GROWTH HACKING : EVOLUTION OU REVOLUTION MARKETING ?
Oussama Ammar, Co-fondateur The Family, incubateur d'entreprises @daedalium
Le growth hacking est une nouvelle façon de voir la croissance des entreprises Web. A l’inverse d’une vision traditionnelle où les marketeurs et développeurs travaillent séparément, l’objectif du growth hacking est de faire intervenir les métiers du web conjointement pour maximiser la croissance.
#SCMW2014 - Growth Hacking - Evolution ou Revolution Marketing ? par Oussama Ammar
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1. Let’s go back to facebook
Traction since it was hot.
But they’ve spoted that to activating new user -> 7
PS: what’s your risk of spaming (especially in the
+ easier to activate with female
3. Dropbox - Referral
revenue = $99
CAC = $300
referal : free space for (Acquisition + Activation) ->
– Users sent 2.8 million direct referral invites in April 2010.
– In Sept. 2008 the service had 100,000 registered users.
– In Jan 2010 (15 mos.) the service had 4,000,000.
3. Dropbox - Bonus
Kick ass video full of MEMES
(you have to understand the culture, remember)