Becher Group Overview

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Becher Group Overview

  1. 1. Becher Group Client Overview 2009-2011
  2. 2. Technology Clients: <ul><li>IFS North America </li></ul><ul><li>Flying Cart </li></ul>
  3. 3. IFS North America Media Placements: <ul><li>ZDNet </li></ul><ul><li>Milwaukee Journal Sentinel </li></ul><ul><li>CIO </li></ul><ul><li>Green Biz.com </li></ul><ul><li>Insight on Manufacturing </li></ul><ul><li>Green Energy Reporter </li></ul><ul><li>Green Skeptic </li></ul>
  4. 4. Book Author Clients: <ul><li>Kathleen Paris, author of “The Clover Practice” </li></ul><ul><li>Sterling Long Colbo, co-author of “The 7 Scouts and the Mystery of the Commie Spies” </li></ul><ul><li>Chantal Sicile-Kira, “41 Things to Known about Autism” </li></ul>Kathleen Paris on WMTV-Madison
  5. 5. Author-Kathleen Paris The Clover Practice <ul><li>10 media hits were generated, which included- </li></ul><ul><li>A one hour appearance on Wisconsin Public Radio’s Route 51 with Glen Moberg </li></ul><ul><li>Radio segments on WIBA Radio’s Outside the Box with Mitch Henck and 92.1-The Mic’s Books and Beats with Stu Levitan </li></ul><ul><li>Television segments on: WFRV-Green Bay- First News </li></ul><ul><li>WITI-Milwaukee- Fox 6 Wake Up News </li></ul><ul><li>WMTV- Madison- NBC 15 News at 5 </li></ul>
  6. 6. Author -Sterling Long-Colobo 7 Scouts and the Mystery of the Commie Spies <ul><li>Radio segment on WIBA’s Outside the Box with Mitch Henck </li></ul><ul><li>Print coverage included an article in the Oregon Observer </li></ul>
  7. 7. Author- Chantal Sicile-Kira 41 Things to Known about Autism <ul><li>Print coverage in the Milwaukee Journal Sentinel </li></ul><ul><li>Radio interviews on WTMJ Radio and the Wisconsin Radio Network </li></ul>
  8. 8. Internet Journalist - Sarah Vanderschaaff Lunch Box Mom <ul><li>Television coverage on NBC Philadelphia Nonstop‘s Sandwich Moms program </li></ul><ul><li>Print coverage in the Wisconsin State Journal </li></ul><ul><li>Online coverage in The New York Times Motherlode blog </li></ul>
  9. 9. Small Business Clients: <ul><li>Attorney Angela Dentice LLC </li></ul><ul><li>Insurance Executive Alec Herring </li></ul><ul><li>Artists for the Humanities </li></ul><ul><li>The Willow Store </li></ul><ul><li>American Martial Arts Center </li></ul><ul><li>Sharp Exposure Photography </li></ul><ul><li>Kicks Unlimited Middleton </li></ul><ul><li>Groth Law Firm </li></ul><ul><li>Big Time Creative Services </li></ul>Alec Herring taking listener calls on WIBA-Madison
  10. 10. Attorney Angela Dentice LLC <ul><li>Print coverage included- </li></ul><ul><li>Oconomowoc Enterprise </li></ul><ul><li>Milwaukee Business Journal </li></ul><ul><li>Milwaukee Journal Sentinel </li></ul><ul><li>Milwaukee Biz Times </li></ul><ul><li>Marquette Magazine </li></ul><ul><li>Italian Times </li></ul>
  11. 11. Alec Herring <ul><li>6 radio appearances on WIBA -Madison’s Outside the Box with Mitch Henck </li></ul><ul><li>Radio segments on: Roots Up Radio’s Lee Rayburn Show </li></ul><ul><li>WRPN-Ripon’s The Breakfast Brunch with Jason and Sarah </li></ul><ul><li>WCLO-Janesville’s The Stan Milam Show </li></ul><ul><li>Hmong Wisconsin Radio </li></ul><ul><li>WSPT-Stevens Point’s Portage County Live </li></ul><ul><li>Television appearance on WISC-Madison- Live at Five </li></ul>
  12. 12. Big Time Creative Services <ul><li>Radio appearance on WIBA -Madison’s Outside the Box with Mitch Henck -August 12, 2011 </li></ul>
  13. 13. Kicks Unlimited Middleton <ul><li>A radio appearance by Mathiam Mbow on WIBA -Madison’s Outside the Box with Mitch Henck -September 16, 2011 </li></ul><ul><li>A voiceover story by news anchor John Stofflet with self defense event pictures on NBC 15 News at 10 -September 17, 2011 </li></ul>
  14. 14. The Willow Store <ul><li>Arranged marketing partnerships with Celebrate Children Foundation, Gio’s Garden, Practically Green and retailer Bunny Berry. </li></ul><ul><li>Numerous print articles including a major front page Wisconsin State Journal business section story. </li></ul><ul><li>Television coverage included: </li></ul><ul><li>WMAQ ‘s NBC 5 News Today </li></ul><ul><li>WITI’s Wake Up News </li></ul><ul><li>WKOW’s Wake Up Wisconsin </li></ul><ul><li>WISC’s Live at Five </li></ul><ul><li>WMTV’s NBC 15 at 5 </li></ul><ul><li>Wisconsin Eye’s Business Profile </li></ul><ul><li>Radio coverage included : </li></ul><ul><li>Wisconsin Radio Network </li></ul><ul><li>WGN Radio </li></ul><ul><li>Milwaukee Public Radio </li></ul>
  15. 15. The Willow Store <ul><li>Print Placements : </li></ul><ul><li>The Verona Press, June 24, 2010 </li></ul><ul><li>Wisconsin State Journal, September 23, 2010 ; January 7, 2011 </li></ul><ul><li>McFarland Thistle, November 25, 2010 </li></ul><ul><li>La Crosse Tribune, January 7, 2011 </li></ul>
  16. 16. The Willow Store <ul><li>Television Placements : </li></ul><ul><li>WKOW’s Wake Up Wisconsin - August 24, 2010 ; February 28, 2011 </li></ul><ul><li>WMTV’s NBC 15 News at 4 - January 7, 2011 </li></ul><ul><li>WISC’s Live at Five- January 11, 2011 </li></ul><ul><li>Wisconsin Eye’s Business Profile -January 21, 2011 </li></ul><ul><li>WMTV’s NBC 15 News at 5 - March 30, 2011 </li></ul><ul><li>WITI’s Wake Up News -May 30, 2011 </li></ul><ul><li>7. WMAQ’s NBC 5 News Today -July 16, 2011 </li></ul>
  17. 17. The Willow Store <ul><li>Television Placements: </li></ul><ul><li>Wake Up Wisconsin (WKOW-TV, Madison) features Catherine Bolden discussing the innovative Sprout Change diapers on its August 24, 2010 program. </li></ul>
  18. 18. The Willow Store <ul><li>Television Placements: </li></ul><ul><li>NBC 15 News at 4 (WMTV- TV, Madison) discussed The Willow Store attending the Boom Boom Room on its January 7, 2011 program. </li></ul>
  19. 19. The Willow Store <ul><li>Television Placements: </li></ul><ul><li>Live at Five (WISC- TV, Madison) features Catherine Bolden discussing Sprout Change diapers and attending the Golden Globe Boom Boom Room on its January 11, 2011 program. </li></ul>
  20. 20. The Willow Store <ul><li>Television Placements: </li></ul><ul><li>Business Profile (Wisconsin Eye) does a full 30 minute business profile of The Willow Store with an on-site visit guided by Catherine Bolden for its January 11, 2011 program. </li></ul>
  21. 21. The Willow Store <ul><li>Television Placements: </li></ul><ul><li>NBC 15 News </li></ul><ul><li>at 5 (WMTV –TV, Madison) features The Willow Store’s Catherine Bolden discussing Reusable Future laundry products on its March 30, 2011 program. </li></ul>
  22. 22. The Willow Store <ul><li>Television Placements: </li></ul><ul><li>Wake Up News (WITI – TV, Milwaukee) features The Willow Store’s Catherine Bolden discussing Sprout Change diapers and dryer balls on its May 30, 2011 program. </li></ul>
  23. 23. The Willow Store <ul><li>Television Placements: </li></ul><ul><li>NBC 5 News Today (WMAQ-TV, Chicago ) features The Willow Store’s Catherine Bolden and mom blogger Carrie Goldman Segall discussing Sprout Change diapers on its July 16, 2011 program. </li></ul>
  24. 24. The Willow Store <ul><li>Radio Placements : </li></ul><ul><li>Wisconsin Radio Network - February 5, 2011 </li></ul><ul><li>Milwaukee Public Radio’s Lake Effect - February 14, 2011 </li></ul><ul><li>WIBA’s Outside the Box - April 6, 2011 </li></ul><ul><li>WGN Radio’s WGN Weekend -July 2, 2011 </li></ul><ul><li>FM News (WWWN-Chicago) -August 27-28, 2011 </li></ul>
  25. 25. The Willow Store <ul><li>Radio Placements: </li></ul><ul><li>Wisconsin Radio Network weekend anchor Jason Fischer used audio from Catherine Bolden’s Wisconsin Eye interview for a radio story that aired on February 5, 2011. </li></ul><ul><li>Susan Bence of Milwaukee Public Radio made an on-site visit to The Willow Store for a Lake Effect story that aired on February 14, 2011 . </li></ul><ul><li>Mitch Henck interviewed Catherine Bolden about Reusable Future for his April 6, 2011 Outside the Box program on WIBA (Madison) . </li></ul>
  26. 26. The Willow Store <ul><li>Radio Placements: </li></ul><ul><li>WGN Weekend host Bill Moller with Catherine Bolden in the WGN showcase studio for her July 2, 2011 WGN Radio appearance. </li></ul><ul><li>FM News (WWWN-Chicago) reporter Jennifer O’Neill interviewed Catherine Bolden about the Sprout Change diaper for a story that aired on August 27-28, 2011. </li></ul>
  27. 27. The Willow Store <ul><li>Marketing Partnerships: </li></ul><ul><li>Bunny Berry </li></ul><ul><li>Practically Green </li></ul><ul><li>Celebrate Children Foundation </li></ul><ul><li>Gio’s Garden </li></ul><ul><li>Keva Sports Center </li></ul>
  28. 28. The Willow Store <ul><li>Advertising : </li></ul><ul><li>Print advertisements </li></ul>
  29. 29. The Willow Store <ul><li>Events : </li></ul><ul><li>Cloth Diaper Q& A -Madison Children’s Museum - October 21, 2010 </li></ul><ul><li>2011 Golden Globe Boom Boom Room- Los Angeles- January 14-16, 2011 </li></ul><ul><li>Green Baby Shower- Appleton, Wisconsin-February 19, 2011 </li></ul><ul><li>Isthmus Green Day- Madison, Wisconsin -April 16, 2011 </li></ul><ul><li>Eco Fair 360 -Elkhorn, Wisconsin-July 9, 2011 </li></ul>
  30. 30. The Willow Store <ul><li>Media Releases & Advisories: </li></ul><ul><li>- The Willow Store </li></ul><ul><li>-Sprout Change </li></ul><ul><li>-Reusable Futur e </li></ul>
  31. 31. The Willow Store <ul><li>Green Baby Shower : </li></ul><ul><li>- Green baby showers blog entry on The Willow Store website -January 2011 </li></ul><ul><li>- Green Baby Shower for Red Shoes PR President Lisa Cruz - Appleton, Wisconsin-February 19, 2011 </li></ul>
  32. 32. The Willow Store <ul><li>Isthmus Green Day -April 16, 2011 : </li></ul><ul><li>- The Reusable Future website destination premiered at the widely attended annual Isthmus Green Day event in Madison , Wisconsin . </li></ul>
  33. 33. The Willow Store <ul><li>2011 Golden Globe Boom Boom Room Event - January 14-16 , 2011: </li></ul>
  34. 34. The Willow Store <ul><li>Blog Placements include: </li></ul><ul><li>Chicago Now, Portrait of an </li></ul><ul><li>Adoption, June 21, 2011 </li></ul>
  35. 35. Public Policy Clients: <ul><li>Wisconsin Commercial Deer and Elk Association </li></ul><ul><li>Wisconsin Association on Alcohol and Other Drug Abuse </li></ul><ul><li>Film Wisconsin </li></ul><ul><li>Wisconsin Urban & Rural Transit Association </li></ul>
  36. 36. Stand Up for your train-Wisconsin <ul><li>A October 16, 2010 Milwaukee press conference on the Milwaukee to Madison high speed rail line brought together a broad based coalition of supporters. </li></ul><ul><li>Media coverage generated including television stories on WDJT and WISN , and in The Daily Reporter and The Waukesha Freeman . </li></ul><ul><li>Sponsored in part by the Wisconsin Urban & Rural Transit Association. </li></ul>
  37. 37. <ul><li>For Film Wisconsin , helped create overall media strategy plan, arranged newspaper editorial board meetings, created Game On! media day and Faces of Film outreach. </li></ul><ul><li>This effort generated numerous editorial endorsements and 14 media stories in print, television, radio and on the internet. </li></ul><ul><li>Media effort were designed to save the successful Wisconsin Film Incentives in the state budget . </li></ul>Film Wisconsin Milwaukee Journal Sentinel , April 20, 2009
  38. 38. <ul><li>For the 2009 Housing & Transit Seminar, we acted as a spokesperson on WORT Radio-Madison and in the Isthmus newspaper for preview stories. </li></ul><ul><li>Secured extensive print coverage in The Capital Times and The Badger Herald . </li></ul><ul><li>Television coverage by Wisconsin Eye . </li></ul><ul><li>The Housing & Transit Seminar preview story was the lead story on WISC-TV’s News at Six September 30, 2009 newscast. </li></ul><ul><li>http://www.channel3000.com/news/21165788/detail.html </li></ul>Wisconsin Urban & Rural Transit Association
  39. 39. Public Relations Agency Work: <ul><li>Boelter + Lincoln- Wisconsin Branding Campaign </li></ul><ul><li>Red Shoes PR </li></ul><ul><li>Glowac + Harris- Capital Brewery </li></ul><ul><li>Nation Consulting- Mobile Future </li></ul>
  40. 40. Capital Brewery : <ul><li>Secured media placements worth over $85,000 for Capital Brewery’s Supper Club beer brand in the Chicago, Minneapolis- St. Paul and Madison, Wisconsin markets. </li></ul>
  41. 41. Capital Brewery <ul><li>To promote the award winning Supper Club beer, we secured numerous placements including: </li></ul><ul><li>Radio: An appearance on WIND AM -Chicago ‘s Livin Large show, 2 news stories on WTDY -Madison and a 45 minute segment on Wisconsin Public Radio. </li></ul><ul><li>Television: Segments on WKOW-Madison and WMTV-Madison. </li></ul><ul><li>Print: News stories included a full page Chicago Tribune Travel Section article, a business story in the Star-Tribune and a City Pages beer review. </li></ul>
  42. 42. Political Clients: <ul><li>Dan Kapanke for State Senate </li></ul><ul><li>Van Mobley for State Superintendent </li></ul><ul><li>Kapanke for Congress </li></ul>
  43. 43. <ul><li>9 Media Stories in 2 Days </li></ul><ul><li>Kapanke Announces “Green Agenda” </li></ul><ul><li>A unique economic development campaign theme was created with extensive research. </li></ul><ul><li>The campaign was rolled out at a press conference that generated nine media stories in two days- 6 radio interviews, 2 television stories and 1 print story. </li></ul><ul><li>It became the most successful media effort that they had in four years. </li></ul><ul><li>Dan Kapanke interviewed on WKBT-La Crosse on September 26, 2008 </li></ul>Dan Kapanke- State Senator
  44. 44. Van Mobley - State Superintendent <ul><li>Arranging 25 print, 25 radio, 8 television and 5 internet media interviews across Wisconsin in a one month period. </li></ul><ul><li>Media outlets reached included the Milwaukee Journal Sentinel, The Post-Crescent, and The Capital Times. </li></ul><ul><li>63 Interviews Arranged in One Month </li></ul>Van Mobley interviewed on WPT’s Here and Now on January 23, 2009
  45. 45. <ul><li>Politico </li></ul><ul><li>The Hill </li></ul><ul><li>Congressional Quarterly </li></ul><ul><li>Roll Call </li></ul><ul><li>Human Events </li></ul><ul><li>The Hotline </li></ul><ul><li>The Weekly Standard </li></ul>Kapanke for Congress

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