Facebook User Experience Group C


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MDMK 2012 Campaign Management Session 8 User Experience Facebook Group C

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Facebook User Experience Group C

  1. 1. Online User Experience <br />Group C <br />Jose Campinho, Stefanie Coroalles, Yuko Isomura, Lukas Karrer, Christina Reyes, Hector Saracho<br />
  2. 2. Global Assessment <br /><ul><li>User experience (UX) is largely subjective because it deals with user perception of Facebook which can differ greatly between users
  3. 3. 4 ways to evaluate user experience
  4. 4. Fulfillment
  5. 5. users are satisfied after interacting with Facebook which is why there are more than 800million users worldwide
  6. 6. Usefulness
  7. 7. users obtain value from Facebook because it allows them to interact and share with friends all over the world in innovative way that they couldn’t do without it
  8. 8. Enjoyment
  9. 9. People enjoy using Facebook and as a result the average user is on Facebook 55 minutes per day
  10. 10. Users enjoy sharing photos on Facebook so much so that there according to the blog photo-sharing site 1000memories Facebook hosts 140 billion photos and 70 billion will be added this year
  11. 11. Positive Emotions
  12. 12. Users get excited to see what their friends are doing and where they are
  13. 13. Users are happy to interact with brands online when they get something out of it whether it be participating in a contest for a price or downloading a coupon </li></li></ul><li>Americans spend roughly 16% of their total time online on Facebook<br />Business Insider. September 26, 2011 <br />
  14. 14. Reasons people use Facebook<br />Data Source: Exact Target 2010 Summary Subscribers, Fans and Followers<br />
  15. 15. Usability vs. Security <br /><ul><li>In the past Facebook has compromised usability in order to strengthen security </li></li></ul><li>Best Practices <br /><ul><li>The New “News Feed”
  16. 16. News will appear on the stream with most interesting stories (interesting according to Facebook algorithm) feature at the top
  17. 17. Ticker for Real-Time Updates
  18. 18. Allows you to see updates of your friends tagged in a photo, like, new friendship, comments, or new status in real time on the upper right hand corner of
  19. 19. Also users will have the option to mark a post as a top story, thus increasing the likelihood that this type of post or friend will appear on the Top of News Feed or on the other hand even “Unsubscribe” to it
  20. 20. Once clicked, the Ticker expands over the News Feed
  21. 21. Custom Privacy Setting on status update
  22. 22. Lists
  23. 23. by separating friends into lists users can share content exclusively with people on that list
  24. 24. The new Timeline </li></li></ul><li>The “New” News Feed<br />Top Stories<br />Lists<br />Ticker<br />
  25. 25. Custom Settings <br />Now when a user updates their status they can choose who sees it <br />
  26. 26. Timeline<br /><ul><li>Accorging to Facebook CEO Mark Zuckerberg, the Timeline is “a new way for users to express who they are”
  27. 27. Profile takes on a look similar to a magazine format, highlighting activities, photos and apps along with a cover photo sitting on top…</li></li></ul><li>Timeline Cover<br />This is the first thing people will see when they visit your timeline<br />
  28. 28. Worst Practices<br /><ul><li>When users login to Facebook the site drops cookies into their computers to follow their web activities after they sign out
  29. 29. Facebook claims that it does not track users across the web but uses the cookies to personalize content and make improvements and is not used to target ads
  30. 30. Poke
  31. 31. Intended to be a gesture to grab the attention of other users has no real purpose which was exactly the intention of the creators “When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings.” said Zuckerberg during a live webinar
  32. 32. “Untagging” a photo now requires a series of questions and steps</li></li></ul><li>“Untagging” a Photo<br />
  33. 33. New Feature<br /><ul><li>Implement a service provided either by Facebook or through a third party with experience in this area where people can order and purchase prints of photos they have posted or have been tagged in
  34. 34. Research
  35. 35. Create online communities where users can discuss the possibility of having this service and the moderator can facilitate a discussion to see whether or not users would be interested in it
  36. 36. Internally as a company Facebook should calculate how much this venture would cost them and how much revenue could be generated from it
  37. 37. Design
  38. 38. The look and feel of the service within Facebook should be seamless and look like it is part of the platform even if it is provided by a third party to convey to users a sense of confidence since many already trust Facebook as a brand
  39. 39. Test
  40. 40. Once the program is developed, test its usability via focus groups both in person and online
  41. 41. Facebook should be sure to have a fulfillment plan once the service launches that would be able to keep up with the potentially high demand this new feature might generate </li>