110714 Cybermummy feedback from community reporters


Published on

Claire Jones-Hughes is a founding member of Brighton & Hove Community Reporters and has been blogging about her experience as a mum for several years, under the name of contented mummy.
She gave a great report to the July Community Reporters meetup about how parent bloggers are attracting the attention of big brands and the PR agencies that promote them.

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

110714 Cybermummy feedback from community reporters

  1. 1. Parent bloggers: leading the blogging revolution?<br />
  2. 2. Cybermummy 2011<br /><ul><li> 1 day conference for parent bloggers
  3. 3. 175 delegates in 2010, 425+ in 2011
  4. 4. London venue – delegates from all over country
  5. 5. Corporate event: exhibition area, sponsors</li></ul>Video: Shameful swag hag<br />
  6. 6. Guest speakers<br />Lord Richard Allan – EU Director of Policy, Facebook<br />Lib Dem Peer, Nick Clegg campaign mgr<br />Key points:<br />Don’t have to like Facebook to use it<br />Benefits for business/ causes<br />Largest photo sharing site globally<br />Child safety features<br />Cleared up ownership of content issues: not owned by FB<br />Challenged on ‘opt out’ policy: erodes consumer patience to ‘opt in’<br />
  7. 7. Guest speakers<br />Sarah Brown – former first lady<br />Campaigner for children’s charity PiggyBankKids<br />Key points:<br />Engages through Twitter: 1.1m followers<br />Social media she was less ‘available’<br />MLF showed her power of digital voice through mico blogging<br />Could separate private/ public life<br />Collectively bloggers can make a difference<br />
  8. 8. Workshops/ panel discussions<br />Panel – Marketing your blog <br />Writing Workshop with Sophie King <br />CyberLab – Social networking <br />Panel – Working with brands and making money <br />CyberLab – Keeping your blog legal <br />Workshop – Photography <br />Panel – How to be a blogger activist <br />Workshop – Blogging Essentials <br />Blogger-to-blogger inspiration <br />Workshop – Video blogging <br />CyberLab – Getting to know and love WordPress<br />Workshop – Blog-life balance <br />Writing about your life: Rachel Johnson <br />
  9. 9. Key themes from the day<br />Find your niche<br />Interact/ build a community<br />Vlogging: more scope for this medium<br />Quality not quantity: although post consistently<br />eBook: next step for those wanting to raise cash<br />Have a voice: write what makes you passionate<br />
  10. 10. Leading the revolution? Sort of....<br />Estimated 200+ parent blogs in 2009, now 100,000<br />Parent opinions are valuable to brands<br />PR companies are schmoozing parents <br />Brands are leveraging partnerships direct with parents<br />Not all bloggers are in it to make money:<br />Therapeutic, outlet for coping with parenthood<br />Raising awareness for causes: #Blogadesh 10 million people reached<br />Twitter community: sharing problems & experiences<br />Networking: smashing the myth you SEO <br />The Independent ‘actively using the net to change women’s lives.’<br />
  11. 11. However...<br />£105 ticket + train + hotel: bHComm Rep training is FREE!<br />Current Tots100 stats are blurry – traffic driven<br />Cliquey: top blogger personality are good networkers on Twitter<br />In-fighting: backlash from Cybermummy:<br />Sophie King writing workshop <br />Rachel Johnson public vs. private life<br />Britmums.com vs. netmums.com – parent blog hubs<br />Parent Blogger Facebook group <br />Fragmented: 100,000 bloggers,which one should I follow? <br />Element of Americanised get rich quick, making money out of other parents?<br />
  12. 12. What’s the future?<br />Patchy answer!!!!<br />