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Simone Carot Collins & Kero O'Shea

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What is social networking? <ul><li>The use of dedicated websites & applications to interact with people you know, or to find people with similar interests. </li></ul><ul><li>Another avenue for building relationships </li></ul>

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Social media is not a “fad” <ul><li>Social networking sites have been around for 10+ years </li></ul>2000 2003 May 2003 Feb 2004 Feb 2005 July 2006

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Who uses social media? <ul><li>More than 800 million users (@ 1 Feb 2012) </li></ul><ul><ul><li>Over 10 million Australians (50.34% of popn) </li></ul></ul><ul><ul><li>More than 50% of active users log in each day </li></ul></ul><ul><li>The average user: </li></ul><ul><ul><li>Is connected to 80 pages, groups & events </li></ul></ul><ul><ul><li>Has 130 friend connections </li></ul></ul><ul><li>50% of 18-34 year olds check Facebook when they wake up </li></ul><ul><li> / </li></ul>

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Who uses social media? <ul><li>In Australia: </li></ul><ul><li>13-17: 13% 18-24: 25% 25-44: 43% 45+: 19% Over 55s is fastest growing demographic on Facebook </li></ul>

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Why use it for Rotary? <ul><li>Free, easy PR! </li></ul><ul><ul><li>Big source of potential members to share your news with in a non invasive manner </li></ul></ul><ul><ul><li>Higher attendance at events </li></ul></ul><ul><ul><li>Showcases the human element of Rotary </li></ul></ul><ul><li>Easily connect with other people </li></ul><ul><ul><li>Get to know your club members better </li></ul></ul><ul><ul><li>Meet Rotarians around the world </li></ul></ul><ul><ul><li>Source people for Rotary programs / projects </li></ul></ul><ul><ul><li>Stay in touch with alumni </li></ul></ul>

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Why use it for Rotary? <ul><li>But this sounds like more work! Is it really necessary? </li></ul><ul><li>Let's hear from the RI President... </li></ul>

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What about privacy? <ul><li>If you are concerned about certain data becoming public, don't enter it! (Email too!) </li></ul><ul><li>Facebook terms of service: “ You own all of the content and information you post on Facebook , and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php </li></ul><ul><li>What you see on Facebook is not necessarily what other people see </li></ul><ul><li>Make use of “friend lists” to control who can see what </li></ul>

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What about privacy? <ul><li>Review your privacy settings regularly. </li></ul><ul><li>If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app. </li></ul><ul><li>Like facebook.com/rosnf to be kept up to date about changes on Facebook. </li></ul>

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How to use it for Rotary? <ul><li>Personal profiles: share information about Rotary in day-to-day updates </li></ul><ul><li>Create a “page” on Facebook for your club </li></ul><ul><ul><li>Share photos & videos to personalise it </li></ul></ul><ul><ul><li>Create Events for your club's activities </li></ul></ul><ul><ul><li>Other exciting news – great speakers, projects </li></ul></ul><ul><li>Use “groups” to keep in touch with specific audiences, e.g. alumni, committees </li></ul><ul><li>Upload your bulletin to SlideShare </li></ul>

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Social media – Personal level <ul><li>Share Rotary through your own networks </li></ul><ul><ul><li>Post / Share Rotary news, links, photos and videos and life events in your own status </li></ul></ul><ul><ul><li>Invite your contacts to Events </li></ul></ul><ul><li>Build relationships with & gain new ideas from other Rotarians </li></ul><ul><ul><li>Like Rotary pages and interact with them </li></ul></ul><ul><ul><li>Friend / Subscribe to other Rotarians and family of Rotary </li></ul></ul>

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Friending or Subscribing? <ul><li>I don't want friend requests from strangers! </li></ul><ul><ul><li>Most are likely to be other Rotarians. </li></ul></ul><ul><ul><li>You can always change your mind and “unfriend” someone </li></ul></ul><ul><ul><li>You can also change your privacy settings to make it harder for people to find you or send friend requests </li></ul></ul><ul><li>You can now allow people to “subscribe” without friending them </li></ul><ul><ul><li>They will only see posts that you make public </li></ul></ul>

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Personal Profiles: News <ul><li>What news to share? </li></ul><ul><li>Use your “status” </li></ul><ul><li>Tag people and pages in your news </li></ul><ul><li>(Re-)share news other people or pages have posted </li></ul><ul><li>Use friend lists to manage who can see your posts </li></ul>

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Personal Profiles: Links & Videos <ul><li>You can paste links from Rotary websites into your status along with a comment </li></ul><ul><li>Pasting a link to a video will embed it so that it can be played within Facebook </li></ul>

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Personal Profiles: Photos <ul><li>Profile photos </li></ul><ul><li>Cover photos </li></ul><ul><li>Photo albums </li></ul><ul><li>Life events </li></ul><ul><li>Tagging photos </li></ul>

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Facebook at the Club level <ul><li>Use Facebook Pages to connect with public </li></ul><ul><li>Use closed or secret Groups for specific audiences </li></ul><ul><li>Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open </li></ul><ul><li>Also share general news about other Rotary successes </li></ul>

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Pages: Images <ul><li>Profile image: is it obviously a Rotary page? </li></ul><ul><li>Include the Rotary emblem </li></ul><ul><li>Your club banner / bannerette design may be a good choice </li></ul><ul><li>How does the image look as a thumbnail? </li></ul>

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Pages: Name choice <ul><li>Page name: it can't be changed once you have 100 or more “Likers”! </li></ul><ul><li>There may be several Rotary clubs with the same name. Does your club page showcase your location? </li></ul><ul><li>Set a “username” </li></ul>

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Pages: Admins <ul><li>Admins: Have at least two admins </li></ul><ul><li>Make sure admins are clear about what to post “officially” </li></ul><ul><li>You can switch between posting as the page and posting as you personally </li></ul>

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Pages: Some tips <ul><li>“ Like” other Rotary-related pages. </li></ul><ul><li>Use Facebook as your page to interact with other Rotarians and Rotary pages </li></ul><ul><li>Be engaging: post interesting items and respond to comments </li></ul><ul><li>Don't spam </li></ul>

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Pages: Some tips <ul><li>If you upload your bulletin to SlideShare, you can easily embed your entire bulletin in your Facebook page </li></ul><ul><li>You can also use SlideShare for presentations on PowerPoint etc </li></ul>

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Pages: Events

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How to Create a Page <ul><li>Click the “Create a Page” button on any other Page. </li></ul><ul><li>Choose either “Company, Organization or Institution” or “Cause or Community” </li></ul><ul><li>DON'T choose “Local Business or Place” </li></ul>

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Tabs: Project Showcase

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Using Groups: Committee Work <ul><li>Pages are public, whereas groups can be private </li></ul><ul><li>Groups can be open, closed or secret </li></ul><ul><li>Can receive notifications of updates </li></ul><ul><li>Has collaborative documents </li></ul>

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Social media – District level <ul><li>Use Facebook Pages </li></ul><ul><ul><li>Main audience: Rotarians </li></ul></ul><ul><ul><li>Can also use pages for ongoing projects or district-wide programs aimed at new generations </li></ul></ul><ul><li>Share district-wide events, reminders about deadlines, news about what is happening across the district... </li></ul><ul><li>“ Like” Rotary-related pages to tag them and post on their walls </li></ul>

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District 9455

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District 9465

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Youth Exchange

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Events

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Announcing...

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Developing your strategy <ul><li>What outcomes do you want to achieve from your online presences? </li></ul><ul><ul><li>Which audiences are you trying to reach? </li></ul></ul><ul><ul><li>How will you reach them (which platforms)? </li></ul></ul><ul><ul><li>What information will you share? </li></ul></ul><ul><ul><li>How often will you share it? </li></ul></ul><ul><ul><li>Who is responsible for updates? Who are your admins? </li></ul></ul><ul><ul><li>How will you handle negative press? </li></ul></ul>

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Any questions? <ul><li>Please feel free to contact Simone or Kero with further questions after the seminar </li></ul><ul><li>The slides from today and various help sheets will be available from your district Facebook page </li></ul><ul><li>Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net </li></ul><ul><li>Thank you for coming! </li></ul>