Twitter for Business


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All you ever wanted to know about Twitter but were afraid to ask! Different types of Twitter profiles, how to open a Twitter account, finding people you want to follow, what you should tweet about, what you should not tweet about, why you should tweet at all, and more. Great for beginning Twitter users, with some handy tips for experienced tweeters.

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Twitter for Business

  1. 1. Using Twitter to Promote Your Business Santa Cruz Marketing Roundtable Meetup • Sept. 1, 2009 © Copyright Scott Design Inc.
  2. 2. Quick introduction •  Kirsti Scott, Founder and Creative Director at Scott Design •  20 years of experience in design and marketing •  Scott Design creates integrated marketing programs •  Our clients are technology and B2B companies © Copyright Scott Design Inc.
  3. 3. Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? © Copyright Scott Design Inc.
  4. 4. Twitter Pro le •  Post short messages •  Follow messages from others •  Share links, news, and events © Copyright Scott Design Inc.
  5. 5. Local Company •  Announce specials, location of their food trucks •  Expanded local business and now going into other cities © Copyright Scott Design Inc.
  6. 6. National Company •  Connect with customers through discussions, service, product news, contests, tips, and more © Copyright Scott Design Inc.
  7. 7. International Corporation •  Promotions, support, coupons, sales, community, news •  Multiple accounts for different audiences © Copyright Scott Design Inc.
  8. 8. Twitter Non-Pro t •  Raise awareness •  Created event that raised $250K in one day •  Share videos of drilling wells in Africa © Copyright Scott Design Inc.
  9. 9. Getting Started 5 easy steps © Copyright Scott Design Inc.
  10. 10. 5 Quick steps to getting started with Twitter •  Sign up for Twitter •  Fill out your pro le information •  Search for people or groups to follow •  Listen to get a feel for discussion etiquette •  Join in conversations © Copyright Scott Design Inc.
  11. 11. 1. Sign up for Twitter •  Go to and click on “Sign up now.” Select a username (your real name or company name) and password, enter your e-mail address, enter the words, and click “Create my account.” •  If you want to have Twitter check if any of the people in your web-based e-mail address book are on Twitter, enter in your e-mail and password on the following screen. © Copyright Scott Design Inc.
  12. 12. 2. Fill out your pro le information •  Complete your pro le with a photo, location, URL, and bio. •  Include a background image with more info if you want. •  Make your Twitter pro le match your company website. © Copyright Scott Design Inc.
  13. 13. 3. Search for people or groups that interest you •  Search for people who: –  Mention your company name –  Use terms in your industry –  Are competitors –  Are in uential in your industry •  Search for: –  Trade organizations –  News organizations and publications •  Find people who follow or are followed by the above •  But don’t “follow” them…yet! © Copyright Scott Design Inc.
  14. 14. 4. Listen by visiting pro les © Copyright Scott Design Inc.
  15. 15. Listen by searching for keywords •  Search for a term at and then grab the RSS feed for the search •  Or, use a third-party app such as to monitor keywords © Copyright Scott Design Inc.
  16. 16. 5. Join the conversation •  The Golden Rule: Do unto others as you would have them do unto you –  Tweet to others what you would like to be tweeted to you –  Tweet everyone the way you’d like to be tweeted •  Don’t talk exclusively about your business –  80 percent – Tweets about and for others –  20 percent – Tweets about your business •  Be honest, responsive, personable, and nice © Copyright Scott Design Inc.
  17. 17. Things to tweet about (80%) •  Industry news, research, studies •  Interesting articles you read •  News from complementary businesses •  Events that interest your customers •  Reply to messages to you, about you, or about the industry •  Questions you’d like answered •  Retweets of interesting tweets •  Observations about your industry •  Local news •  Valuable, relevant, bene cial info for your customers © Copyright Scott Design Inc.
  18. 18. Things to tweet about (20%) •  New products, services, features •  Special offers, promotions, coupons, sales, contests •  Events and awards •  Blogs, articles, publications, appearances •  Philanthropy (volunteer work, donations) •  New partners, employees, large customers •  Milestones (customers served, years in business) •  Business successes •  Polls, requests for feedback and suggestions © Copyright Scott Design Inc.
  19. 19. When you have 20 tweets, start following people •  Follow all the people you found and liked in step 3 •  Once others follow you, check out their pro les and see if you’d like to follow them. •  Check out their followers and who they’re following and see if you want to follow them, too. •  Add yourself to the directory so others can nd you. •  Keep tweeting every day. © Copyright Scott Design Inc.
  20. 20. Managing Twitter The easiest way to keep Twitter from eating up your day © Copyright Scott Design Inc.
  21. 21. Tame the Twitter Stream © Copyright Scott Design Inc.
  22. 22. Use TweetDeck to lter and categorize tweets © Copyright Scott Design Inc.
  23. 23. Twetiquette Simple rules of Twitter etiquette © Copyright Scott Design Inc.
  24. 24. Twitter Don’ts •  Constantly tweet about your own business •  Tweet about things that are irrelevant to followers •  Send personal messages as @replies •  Post partial and cryptic @replies •  Share links without explanation •  Use automatic Direct Messages (DMs) •  Publicly thank others •  Talk politics, religion & sex (unless that is your Twitter pro le’s purpose) © Copyright Scott Design Inc.
  25. 25. Why am I doing this, again? What Twitter can do for your business © Copyright Scott Design Inc.
  26. 26. Why should my company tweet? •  Social media marketing is now considered a best practice. •  Twitter drives traffic to your website. •  Twitter links improve your search engine rankings. •  Twitter lets you join in conversations with customers. •  Twitter ampli es your marketing messages. •  Twitter is cheaper than traditional direct marketing © Copyright Scott Design Inc.
  27. 27. Help! Where do I get more information? © Copyright Scott Design Inc.
  28. 28. Useful Links •,,, •  Hot Design Blog •  Twitter for Business •  How to use Twitter •  “Social Media Revolution” video •  “The Breakup” video •  “What the f**k is social media?” presentation © Copyright Scott Design Inc.
  29. 29. Thanks! © Copyright Scott Design Inc.