstration • Education and Experience • More enjoyable and easier for the viewer • Networking / Social value • Direct sales / Ad revenue • Builds company culture • Reputation managemnet • Opens another channel • Builds Trust!
    38. 38. MANY USES FOR VIDEO some ways video can be used
    39. 39. HAVE FUN WITH VIDEO! • Repurposed
    40. 40. HAVE FUN WITH VIDEO! • Repurposed • Product Promotion
    41. 41. HAVE FUN WITH VIDEO! • Repurposed • Product Promotion • Product Support
    42. 42. HAVE FUN WITH VIDEO! • Repurposed • Product Promotion • Product Support • Instructional
    43. 43. HAVE FUN WITH VIDEO! • Repurposed • Product Promotion • Product Support • Instructional • Customer Testimonials
    44. 44. HAVE FUN WITH VIDEO! • Repurposed • Product Promotion • Product Support • Instructional • Customer Testimonials • Company Introductions
    45. 45. HAVE FUN WITH VIDEO! • Repurposed • Video Blogs • Product Promotion • Product Support • Instructional • Customer Testimonials • Company Introductions
    46. 46. HAVE FUN WITH VIDEO! • Repurposed • Video Blogs • Product Promotion • Executive Speeches • Product Support • Instructional • Customer Testimonials • Company Introductions
    47. 47. HAVE FUN WITH VIDEO! • Repurposed • Video Blogs • Product Promotion • Executive Speeches • Product Support • Company Seminars • Instructional • Customer Testimonials • Company Introductions
    48. 48. HAVE FUN WITH VIDEO! • Repurposed • Video Blogs • Product Promotion • Executive Speeches • Product Support • Company Seminars • Instructional • Community Action • Customer Testimonials • Company Introductions
    49. 49. HAVE FUN WITH VIDEO! • Repurposed • Video Blogs • Product Promotion • Executive Speeches • Product Support • Company Seminars • Instructional • Community Action • Customer Testimonials • Recruiting • Company Introductions
    50. 50. HAVE FUN WITH VIDEO! • Repurposed • Video Blogs • Product Promotion • Executive Speeches • Product Support • Company Seminars • Instructional • Community Action • Customer Testimonials • Recruiting • Company Introductions • Training
    51. 51. THANK YOU • SearchEngineLand • Fliqz • Forrester • Internet Retailer • MarketingSherpa • Property Reviews • ReelSEO • DoubleClick • HitWise • Dynamic Logic • TurnHere MarketNorms Scott Fitz scottfitz.com @scottfitz

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