100617 Funders and social media


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presentation to the South East Funders Forum, 17 June 2010

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  • How to Choose a Database Mark Walker, SCIP, 01273 234049
  • ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
  • ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
  • Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
  • Thanks & To Find Out More
  • 100617 Funders and social media

    1. 1. An Introduction to Social Media for Funders Mark Walker, SCIP Regional ICT Champion for the South East
    2. 2. Regional ICT Champions <ul><li>A champion for ICT in your region </li></ul><ul><li>To help local infrastructure organisations </li></ul><ul><ul><li>Operate more efficiently in its day to day work </li></ul></ul><ul><ul><li>Be more effective in its reach and influence </li></ul></ul><ul><ul><li>Meet the needs of front line organisations </li></ul></ul><ul><li>Voice, representation, advocacy </li></ul><ul><li>Signposting sources of help </li></ul><ul><li>Strategic support </li></ul>
    3. 3. Regional ICT Champions <ul><li>Three strands for 2010/11 </li></ul><ul><li>Signposting to information about third sector use of ICT </li></ul><ul><ul><li>Top websites </li></ul></ul><ul><ul><li>Databases, websites, funding, fundraising </li></ul></ul><ul><li>Support services for the third sector </li></ul><ul><ul><li>Suppliers, volunteers, social enterprises, CVS </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Benefits, techniques </li></ul></ul>
    4. 4. About This Session <ul><li>What is Social Media </li></ul><ul><li>What is it for? </li></ul><ul><li>How does it work? </li></ul><ul><li>Suggested next steps </li></ul><ul><li>Your questions </li></ul>
    5. 5. Context
    6. 6. Who uses the internet? <ul><li>Staff </li></ul><ul><li>Volunteers </li></ul><ul><li>Trustees </li></ul><ul><li>Funders </li></ul><ul><li>Partners </li></ul><ul><li>Peer Group </li></ul><ul><li>Suppliers </li></ul><ul><li>Beneficiaries </li></ul><ul><li>Service users </li></ul><ul><li>Community </li></ul><ul><li>The average age of Facebook users is 38 </li></ul><ul><li>For Twitter it is 39 </li></ul><ul><li>And for delicious , an online bookmarking service, it is 41 </li></ul>
    7. 7. Third Sector use of the internet <ul><ul><li>66% - fundraising and other research </li></ul></ul><ul><ul><li>61% - purchasing goods and services </li></ul></ul><ul><ul><li>51% - online membership or subscriptions </li></ul></ul><ul><ul><li>45% - remote access </li></ul></ul><ul><ul><li>40% - e-learning </li></ul></ul><ul><ul><li>37% - social networking </li></ul></ul><ul><ul><li>21% - blogging </li></ul></ul><ul><ul><li>20% - VoIP / Skype – internet telephone calls </li></ul></ul><ul><li>nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover </li></ul>
    8. 8. Who doesn’t use the internet? <ul><li>10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] </li></ul><ul><li>Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. </li></ul><ul><li>70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] </li></ul><ul><li>70% of people over 65 have never used the internet [ONS 08] </li></ul>
    9. 9. What is social media?
    10. 10. Social Media and Web 2.0 <ul><li>Web 1.0 </li></ul><ul><li>1990s </li></ul><ul><li>Websites </li></ul><ul><li>One-way </li></ul><ul><li>Online reflecting offline </li></ul><ul><li>Advertising </li></ul><ul><li>Shopping </li></ul><ul><li>Web 2.0 </li></ul><ul><li>2000s </li></ul><ul><li>Networks + community </li></ul><ul><li>Interactive </li></ul><ul><li>New ways of doing things </li></ul><ul><li>Conversation </li></ul><ul><li>PR </li></ul><ul><li>Transparency </li></ul>
    11. 11. Who is Using Social Media? <ul><li>Young People </li></ul><ul><li>Older People </li></ul><ul><li>Wealthy People </li></ul><ul><li>Poor People </li></ul><ul><li>People With Disabilities </li></ul><ul><li>Geographic Communities </li></ul><ul><li>Communities of Interest </li></ul><ul><li>Government </li></ul><ul><li>Business </li></ul><ul><li>Individuals </li></ul><ul><li>Your Colleagues </li></ul><ul><li>Your Volunteers </li></ul><ul><li>Your Friends </li></ul><ul><li>Your Family </li></ul><ul><li>Your Funders </li></ul><ul><li>Your Partners </li></ul><ul><li>Your Customers </li></ul><ul><li>Your Competitors </li></ul><ul><li>Your Suppliers </li></ul>
    12. 12. Third Sector Use of Social Media <ul><li>94% of orgs had HEARD of New Media or Social Media </li></ul><ul><li>Of these, 60% had used Social Media in some form </li></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wikis </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul><ul><li>[ICT Champion survey of third sector organisations in East of England – March 2009] </li></ul>
    13. 13. What is social media for? <ul><li>Fundraising </li></ul><ul><li>Communications </li></ul><ul><li>Information </li></ul><ul><li>Collaboration </li></ul><ul><li>Productivity </li></ul><ul><li>Interaction </li></ul><ul><li>Branding </li></ul><ul><li>Development </li></ul><ul><li>Trust </li></ul><ul><li>Communications </li></ul><ul><li>Delivering Better Services </li></ul><ul><li>Generating Income </li></ul>
    14. 14. What is Social Media? <ul><li>Interactive </li></ul><ul><li>Multi-functional </li></ul><ul><li>Fashionable </li></ul><ul><li>Dynamic </li></ul><ul><li>People </li></ul><ul><li>Voice </li></ul><ul><li>Media </li></ul><ul><li>Social spaces </li></ul><ul><li>Online community </li></ul><ul><li>Networks </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Pictures </li></ul><ul><li>Words </li></ul>
    15. 15. Social Media Jargon <ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>Video-sharing </li></ul><ul><li>Microblogging </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Document-sharing </li></ul><ul><li>Video Conferencing </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Youtube </li></ul><ul><li>Yammer </li></ul><ul><li>Slideshare </li></ul><ul><li>SurveyMonkey </li></ul><ul><li>Wikis </li></ul><ul><li>Email forums </li></ul><ul><li>Bulletin boards </li></ul>
    16. 16. What should I do? <ul><li>The Problem </li></ul><ul><li>Too Many Choices </li></ul><ul><li>Too Many Voices </li></ul><ul><li>Too Little Time </li></ul><ul><li>Too Little Direction </li></ul><ul><li>The Solution </li></ul><ul><li>Patience </li></ul><ul><li>Focus and Purpose </li></ul><ul><li>Routine Activity </li></ul><ul><li>Measure and Review </li></ul>
    17. 17. How to Get Started
    18. 18. Step 1: Start Listening <ul><li>Join In </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Ask around </li></ul><ul><ul><li>Colleagues </li></ul></ul><ul><ul><li>Friends </li></ul></ul>http://www.flickr.com/photos/paulgi/280789933
    19. 19. Step 2: Look and Learn <ul><li>Explore </li></ul><ul><li>Ask peer group </li></ul><ul><li>Research </li></ul><ul><ul><li>Guides </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Books </li></ul></ul>
    20. 20. <ul><li>20-30 Mins a Day </li></ul><ul><li>Small Steps </li></ul><ul><li>Adjust Your Routine </li></ul><ul><li>Build a Network </li></ul><ul><li>Be Patient </li></ul><ul><li>Be Selective </li></ul><ul><li>Be Focused </li></ul><ul><li>Measure </li></ul><ul><li>Test </li></ul>Step 3: Take S mall steps www.flickr.com/photos/balakov/
    21. 21. Social Media in the Communications Mix <ul><li>Business Plan </li></ul><ul><li>Goals </li></ul><ul><li>Comms Plan </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Messages </li></ul></ul><ul><ul><li>Positioning </li></ul></ul><ul><li>Measure </li></ul><ul><li>Advertising </li></ul><ul><li>PR </li></ul><ul><li>Event </li></ul><ul><li>Telephone </li></ul><ul><li>Teleconference </li></ul><ul><li>Website </li></ul><ul><li>Email </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>etc </li></ul>
    22. 22. Some ideas about where to find help <ul><li>www.icrossing.co.uk/what-we-think - Twitter 101 + What is Social Media? </li></ul><ul><li>nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations </li></ul><ul><li>www.timdavies.org.uk/2009/02/27/explaining-twitter-in-one-page/ </li></ul><ul><li>www.slideshare.net/nathantwright/an-intro-to-facebook-and-twitter-for-nonprofits </li></ul><ul><li>www.slideshare.net/AmySampleWard/twitterorg-twitter-for-nonprofit-organizations </li></ul><ul><li>Search Google for: Social Media Non Profit UK </li></ul>
    23. 23. Thank you <ul><li>Mark Walker, SCIP @scipmark </li></ul><ul><li>01273 234049 www.seictchampion.org.uk </li></ul><ul><li>This workshop is based on the work of: </li></ul><ul><li>Visit the Regional ICT Champions website at </li></ul><ul><ul><li>www.ictchampions.org.uk </li></ul></ul>