Scott McLaughlin - Background & Experience

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A brief overview of my skills and experience

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Scott McLaughlin - Background & Experience

  1. 1. SCOTT McLAUGHLIN<br />
  2. 2. Photography, Media Sales and Copywriting<br />What&apos;s behind me<br />Channel Strategy, Key Account & Business Management , Field Sales Integration<br />Media – print, tv, radio, AGENCY<br />Client Service, Survey Design, Ad Testing, Consumer Segmentation and Strategy<br />Consumer goods<br />CONSUMER RESEARCH<br />Retail Performance, Campaign Measurement, Profiling, Media & Comms Strategy <br />RETAIL & COMMS STRATEGY<br />
  3. 3. Where I’ve been<br />Career Mud Map 2009<br />
  4. 4. FMCG, Consumer Research, Business Consulting / Services<br />What&apos;s in the tank<br />Media, FMCG and Services sectors<br />GREENFIELD STRATEGY<br />Media, Retail, FMCG and Services Sectors<br />BUSINESS DEVELOPMENT<br />Direct Mail, Web, Print, TV, Outdoor, Trade Materials & Point of Purchase<br />ACCOUNT MANAGEMENT<br />CREATIVE EXECUTION<br />
  5. 5. A proven reputation for building business<br />What you can expect<br />Developer of long standing relationships and valuable networks<br />SALES GROWTH<br />RELATIONSHIPS<br />Leader in consumer knowledge & insight development<br />Creator fresh pathways for growth through rigorous execution of knowledge & logic<br />CONSUMER EXPERTISE<br />STRATEGIC & CREATIVE THINKING<br />
  6. 6. Integrating consumer knowledge into clear pragmatic actions<br />What I call fun!<br />Driving deeper and more profitable customer relationships<br />CONSUMER Strategy<br />Making engaging stuff, that makes other stuff matterenough to shift results<br />CUSTOMER engagement<br />Building business momentum, capability and outcomes <br />Communications strategy<br />Accelerating channel growth <br />
  7. 7. Knowing people, the customer or audience well enough to matter enough to them<br />What I am passionate about<br />“Tricks” of the trade require little thinking or knowledge. Avoid them & grow!!<br />Genuine relationships<br />Make the most of what you have. We waste too much time, money & effort<br />EARNING YOUR SHARE<br />If the customer is happy, they come back; Repeat business is the easiest money you will make.<br />Return for effort<br />Real customer value<br />
  8. 8. Leading the change to the natural rewards of knowing & valuing our customers<br />My Focus<br />Enhancing the way we relate to our customers and our communities<br />RE-HUMANISATION<br />Setting new standards for what is worth listening to<br />RELATIONSHIPS<br />Generating proof that earned trust, is just good common (business) sense <br />communication<br />TRUST<br />

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