Blogs, bloggers and business          Graeme TaylorGraeme     scotslarder.co.uk   @scotslarderTaylor
Blogs• There’s a huge array of blogs out there…Graeme         scotslarder.co.uk     @scotslarderTaylor
Graeme   scotslarder.co.uk   @scotslarderTaylor
Graeme   scotslarder.co.uk   @scotslarderTaylor
Graeme   scotslarder.co.uk   @scotslarderTaylor
Graeme   scotslarder.co.uk   @scotslarderTaylor
Graeme   scotslarder.co.uk   @scotslarderTaylor
Bloggers and why they blog• Bloggers blog for many reasons   – Self discipline   – Boredom   – As a reminder   – Sharing  ...
Why do I blog?• Sharing recipes• Make me write up wine notes• To share places I’d enjoyed• Promote small producers• A desi...
Businesses and Bloggers• Do you want to engage with bloggers?   – Do you have a strategy for doing this?   – Is it working...
Thank youGraeme   scotslarder.co.uk   @scotslarderTaylor
Upcoming SlideShare
Loading in …5
×

Social in the City Glasgow

235 views

Published on

A presentation on blogs, blogger and business by Graeme Taylor of A Scots Larder

Published in: Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
235
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • I did a straw poll on Twitter on why people write food blogs and got some interesting answers. This highlights that bloggers are a hugely diverse range of people with different motivations, drivers and goals. A good point to remember.
  • You can’t always have people for dinner, opportunities less as kids come along, I wanted to share my flavours. I don’t see myself as a restaurant reviewer and definitely not a critic. I share things I love. Seasonal, sustainable, local and full of flavour. People who make products like this inspire me endlessly with their passion and commitment I changed my by-line from ‘A food blog’ to ‘Local food international flavour’. It’s now a worldwide food and drink journey but firmly rooted in my homeland.
  • As I’ve said there are many types of bloggers. There’s the perfectionists, the passionistas, the full-timers, the professionals as well as the psychophants and egomaniacs. There’s no one fit for bloggers, . I’m not a PR or marketing expert, but I believe some businesses 'get' bloggers and vice versa. Then there's those that don't. Bloggers who just want freebies 'or else' and businesses who think a blogger will promote something just to have the 'name' on their site. Both of these are a sure way to unhappiness. There needs to be a trade off, a mutual benefit. La Tasca with tasting nights is one example of positive engagement with bloggers. On the negative side I’ve had countless ‘will you post something of yours on our site?’ ‘possibly, what is it, why and how will this engagement work’….awaiting replies. Blogger business relationships can be mutually very beneficial. But can also do untold damage. Whether business or blogger have a strategy and sense check it regularly.
  • Social in the City Glasgow

    1. 1. Blogs, bloggers and business Graeme TaylorGraeme scotslarder.co.uk @scotslarderTaylor
    2. 2. Blogs• There’s a huge array of blogs out there…Graeme scotslarder.co.uk @scotslarderTaylor
    3. 3. Graeme scotslarder.co.uk @scotslarderTaylor
    4. 4. Graeme scotslarder.co.uk @scotslarderTaylor
    5. 5. Graeme scotslarder.co.uk @scotslarderTaylor
    6. 6. Graeme scotslarder.co.uk @scotslarderTaylor
    7. 7. Graeme scotslarder.co.uk @scotslarderTaylor
    8. 8. Bloggers and why they blog• Bloggers blog for many reasons – Self discipline – Boredom – As a reminder – Sharing – Love of cooking – DiscoveryGraeme scotslarder.co.uk @scotslarderTaylor
    9. 9. Why do I blog?• Sharing recipes• Make me write up wine notes• To share places I’d enjoyed• Promote small producers• A desire to promote ScotlandGraeme scotslarder.co.uk @scotslarderTaylor
    10. 10. Businesses and Bloggers• Do you want to engage with bloggers? – Do you have a strategy for doing this? – Is it working? – Is it sustainable and credible? – WHAT’S IN IT FOR THEM?Graeme scotslarder.co.uk @scotslarderTaylor
    11. 11. Thank youGraeme scotslarder.co.uk @scotslarderTaylor

    ×