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Where to Invest your Social Media Efforts

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Where to Invest your Social Media Efforts

  1. 1. ChooseWhere toInvest YourSocial MediaEfforts:Linkedin, Facebook, Twitter, Google+or Pinterest. Which Is Right for You? By Susan Corleto 2013
  2. 2. Agenda Quantity Just how many Social Networks are there? Quality Selecting Quality Platforms Is this really the party you Relevance want to attend? The process is priceless! LockLooping Is this the beginning or is this the end?
  3. 3. Quantity Just how many Social Networks are there? Vampirefreaks.com Plaxo mixi Identi.ca Fubar 43 Things Sonico.com Classmates.com Viadeo Playfire MocoSpace Indaba Music Fuelmyblog Academia.edu SoundCloud Cloob Virb Playlist.com MOG IRC-Galleria FullCircle Advogato Spaces CouchSurfing Vox Plurk MouthShut.com italki.com Gaia Online aNobii Stickam CozyCot Wakoopa Qapacity Mubi Itsmy GamerDNA AsianAvenue StudiVZ Cross.tv Wattpad Quechup MyHeritage iWiW Gapyear.com aSmallWorld Students Circle Network Crunchyroll WAYN Qzone MyLife Jaiku Gather.com Athlinks StumbleUpon Cyworld WeeWorld Raptr My Opera Jiepang Gays.com Audimated.com Tagged DailyBooth Wellwer Ravelry Myspace Kaixin001 Geni.com Bebo Talkbiznow DailyStrength WeOurFamily Renren Nasza-klasa.pl Kiwibox GetGlue BIGADDA Taltopia delicious Wepolls.com ReverbNation.com Netlog Lafango Gogoyoko Biip.no Taringa! deviantART Wer-kennt-wen Ryze Nexopia LAGbook Goodreads BlackPlanet TeachStreet Diaspora* weRead ScienceStage NGO LaiBhaari Goodwizz Blauk Post TermWiki Disaboom Wiser.org ShareTheMusic Ning Last.fm Google+ Blogster The Sphere Dol2day Wooxie Shelfari Odnoklassniki LibraryThing GovLoop Bolt.com TravBuddy.com DontStayIn WriteAPrisoner.com Sina OpenWeibo Lifeknot Grono.net BusuuDiary Travellerspoint Draugiem.lv Xanga Skoob Orkut LinkedIn Habbo Buzznet tribe.net doubanChoose XING Skyrock OUTeverywhere LinkExpats hi5 CafeMom Trombi.com DXY.cnWhere to Invest Your Social Media Efforts: Xt3 SocialVibe PatientsLikeMe Listography Hospitality Club Care2 Tuenti Elftown Yammer Partyflock LiveJournal Hotlist CaringBridge
  4. 4. Quality Selecting quality platforms. •Who are the top players •Who are you trying to reach •What’s the buzzChooseWhere to Invest Your Social Media Efforts:
  5. 5. Quality Selecting quality platforms. •200 million registered users •53% Female and 47% Male •Average Age: 44.2 •Largest age demographic: Roughly even between the 25-34 and the 35-44 age groups.ChooseWhere to Invest Your Social Media Efforts:
  6. 6. Quality Selecting quality platforms. •Over 1 billion registered users. •60% Female and 40% Male •Average Age: 40.5 •Largest age demographic: 45-54ChooseWhere to Invest Your Social Media Efforts:
  7. 7. Quality Selecting quality platforms. •500 million registered users •60% Female and 40% Male •Average Age: 37.3 •Largest age demographic: Roughly even between the 25-34, 35-44, and 45-54 age groups.ChooseWhere to Invest Your Social Media Efforts:
  8. 8. Quality Selecting quality platforms. •500 million registered users •63.% Male 37.% Female •Largest age demographic: 25-34ChooseWhere to Invest Your Social Media Efforts:
  9. 9. Quality Selecting quality platforms. •25 million registered users •79% Female and 21% Male •Average Age: 40.1 •Largest age demographic: Roughly even between the 25-34 and the 35-44 age groups.ChooseWhere to Invest Your Social Media Efforts:
  10. 10. Relevance Is this really the party you want to attend? •Is this who I want to talk to? •Locate your potential… •Are they interested in what I have to say? •You know you’re at the wrong party when…ChooseWhere to Invest Your Social Media Efforts:
  11. 11. Lock The process is priceless! •LOCATE “our” audience •OUTLINE “our” success •CONVERSE! •Sometimes you start the dialogue, •Sometimes you join in •KNOW what is going on!ChooseWhere to Invest Your Social Media Efforts:
  12. 12. Lock The process is priceless! LinkedIn Professional service providers, associations, business facebook Comfortable entertainment, lifestyle brands, and non-profits twitter Ticker Quick, breaking, in the moment! Google+ The quiet Giant Technology, college students, photographers pinterest A picture speaks 1000 words Online Scrpbooking,Choose Moving into businessWhere to Invest Your Social Media Efforts:
  13. 13. Loop Is this the beginning or is this the end?ChooseWhere to Invest Your Social Media Efforts:
  14. 14. Thank you Susan M. Corleto scorleto@aol.com www.linkedin.com/in/susancorleto/ChooseWhere to Invest Your Social Media Efforts:

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