We scan the world of eCommerce every quarter looking for "curve kickers" - technologies and services that can boost existing eCommerce, mobile, and marketing efforts with very little implementation effort. Most of the time the things we find are pretty obscure - a new security standard, a new mobile layout, a new design - but have a huge impact.
Q2 13 was no different. We found a well-practiced but little known email security standard called DMARC that can boost CTR by 20% on existing campaigns by ensuring delivery is done right. We also found a mobile engagement engine that can ensure your downloads turn into engaged customers, and best of all, it runs itself requiring very little effort from marketers. Twitter Cards has proven to be a big hit for Twitter marketers, and email A/B testing is a quick and easy way to see if new content and features are resonating (much easier than web A/B testing). Lastly we spoke with a number of retailers doing geoconquesting - targeting competitive stores rather than their own with mobile ads, and they have found huge success.
This is the short version....