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FACEBOOK FOR
REAL ESTATE
Presented By Scott Bothel | FourTen
Creative
Our Goals
 Establish a Personal and Business Presence
on Facebook
 Promote Our Website
 Promote Our Listings
 Encourag...
Establishing a Personal Profile
 Visit Facebook.com and follow directions
 Don’t forget to complete info section
 PRIVA...
Creating a Business Page
 Visit facebook.com/pages
 Select Official Page, Local Business, Name it
Filling Out Your Business Page
 Add logo or personal photo
 Add official contact info. THIS IS PUBLIC
INFO!
 Make sure ...
Promoting Your Page
 Use the Facebook tools to notify current
friends and email contacts
 You can suggest at any time
Promoting Your Page (cont.)
 Email your current contact directly. Ask them to
go to your page and LIKE you.
 Your page a...
Promoting Your Listings
 Automated (Woo hoo! No Work!)
 Find your RSS feed from your IDX provider.
 Copy address and vi...
Encouraging Others to Promote
You
 Mining your personal Facebook contacts.
BEWARE!
 Create valuable content.
 Use socia...
Other Considerations
 Advanced facebook tools
 What content is appropriate?
 Am I driving people to my website?
 Does ...
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Facebook For Real Estate Agents - A very Basic Intro

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Just enough info to get your started connecting your online presence to Facebook.

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Facebook For Real Estate Agents - A very Basic Intro

  1. 1. FACEBOOK FOR REAL ESTATE Presented By Scott Bothel | FourTen Creative
  2. 2. Our Goals  Establish a Personal and Business Presence on Facebook  Promote Our Website  Promote Our Listings  Encourage Others to Promote Us
  3. 3. Establishing a Personal Profile  Visit Facebook.com and follow directions  Don’t forget to complete info section  PRIVACY: You can make your personal profile as private as you like.
  4. 4. Creating a Business Page  Visit facebook.com/pages  Select Official Page, Local Business, Name it
  5. 5. Filling Out Your Business Page  Add logo or personal photo  Add official contact info. THIS IS PUBLIC INFO!  Make sure you add your website address
  6. 6. Promoting Your Page  Use the Facebook tools to notify current friends and email contacts  You can suggest at any time
  7. 7. Promoting Your Page (cont.)  Email your current contact directly. Ask them to go to your page and LIKE you.  Your page address is ugly  More on this later…  Make an image or text link.
  8. 8. Promoting Your Listings  Automated (Woo hoo! No Work!)  Find your RSS feed from your IDX provider.  Copy address and visit twitterfeed.com  Share a link  Copy url of a given listing and share it on your business page wall.
  9. 9. Encouraging Others to Promote You  Mining your personal Facebook contacts. BEWARE!  Create valuable content.  Use socially aware blogging tools.  Direct email contact with tools like Mailchimp.  Remember to ask!
  10. 10. Other Considerations  Advanced facebook tools  What content is appropriate?  Am I driving people to my website?  Does my website contain valuable content?  Is it easy for people to share my content?  Advertise on Facebook  Custom username: facebook.com/username  Requires that you have 30 people who Like you.

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