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Bringing Cloud Services to Market Presented by:  Stephen Holford Director of Marketing Fasthosts Richard Chart Founder & E...
ScienceLogic & the Cloud Opportunity Fasthosts: Bringing RISE to Market Technology Results Tips Conclusion Agenda Bringing...
ScienceLogic & the Cloud Opportunity Bringing Cloud Services to Market
Who is ScienceLogic? Bringing Cloud Services to Market <ul><li>Completely different approach from traditional IT managemen...
The Definition of Cloud from CIF Bringing Cloud Services to Market <ul><li>Cloud computing provides the IT infrastructure ...
5 Essential Characteristics of Cloud <ul><li>On-demand self-service.  A consumer can unilaterally provision  computing  ca...
US Public IT Cloud Services Source: IDC Global Cloud Services Source: Gartner The Cloud Computing Opportunity Bringing Clo...
Fasthosts: Bringing RISE to Market Bringing Cloud Services to Market
About Fasthosts <ul><li>Fasthosts was established in 1999, now UK’s number 1 hosting company </li></ul><ul><ul><li>Over 40...
Rise – the white label IaaS division of Fasthosts   <ul><li>Strategic focus on B2B IT & Web services  </li></ul><ul><ul><l...
Our target markets <ul><li>SMBs, through VARs/SIs (e.g. trusted partners) who:  </li></ul><ul><ul><li>Are software or serv...
The SMB opportunity   <ul><li>48 % SMB’s use Cloud Services today </li></ul><ul><li>Over 30% of businesses not currently u...
SMB  Opportunity : Partnership in action Channel Partner Brand & Frontline services Trusted  Advisor My Cloud Data Centre ...
Rise Product Set <ul><li>Virtual (Cloud) Servers </li></ul><ul><li>Full Cloud benefits  </li></ul><ul><ul><li>Scalability ...
<ul><li>Retains partner ownership of customer </li></ul><ul><ul><li>Retain trusted advisor </li></ul></ul><ul><ul><li>Expa...
Technology Bringing Cloud Services to Market
Cloud Technology Platform <ul><ul><li>Modular </li></ul></ul><ul><ul><li>Flexible </li></ul></ul><ul><ul><li>Adaptive </li...
Full control of Cloud infrastructure is key to confidence from Partners Managing any IT infrastructure can be time consumi...
Results Bringing Cloud Services to Market
<ul><li>Reliability </li></ul><ul><ul><li>Less maintenance </li></ul></ul><ul><ul><li>Automatic failover on hardware failo...
<ul><ul><li>Cloud Platform  – Virtual private, IaaS, Hybrid cloud offerings </li></ul></ul><ul><ul><li>Flexibility –  scal...
The Results Bringing Cloud Services to Market <ul><ul><li>Reliability  –  Less maintenance, automatic hardware failover = ...
Tips Bringing Cloud Services to Market
<ul><li>The Right Cloud Product Mix </li></ul><ul><li>Technology Focus – Build on the Right Platform </li></ul><ul><li>Tec...
For more information, please contact… ScienceLogic www.sciencelogic.com Twitter: @sciencelogic Email:  [email_address] Pho...
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Bringing Cloud Services to Market

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Are you a service provider looking to make the jump from traditional hosting into offering cloud services? Learn how the number one service provider in the U.K., Fasthosts, Ltd. recently launched a new set of cloud services around their Rise brand. From World Hosting Days.

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Bringing Cloud Services to Market

  1. 1. Bringing Cloud Services to Market Presented by: Stephen Holford Director of Marketing Fasthosts Richard Chart Founder & EVP Products ScienceLogic
  2. 2. ScienceLogic & the Cloud Opportunity Fasthosts: Bringing RISE to Market Technology Results Tips Conclusion Agenda Bringing Cloud Services to Market
  3. 3. ScienceLogic & the Cloud Opportunity Bringing Cloud Services to Market
  4. 4. Who is ScienceLogic? Bringing Cloud Services to Market <ul><li>Completely different approach from traditional IT management tools </li></ul><ul><ul><li>integrated </li></ul></ul><ul><ul><li>single pane of glass, </li></ul></ul><ul><ul><li>heterogeneous </li></ul></ul><ul><ul><li>out-of-the-box </li></ul></ul><ul><ul><li>flexible </li></ul></ul>Service provider and cloud operations management appliances
  5. 5. The Definition of Cloud from CIF Bringing Cloud Services to Market <ul><li>Cloud computing provides the IT infrastructure and environment to develop/host/run services and applications, on demand, with pay-as-you-go pricing, as a service. It also provides resource and services to store data and run applications, in devices, anytime, anywhere, as a service. </li></ul><ul><li>Definition taken verbatim from: Cloud Industry Forum ( www.cloudindustryforum.org ) </li></ul>
  6. 6. 5 Essential Characteristics of Cloud <ul><li>On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. </li></ul><ul><li>Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs). </li></ul><ul><li>Resource pooling . The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines. </li></ul><ul><li>Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time. </li></ul><ul><li>Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service. </li></ul>Bringing Cloud Services to Market
  7. 7. US Public IT Cloud Services Source: IDC Global Cloud Services Source: Gartner The Cloud Computing Opportunity Bringing Cloud Services to Market
  8. 8. Fasthosts: Bringing RISE to Market Bringing Cloud Services to Market
  9. 9. About Fasthosts <ul><li>Fasthosts was established in 1999, now UK’s number 1 hosting company </li></ul><ul><ul><li>Over 400,000 customers </li></ul></ul><ul><ul><li>Over one million domains registered, </li></ul></ul><ul><ul><li>Over 700,000 websites hosted. </li></ul></ul><ul><ul><li>Processing 40 million emails per day </li></ul></ul><ul><ul><li>3 Data centres (2 UK and 1 US) </li></ul></ul><ul><li>Headquartered in Gloucester, UK & Chesterbrook, PA </li></ul><ul><li>Part of United Internet, the worlds largest web hosting group, listed on the German Stock Exchange </li></ul>Bringing Cloud Services to Market
  10. 10. Rise – the white label IaaS division of Fasthosts <ul><li>Strategic focus on B2B IT & Web services </li></ul><ul><ul><li>Fasthosts - through direct self service </li></ul></ul><ul><ul><li>Rise – through the IT and Telco channels </li></ul></ul><ul><li>Range of hosted solutions </li></ul><ul><ul><li>Delivered as self-service and through channel </li></ul></ul><ul><ul><li>Buy as discrete services (e.g. Web hosting, email, storage, back-up), or as: </li></ul></ul><ul><ul><li>Data Centre on Demand </li></ul></ul><ul><ul><ul><li>Extending or moving our customers Data Centre into the cloud </li></ul></ul></ul><ul><ul><ul><li>VLAN, VPN and Firewall protected Cloud infrastructure and applications </li></ul></ul></ul><ul><ul><ul><li>Flexibility of operations and speed of response at an affordable cost </li></ul></ul></ul><ul><li>Founding Member of the Cloud Industry Forum </li></ul><ul><ul><li>Championing a certified Code of Practice for the industry </li></ul></ul>Bringing Cloud Services to Market
  11. 11. Our target markets <ul><li>SMBs, through VARs/SIs (e.g. trusted partners) who: </li></ul><ul><ul><li>Are software or services providers in the IT, web and telco sectors </li></ul></ul><ul><ul><li>Are unable/unwilling to provide infrastructure to host solutions to their customers </li></ul></ul><ul><ul><li>Have a good relationship with their base, and are able to add value to our hosted services by incorporating software, services or on-premise infrastructure </li></ul></ul><ul><li>B2B Self Service: </li></ul><ul><ul><li>Targeting smaller businesses that wish to run their own infrastructure but without capital investment </li></ul></ul><ul><ul><li>Have a technology bias or skill in-house </li></ul></ul><ul><ul><li>Wish to purchase and manage direct from online </li></ul></ul><ul><li>Web Resellers </li></ul><ul><ul><li>Web design agencies wishing to host sites for their customers </li></ul></ul><ul><ul><li>Agencies range from 1 person to large operations </li></ul></ul><ul><ul><li>Services focused on optimisation of website and email rather than IT solutions </li></ul></ul>Bringing Cloud Services to Market
  12. 12. The SMB opportunity <ul><li>48 % SMB’s use Cloud Services today </li></ul><ul><li>Over 30% of businesses not currently using cloud services expect to do so in the next 12 months </li></ul><ul><li>Why? </li></ul><ul><ul><li>Cost savings vs on-premise </li></ul></ul><ul><ul><li>Reduction in Capital Expenditure </li></ul></ul><ul><ul><li>Flexibility of hardware (ability to increase or decrease) </li></ul></ul><ul><li>Concerns? </li></ul><ul><ul><li>Data security / privacy </li></ul></ul><ul><ul><li>Dependency on internet access </li></ul></ul>As organisations increase in size, they are more likely to be users of collaboration services, as their needs for software/services enabling collaboration increases with employee number. Do you expect your adoption of cloud services to increase over the next 12 months? Bringing Cloud Services to Market Source: CIF Survey, Jan 2011
  13. 13. SMB Opportunity : Partnership in action Channel Partner Brand & Frontline services Trusted Advisor My Cloud Data Centre Tech Services <ul><li>Compete with Agility </li></ul><ul><li>Remove capital costs </li></ul><ul><li>Deliver solutions within a strategic framework </li></ul><ul><li>Add value through services where you wish to </li></ul><ul><li>Own the customer relationship – through a changing market landscape </li></ul>eMail Services Back-up & DR Data Storage Portal Services Collaboration Services Monitoring Services ISV (e.g. CRM) ISV (e.g. Security) ISV (e.g. Help Desk) Web Services Virtual Server Dedicated Server Provision Monitor Control Business User Bringing Cloud Services to Market
  14. 14. Rise Product Set <ul><li>Virtual (Cloud) Servers </li></ul><ul><li>Full Cloud benefits </li></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Flexibility (short term upgrades) </li></ul></ul><ul><ul><li>Private networking/VPN connectivity </li></ul></ul><ul><li>Full server control </li></ul><ul><li>Choice of OS </li></ul><ul><li>Application Servers </li></ul><ul><li>Exchange 2010 </li></ul><ul><li>Sharepoint 2010 </li></ul><ul><li>Microsoft Dynamics </li></ul><ul><li>Microsoft SQL 2010 </li></ul><ul><li>Online Storage & Backup </li></ul><ul><li>Fast, secure access from any computer </li></ul><ul><li>Scalable storage up to 2TB </li></ul><ul><li>Drive mapping </li></ul><ul><li>Secure automated Backup </li></ul><ul><li>Off-site, encrypted storage </li></ul><ul><li>Disaster Recovery </li></ul><ul><li>High Availability or Advanced Backup servers </li></ul><ul><li>Full Cloud failover </li></ul><ul><li>Secure VPN to local network </li></ul><ul><li>Advanced Monitoring </li></ul><ul><li>Full control of alert thresholds </li></ul><ul><li>Customisable dashboard for key areas </li></ul><ul><li>Manage any number of servers from a common interface </li></ul><ul><li>Notifications to key personnel through email or SMS </li></ul><ul><li>Web Hosting & Email </li></ul><ul><li>Choice of Operating Systems </li></ul><ul><li>Popular scripting tools and databases </li></ul><ul><li>Website building and SEO tools </li></ul><ul><li>Customisable packages </li></ul><ul><li>Exchange email packages </li></ul><ul><li>Mobile Device Compatibility </li></ul>Bringing Cloud Services to Market
  15. 15. <ul><li>Retains partner ownership of customer </li></ul><ul><ul><li>Retain trusted advisor </li></ul></ul><ul><ul><li>Expand service portfolio </li></ul></ul><ul><ul><li>White label or Branded options </li></ul></ul><ul><li>Reduces operational risk – increases availability </li></ul><ul><ul><li>Fully redundant, carrier grade infrastructure </li></ul></ul><ul><ul><li>24x7 customer support </li></ul></ul><ul><li>Predictability in costs incurred and charged on </li></ul><ul><ul><li>Turning Capex into Opex </li></ul></ul><ul><li>Enhanced Business Agility to adapt to market demands </li></ul><ul><ul><li>Infrastructure on demand </li></ul></ul><ul><ul><li>Templated solutions </li></ul></ul><ul><ul><li>Pay-as-you-grow charging </li></ul></ul><ul><ul><li>Future Proofed & Scalable IT </li></ul></ul><ul><ul><li>Enhanced opportunity for Management and Service revenues </li></ul></ul>Channel Benefit from Rise (DCoD) Bringing Cloud Services to Market
  16. 16. Technology Bringing Cloud Services to Market
  17. 17. Cloud Technology Platform <ul><ul><li>Modular </li></ul></ul><ul><ul><li>Flexible </li></ul></ul><ul><ul><li>Adaptive </li></ul></ul><ul><ul><li>Cost-Effective </li></ul></ul>Bringing Cloud Services to Market
  18. 18. Full control of Cloud infrastructure is key to confidence from Partners Managing any IT infrastructure can be time consuming ASM from ScienceLogic enabled Rise to provide partners with complete control of server monitoring and alerts EM7 Advanced Server Monitoring <ul><li>Features include </li></ul><ul><li>Customisable Dashboard </li></ul><ul><li>Instant drilldown from summary into specific events or monitors </li></ul><ul><li>Manage multiple servers from a single interface </li></ul><ul><li>Alerts and notifications to individuals or distribution groups by email or SMS </li></ul><ul><li>Full audit log </li></ul>Bringing Cloud Services to Market
  19. 19. Results Bringing Cloud Services to Market
  20. 20. <ul><li>Reliability </li></ul><ul><ul><li>Less maintenance </li></ul></ul><ul><ul><li>Automatic failover on hardware failover </li></ul></ul><ul><ul><li>New revenue stream – Deliver IT as a Service </li></ul></ul><ul><ul><li>Simple provisioning of underlying infrastructure </li></ul></ul><ul><ul><li>Self service nature of IT </li></ul></ul><ul><ul><li>Public or private cloud </li></ul></ul><ul><li>Efficiency & Cost Savings – Lower cost to manage IT </li></ul><ul><ul><li>Lower overheads – on demand usage </li></ul></ul><ul><ul><li>Lower capital expenditure </li></ul></ul><ul><ul><li>Real estate, Power, Cooling, IT </li></ul></ul><ul><li>Faster to market </li></ul><ul><ul><li>Scalable solutions </li></ul></ul><ul><ul><li>Rapid deployment </li></ul></ul>Why Cloud? Bringing Cloud Services to Market
  21. 21. <ul><ul><li>Cloud Platform – Virtual private, IaaS, Hybrid cloud offerings </li></ul></ul><ul><ul><li>Flexibility – scalable services, choice of billing periods & how the service integrates with existing networks </li></ul></ul><ul><ul><li>Differentiation – Additional value-added IT services enabled transparency, multi-tenancy, SLA accountability and auto-provisioning </li></ul></ul>What to look for
  22. 22. The Results Bringing Cloud Services to Market <ul><ul><li>Reliability – Less maintenance, automatic hardware failover = improved SLA </li></ul></ul><ul><ul><li>New revenue stream – Cloud servers provided significant volume & revenue growth </li></ul></ul><ul><ul><li>Efficiency & Cost Savings – Space saving and up to 85% less energy use </li></ul></ul>
  23. 23. Tips Bringing Cloud Services to Market
  24. 24. <ul><li>The Right Cloud Product Mix </li></ul><ul><li>Technology Focus – Build on the Right Platform </li></ul><ul><li>Technology Innovation </li></ul><ul><li>Technology Partners </li></ul><ul><li>Wrap Value-Add around a Holistic Solution </li></ul><ul><li>People are Everything </li></ul>Tips for Bringing Cloud Services to Market
  25. 25. For more information, please contact… ScienceLogic www.sciencelogic.com Twitter: @sciencelogic Email: [email_address] Phone: +44 200 222 7080 Fasthosts www.fasthosts.co.uk Twitter: @fasthosts Email: [email_address] Phone: +44 1452 561855

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