The handout for the Social Media Workshop given to Rotary District 9690, Australia by Simone Carot Collins.
[ Powerpoint for this workshop is at http://www.slideshare.net/scollins77/social-media-for-australian-rotarians]
If you are concerned about data becoming public, don't
publish it electronically, even “privately” – this includes
Consider the implications of “Friending”, “Liking” or “Following”
people, groups or organisations. What does it say about you?
Such links are usually publicly viewable.
What you see on Facebook is not necessarily what other people see!
◦ Anything you post on a Page or Open Group is publicly viewable
◦ You can set which broad groupings can see certain information in your Privacy
◦ You can select who can see each individual post
◦ Use the “View As” button to see what information is publicly available, or visible to
Make use of “Friend Lists” to easily control who can see your information and
◦ Some “Smart Lists” are automatically created based on information entered in your
profile – you can adjust these
◦ You can also adjust settings on a friend by friend basis
◦ You can decide whether to allow people to “Subscribe” to your posts
Review your Privacy settings at least every 3 months
◦ Make sure you turn OFF the settings that enable your friends to unwittingly pass
your data on to 3rd party applications or websites they may use:
▪ Go to “Privacy Settings”
▪ Select “Apps, Games and Websites”
▪ Click the “Edit Settings” button for “How people bring your info to apps
they use” and uncheck all boxes.
◦ Clean out old applications and review their access settings every 3 months.
▪ Always check what data an app wants to access about you when you add it. If
it's an unreasonable invasion of your privacy, don't add it!
◦ The Rotarians on Social Networks Fellowship publishes information about changes to
Facebook, including new Privacy settings, on our Facebook page at
www.facebook.com/rosnf as soon as we learn about them.
What are other people saying about you online?
You may be surprised by how much information about you is already online. Try “ego surfing”
(typing your own name into a search engine).
You can receive email notifications whenever something new is published publicly about your or
your club by setting up a Google Alert at http://alerts.google.com
Develop your online strategy
What outcomes do you want to achieve from your online presences?
Increase membership Raise awareness of what Rotary does in general through
sharing photos / videos / news updates about your club
and Rotary in general
Keep in touch with alumni
Keep members better informed and engaged (increase
Increase funds raised Promote events and fundraising initiatives
Advertise how to make donations
Source participants for programs / Promote opportunities available
camps / scholarships
Increase attendance at events Promote events
Source project partners Interact with Rotarians and Rotaractors online
Share ideas / knowledge Create an online repository of your club's knowledge
Contribute to online discussions with Rotarians worldwide
Which audiences are you trying to reach?
What information will you post? How often will you post information?
Which platforms will you use?
Who will your administrators be?
How will you deal with negative press?
Using Social Media in your Club
Facebook: Use a Facebook Page to share your news with the wider public.
Do not create a personal profile for your club! If you have a profile rather than a
page, you can convert it: http://www.facebook.com/help/?page=18918
Closed or Secret Facebook Groups may be beneficial for connecting with
specific audiences: alumni, committees / club members, people interested in
applying for a program or scholarship etc.
Twitter: You can connect your Facebook Page to a Twitter account to
automatically post your updates as “Tweets”. Don't forget to check your Twitter
account for private message from time to time! http://www.twitter.com
SlideShare: You can upload your bulletins to SlideShare and embed them in
your Facebook page and Website. Only do this if you can commit to doing it
every week. Is there sensitive information in your bulletin that shouldn't go
What to share
Photos: Projects, events, interesting speakers, new members being inducted...
anything that can show your club as interesting, relevant, worthwhile, fun.
Events: Use Facebook Events for inviting people to or reminding them about
upcoming events and meetings.
Bulletins: If you have a good, concise, professional bulletin, sharing it online
can give the public a good overview of what you do from week to week.
Uploading them to SlideShare will mean that people will not need to download
them to be able to read them.
Videos: Some clubs make good use of short videos to show their club in action.
There are many professional videos available from RI that you can use too.
News snippets: Quick updates on what has happened or what is coming up in
your club or district. You can also post general news about what is happening in
the wider Rotary world.
Links: To more detailed information about something on your website or
another Rotary website.
Static information: Via tabs -
You can also post items as your “club” on other Pages and Profiles on Facebook.
Gaining Likers / Followers
Social media is all about building relationships. Gaining a following requires
genuine, meaningful interactions.
Make sure your page / stream is engaging. Try to post updates at least
every couple of days. It should only take a minute to do so. Respond to / “Like”
comments in a timely manner.
“Like” other Rotary-related pages on Facebook, or follow other Rotary
accounts on Twitter. Quite often they will return the favour.
Interact with other Rotary pages and groups on Facebook. If you add
valuable comments or information on other Rotary presences while logged in as
your club, other people will follow the link back to your own page and Like it.
The Rotarians on Social Networks Fellowship is a good place to start:
Use your personal social media profile to post about Rotary too. Share
what you personally do in and get out of Rotary, friend / follow / subscribe to
other Rotarians and family of Rotary, participate in Rotary-related discussions,
and Like Rotary related pages personally. It may pique the curiosity of others in
your networks enough to check out your club Page.
Don't spam! If you want to promote a particular event, don't post the same
link in different groups / pages / profiles in a short space of time. If the same
news / link is repeated over and over in someone's newsfeed, they will block
your posts. Spread out sharing your information over different times of the day,
to get maximum exposure without being seen as a nuisance.
Your Club Website
WordPress: Free open source content management system that doesn't
require programming skills to use.
Can use the free hosted version at www.wordpress.com (or you can add
premium features such as your own domain name or no ads for a small annual
fee), or you can easily install it on any other web server at no extra cost (you
would pay for the hosting and domain name separately). Most hosting services
offer management via “CPanel”, and WordPress can be installed in 3 clicks in
the “Fantastico” section of CPanel.
What to share
More in depth information that doesn't need to be updated as regularly:
◦ Where the club is located / where it meets
◦ Projects & programs
◦ Club board / contacts
◦ General information about Rotary International & where the club fits in to
the bigger picture
Set up a feed from your Facebook Page so that news is updated regularly
without having to enter it twice:
A website can be a useful central repository for club documents and
documentation. Is an intranet warranted? Do club members have the skills to
log in and use another system? Would they actually make the time to do so?
◦ Google Docs is an easy way to share / collaborate on documents:
Only set up a blog or upload bulletins if you can commit to updating them
regularly. If it has been months (or years!) since the last update, people may
think your club is no longer operational.
Keep in mind:
Keep it simple! The more information there is on the site, the more time it
takes to maintain it.
Search engines can't show your site in search results if the words don't appear
on your webpage. Put your full club name, suburb / town / city, NSW and
Australia in the footer of every page.
Remember that most visitors to your site won't understand Rotary acronyms.
Spell them out and explain them.
How to create a Facebook page
You must have a Facebook account (personal profile) to be able to create a
1. Go to www.facebook.com/pages/create.php
2. Click on “Cause or Community”
3. Choose a name for your page (Rotary Club of …), agree to the terms, and click
the “Get Started” button.
4. Step through the wizard to continue setting up your page.
* Find / prepare a good image to use for your picture. It should include the Rotary
emblem. Your club logo or bannerette image may be appropriate choices – try to
keep a consistent brand. The maximum dimensions for the picture are 180px wide by
540px high. Consider how the thumbnail appears.
5. Go to www.facebook.com/username to set a short web address for your page,
e.g. www.facebook.com/rcclubname or www.facebook.com/clubnamerotary
6. Add other admins – they must have Facebook accounts and be friends with you
- Click on the “Edit Page” button
- Click on the “Manage Admins” link
- Type in their name and save changes
How to create a WordPress website on WordPress.com
1. Go to http://wordpress.com and click the “Get started here” button
2. Fill out the form and click the “Create Blog” button
3. Activate your account (you will receive an email with a link to click).
You will then be taken to your WordPress Dashboard.
4. Remove the demo content:
1. Click on “Pages”, click on the “About” page, and update the content. You
may like to make this the home page, providing information to orient the
visitor with an overview of your club. Click the “Update” button when done.
2. Return to the “Dashboard” (top link in the side menu), and click on the
“Post” link in the Right Now section. Roll your cursor over “Hellow world!” - a
menu will appear and one of the options is “Trash”. Click on that “Trash” link
to delete the post. This will also delete the demo comment too.
5. Adjust the “Settings” (last option in the side menu):
General: Enter your club name in the “Site Title”, enter a tagline (e.g. District,
State, Country), adjust the Timezone. Save Changes when done.
Reading: Change “Front page displays” to “A static page”, and select the About
page you edited above from the “Front page” drop down menu. Save Changes.
6. Customise the appearance of your site:
1. Click “Appearance” in the side menu.
2. Browse through the available themes and click the “Activate” link for one
3. Set appropriate “Theme Options”, “Background”, and “Header” settings.