Clutch Engage Minds Accelerate Sales Dec 08

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Clutch Capability Overview

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Clutch Engage Minds Accelerate Sales Dec 08

  1. 1. THE END OF THE “DISCONNECTION”
  2. 2. WHAT WE DO Business and consumer behaviour specialists Converting information into targeted actions that accelerate sales “We d ’t describe consumers, we h l you engage th effectively ” “W don’t d ib help them ff ti l ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 2 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd
  3. 3. WHAT’S DIFFERENT ABOUT CLUTCH? Uniquely, Clutch uses a framework which combines demographics, geographics, sociographics and psychographics to generate an accurate profile of customer behaviour. “Underpinned by 30 years of research in demographics, psychographics Underpinned and sociographics and a measure of 8.4 million households in Australia ” ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 3 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd
  4. 4. IT STARTS AND ENDS WITH THE CUSTOMER! We profile people’s Mindsets • Each profile has 16 points of alignment We integrate multiple sources of data, using Mindsets Customer data • Customer data – who & which • Geographic data – who, what & where • Research data – who & what Geographic data We W aggregate Mi d t profiles t id tif and engage t Mindset fil to identify d growth opportunities. “Linking all customer intelligence to drive engagement and sales” Research data ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 4 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd
  5. 5. ENGAGING YOUR CUSTOMERS THROUGH BETTER… Communications • From precise communication briefs for campaigns to “live” real time scripting for individual customers • Consistently delivering the right messages and propositions to WHAT to say & HOW to say it? the right people Targeting • We target customers based on communication imperatives • We forecast sales opportunities from macro demand opportunities, WHO to say it to? measurement to individual forecasting for stores and customers. • We id tif W identify performance against demand and h l customers f i td d d help t close the gap WHERE to say it? ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 5 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd
  6. 6. AN INTEGRATED MIX FOR GROWTH Market positioning & strategy • Precisely measuring the true position of brands, revealing the brands critical steps necessary to achieve more profitable positioning . Sales S l ROI • Targeting sales effort and retail alignment based on demand • Forecasting range and stock weight for every outlet Above and Below the Line Marketing • Consistently targeting the right messages to the right people. Knowledge integration K ld it ti • Integrating multiple sources of business intelligence in one consistent and executable framework. ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 6 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd
  7. 7. CONVERTING INFORMATION INTO TARGETED ACTIONS WHAT to say & Customer data HOW to say it? Communications Targeting Geographic data WHO to say it to? •16 points of resolution Research data WHERE to say it? ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 7 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd
  8. 8. APPLYING “REAL WORLD” SMARTS TODAY sales marketing real time lead forecasting campaigns qualification email & web brand retail alignment marketing positioning direct consumer retail site marketing & profiling & selection call scripting online surveys ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 8 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd
  9. 9. LEVERAGING THE FUTURE predictive and personalised web advertising personalised web dialogue knowledge platform online SME “like minded” business matching intelligence responsive online service / customer client matching communities ColourGrid® Applications & Systems ©2003-2007 XAX Pty Ltd ColourGrid® ©2003 Intellectual Property Holdings Pty Ltd 9 www.clutch.com.au Author: Dr. Colin Benjamin . All rights reserved in all media ©2007 Clutch Pty Ltd

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