Personal Information
Organization / Workplace
Kalamazoo Area, MI United States
Occupation
Digital Marketing Professor & Strategist
Industry
Advertising / Marketing / PR
Website
www.scottcowley.com
About
Currently an assistant professor of marketing at Western Michigan University, with a research focus in social, interactive, & digital marketing strategy.
Previous industry experience includes head of search engine optimization for a publicly traded tech company and digital marketing strategist for an agency.
Tags
content marketing
social media
digital marketing
seo
teaching
higher ed
webvisions
infographics
social media strategy
link building
professors
stukent
profcon
profcon20
2018
branding
marketing trends
pedagogy
buzzfeed
consumer behavior
marketing education
marketing courses
university
twitter marketing
twitter strategy
content strategy
seeding
competitive advantage
webvision 2013
social media marketing
content competitive advantage
content optimization
curation
twitter
journalism
marketing strategy
social bookmarking
wvpdx2012
wvpdx
pinterest
social networks
david mccandless
information graphic
design
data visualization
seo agency
web analytics
internet marketing
link bait
See more
Presentations
(10)Likes
(11)How to Select Social Networks for Advertising
Luke Alley
•
7 years ago
Best practices for running promotions this Black Friday
Eli Schwartz
•
8 years ago
Media Insider Tips: Get Big Press With Minimal Time
Josh Steimle
•
8 years ago
Building Your House of Marketing - Focusing on Process and CX
Alison J. Herzog, MBA
•
8 years ago
Tracking Beyond the Pageview - MozCon 2015
Adrian Vender
•
8 years ago
The History of Strategy and Its Future Prospects | A.T. Kearney
Kearney
•
9 years ago
Designing Intelligent Content: A Writer's Guide
Niki Blaker
•
10 years ago
No-Nonsense Content Marketing
Libbie Miller
•
10 years ago
How to catch the curator's eye
Kit Seeborg
•
11 years ago
SlideShare Zeitgeist 2010
Rashmi Sinha
•
13 years ago
Brand Management Strategies for improving sales
Ecordia
•
14 years ago
Personal Information
Organization / Workplace
Kalamazoo Area, MI United States
Occupation
Digital Marketing Professor & Strategist
Industry
Advertising / Marketing / PR
Website
www.scottcowley.com
About
Currently an assistant professor of marketing at Western Michigan University, with a research focus in social, interactive, & digital marketing strategy.
Previous industry experience includes head of search engine optimization for a publicly traded tech company and digital marketing strategist for an agency.
Tags
content marketing
social media
digital marketing
seo
teaching
higher ed
webvisions
infographics
social media strategy
link building
professors
stukent
profcon
profcon20
2018
branding
marketing trends
pedagogy
buzzfeed
consumer behavior
marketing education
marketing courses
university
twitter marketing
twitter strategy
content strategy
seeding
competitive advantage
webvision 2013
social media marketing
content competitive advantage
content optimization
curation
twitter
journalism
marketing strategy
social bookmarking
wvpdx2012
wvpdx
pinterest
social networks
david mccandless
information graphic
design
data visualization
seo agency
web analytics
internet marketing
link bait
See more