Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Competitive Research for
OCR-compatible screenshot app
Google Photos
Here, visuals speak
louder than text. It’s
intuitive that a user
just needs to search
in order to find
related photos.
Instead of informing
you of what you’ll get,
the copy evokes a
sense of FOMO. Would
be interesting to see
how A/B testing ...
The tutorial allows the
user to try before
dealing with the app
itself. Interactive and
engaging.
A detailed view of a
photo will reveal four
actions (minus the
ones in the top-right
menu) – share, edit,
more info and tr...
Interesting – the edit
pulls up three
categories of editing,
and they’re all rather
Instagram-esque.
The information
symbol will pull up
very literal meta data,
and not all accurate. It
would be interesting
to see meta data...
Evernote
Cute graphics. Makes
the app very
approachable just
from a visual
perspective.
Pretty straightforward
tutorial… might as well
get started, right?
Landing page is simple
enough…
Again, fairly
straightforward.
A smart camera?
That’s pretty neat. To
try it out, I’ll need to
accept this
notification… ok, no
problem.
Another notification?
Ok, I guess tagging
locations for me would
be helpful…
Yet another
notification? Really,
my calendar? I wish I
prepped better to
accept all of these
notifications. Now I
feel ki...
I like the options.
Good screen. Clear
and to the point.
This is fun… more
interacting with the
app without having to
actually interact. This
extends the
onboarding time a bit
mor...
Cool. Really easy
instructions to follow.
Let’s do this.
Here’s the page you go
to make edits. The
symbols are slightly
confusing, but I’ll
figure it out when I tap
on them.
So that’s where this
location permission
came in handy. Kind of
a cool feature.
And this is the page
where I can add/edit
notes. Lots of fun
options to choose
from here!
I like that the pen
options are so detailed
– there’s not guessing
as to what they do.
The graph paper is
neat as well.
Lookout Mobile
I love that the first CTA
is not to sign up – it’s
to take a tour. Can’t
say no to a
commitment-free tour
of an app!
Also more great
onboarding. A fun and
engaging quiz. You
can’t move on without
answering all the
questions either –
good s...
Straightforward. This
part doesn’t take up
too much space.
There’s plenty of room
for the keyboard.
Mona
This is an interesting
approach. Mona (the
app) is talking to me in
first person. Already, I
feel some trust.
I like this a lot. It’ll add
a more personalized
touch to things
throughout the
experience.
Misc
The Blind app skips the
demo and goes right
to a screen that shows
what all the symbols
do.
Mercari is great in that
the main CTA is really
obvious – that huge
red button at the
bottom right. There’s
no guessing wh...
Instagram offers a
bookmarking feature,
though it keeps it
closed to media only in
the Instagram
ecosystem.
Shazam proactively
prods the user to take
action with a
screenshot other than
let it sit in the camera
roll.
Upcoming SlideShare
Loading in …5
×

OCR/Screenshot App Competitive Research

589 views

Published on

This is a deck that examines different apps that have features that use OCR/screenshots, as well as apps with interesting UI.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

OCR/Screenshot App Competitive Research

  1. 1. Competitive Research for OCR-compatible screenshot app
  2. 2. Google Photos
  3. 3. Here, visuals speak louder than text. It’s intuitive that a user just needs to search in order to find related photos.
  4. 4. Instead of informing you of what you’ll get, the copy evokes a sense of FOMO. Would be interesting to see how A/B testing of copy would have done here.
  5. 5. The tutorial allows the user to try before dealing with the app itself. Interactive and engaging.
  6. 6. A detailed view of a photo will reveal four actions (minus the ones in the top-right menu) – share, edit, more info and trash. Simple enough. Let’s go further…
  7. 7. Interesting – the edit pulls up three categories of editing, and they’re all rather Instagram-esque.
  8. 8. The information symbol will pull up very literal meta data, and not all accurate. It would be interesting to see meta data formatted in layman’s terms.
  9. 9. Evernote
  10. 10. Cute graphics. Makes the app very approachable just from a visual perspective.
  11. 11. Pretty straightforward tutorial… might as well get started, right?
  12. 12. Landing page is simple enough…
  13. 13. Again, fairly straightforward.
  14. 14. A smart camera? That’s pretty neat. To try it out, I’ll need to accept this notification… ok, no problem.
  15. 15. Another notification? Ok, I guess tagging locations for me would be helpful…
  16. 16. Yet another notification? Really, my calendar? I wish I prepped better to accept all of these notifications. Now I feel kind of weird…
  17. 17. I like the options. Good screen. Clear and to the point.
  18. 18. This is fun… more interacting with the app without having to actually interact. This extends the onboarding time a bit more, but I think it’s worth it.
  19. 19. Cool. Really easy instructions to follow. Let’s do this.
  20. 20. Here’s the page you go to make edits. The symbols are slightly confusing, but I’ll figure it out when I tap on them.
  21. 21. So that’s where this location permission came in handy. Kind of a cool feature.
  22. 22. And this is the page where I can add/edit notes. Lots of fun options to choose from here!
  23. 23. I like that the pen options are so detailed – there’s not guessing as to what they do. The graph paper is neat as well.
  24. 24. Lookout Mobile
  25. 25. I love that the first CTA is not to sign up – it’s to take a tour. Can’t say no to a commitment-free tour of an app!
  26. 26. Also more great onboarding. A fun and engaging quiz. You can’t move on without answering all the questions either – good stuff.
  27. 27. Straightforward. This part doesn’t take up too much space. There’s plenty of room for the keyboard.
  28. 28. Mona
  29. 29. This is an interesting approach. Mona (the app) is talking to me in first person. Already, I feel some trust.
  30. 30. I like this a lot. It’ll add a more personalized touch to things throughout the experience.
  31. 31. Misc
  32. 32. The Blind app skips the demo and goes right to a screen that shows what all the symbols do.
  33. 33. Mercari is great in that the main CTA is really obvious – that huge red button at the bottom right. There’s no guessing what they want their users to do. For any app that depends on user-generated content, the main CTA should always be getting users to generate that content (think Facebook, Twitter, etc.)
  34. 34. Instagram offers a bookmarking feature, though it keeps it closed to media only in the Instagram ecosystem.
  35. 35. Shazam proactively prods the user to take action with a screenshot other than let it sit in the camera roll.

×