Rahm 2.0

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Using internet technologies and network analysis in political campaigns effectively, specifically within the context of Rahm Emanuel's 2011 mayoral race.

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  • According to an interview conducted with Dr. Alan Gitelson, There are 4 crucial voting blocs in this election: Black vote, Latino vote, Irish vote (6.6%), Jewish vote (specifically because of Emanuel's presence).In order for a candidate to win, a candidate must capture two.the Black bloc is already split between the major Black candidates.Latino vote can be split as well, also often have problems with registration.Irish bloc have not put forward a candidate yet.Jewish vote will come out for Rahm.Rahm is going to need a lot of money from outside of the city.Rahm must appeal to Latinos and Blacks.Emanuel should reach out to Daly and Michael Madigan. (Immigration Reform is a way to mobilize Hispanic faction).
  • Since the key groups are Hispanics, blacks, Irish, and Jewish, the best place to concentrate a candidate’s, like Rahm Emanuel, forces is in the heart of Chicago where a variety of groups including hispanics, blacks, and Irish live. Rahm Emanuel, who comes from a Jewish background can focus less on the Jewish demographic since he is the popular candidate within that demographic. In this area, there are a lot of inter-connections between different groups. Therefore, if Rahm Emanuel can focus a great amount of resources into this area, he can gain great support from the different important demographic groups. Thus, using clustering and weak-ties between demographic groups as bridges, Rahm Emanuel can spread his specific campaign message through these groups to increase voter awareness and eventually turnout.Hispanics can be influenced by topics such as immigration reform, reform of drug punishments, and decrease in racial profiling.Blacks can be influenced by topics such as reform in drug punishments, abolishment of racial profiling, and prison-to-work incentives to help past inmates.
  • Rahm 2.0

    1. 1. Rahm 2.0<br />Using Internet Technologies and Network Analysis in Political Campaigns Effectively<br />By ShahidBarkat, Jesu Joseph and Aaron Rosenthal<br />Loyola University Chicago<br />Honors 204, Fall 2010<br />George Thiruvathukal, Course Professor<br />
    2. 2. Howard Dean<br />
    3. 3. Howard Dean<br /><ul><li>Creating a movement
    4. 4. Timelines
    5. 5. Goals</li></li></ul><li>Barack Obama<br /><ul><li>Following in Dean’s footsteps
    6. 6. Stupid Networks</li></li></ul><li>myBarackObama.com<br />
    7. 7. Ron Paul- The Moneybomb<br />
    8. 8. Surprising stats<br />500 + millions of users<br />30 billion pieces of content shared each month<br />Importance of Home Page <br />
    9. 9. Facebook Edge Algorithm<br />What are the nodes and vertices in Facebook?<br />Each edge has 3 components <br />
    10. 10. How many people have time to kill daily?<br />The more popular (more views/ratings) the more people see it (YouTube homepage)<br />
    11. 11. How viewers are attracted?<br />Title<br />Subscribers*<br />Length of video/overall entertainment value*<br />
    12. 12. Twitter<br />
    13. 13. Rahm Emanuel<br />51 years old (November, 1959-Present)<br />Born in Israel, volunteered with IDF, Israeli Defense Forces<br />Former Illinois Representative In US House of Representatives<br />Former White House Chief of Staff under President Obama<br />Candidate for Chicago Mayor in 2011<br />
    14. 14. http://en.wikipedia.org/wiki/Chicago#Demographics (2006-2008)<br />
    15. 15. Plan to Win Strategy<br />White Majority<br />Hispanic Majority<br />Black Majority<br />Asian Majority<br />With black dot = High Jewish Population<br />With white dot = High Irish Population<br />
    16. 16. Plan to Win: Facebook<br />Use the Facebook algorithm<br />Gain attention from the masses<br />Marketing Tool<br />
    17. 17. Mark Kirk 18,000 fans/likes<br />
    18. 18. 17,000 fans/likes<br />
    19. 19. What was the difference?<br />Kirk<br />Controversial statements<br />Giannoulias<br />Agreeable statements agreed by most of his fan base<br />
    20. 20. Plan to Win: Youtube<br />Title<br />Subscribers*<br />Length of video/overall entertainment value*<br />
    21. 21. Plan to Win: Twitter<br /><ul><li>The Rahm Response
    22. 22. To Opponent Attacks
    23. 23. To Followers (Once a day)</li></li></ul><li>Plan to Win: Overview<br /><ul><li>Link Everything
    24. 24. Internal Social Network
    25. 25. Use Obama’s people
    26. 26. Create a Movement
    27. 27. Time Frames
    28. 28. Sense of Urgency</li></li></ul><li>Bibliography<br />Wolf, Gary. “How the Internet Invented Howard Dean.” Wired.com. January 2004http://www.wired.com/wired/archive/12.01/dean.htm<br />Gertner, Jon. “2003: The 3rd Annual Year in Ideas; Social Networks.” The New York Times. December 14, 2003. http://www.nytimes.com/2003/12/14/magazine/2003-the-3rd-annual-year-in-ideas-social-networks.html<br />Nations, Daniel. “How Barack Obama is Using Web 2.0 to Run for President.” About.com. http://webtrends.about.com/od/web20/a/obama-web.htm<br />Stanton, Jim. “The Man Behind Obama’s Online Election Campaign.” April 20, 2009. http://www.digitalcommunitiesblogs.com/web_20_convergence/2009/04/the-man-behind-obamas-online-e.php<br />Stirland, Sarah Lai. “Propelled by Internet, Barack Obama Wins Presidency.” Wired.com. November 4, 2008. http://www.wired.com/threatlevel/2008/11/propelled-by-in/<br />Friedman, Jon. “Ron Paul, Gone But Not Forgotten, Could Teach the Media a Lesson.” Fox Business. April 4, 2008. http://web.archive.org/web/20080407192516/http://www.foxbusiness.com/markets/industries/media/article/ron-paul-gone-forgotten-teach-media-lesson_548653_15.html<br />Vogel, Kenneth. “’Money bomb’: Ron Paul raises $6 million in 24-hour Period.” USA Today. December 17, 2007. http://www.usatoday.com/news/politics/election2008/2007-12-17-ronpaul-fundraising_N.htm<br />Axon, Samuel. “Kutcher-Backed Twitter Campaign Helps Bring 90,000 Malaria Nets to Senegal.” February 2010. http://mashable.com/2010/01/28/ashton-kutcher-malaria-no-more/<br />Vryniotis, Vasilis. “Best Tips for Successful Twitter Campaigns.” Bestcoverry.com. July 28, 2010. http://www.bestcovery.com/best-tips-for-successful-twitter-campaigns<br />Kincaid, Jason. “EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick.” TechCrunch. 22 April 2010. Web. 1 December 2010. <http://techcrunch.com/2010/04/22/facebook-edgerank/> <br /> <br />
    29. 29. Bibliography Continued<br />Viral Video from the opponents (negative) usually changes the tide <br />Political videos by candidate if too extreme can be counter-productive <br />http://www.youtube.com/watch?v=KRY7wBuCcBY&feature=player_embedded<br />http://www.youtube.com/watch?v=D5FzCeV0ZFc&feature=related Dean Scream<br />http://www.youtube.com/watch?v=xIYhU6jfIR8&feature=relatedScream remix<br />"Chicago." Wikipedia, the Free Encyclopedia. Web. 22 Nov. 2010. http://en.wikipedia.org/wiki/Chicago#Demographics<br />"Hispanics Key in Chicago Mayoral Race." HISPANIC NEWS -- The Number 1 Hispanic Website in the United States. Web. 10 Nov. 2010. http://hispanic.cc/hispanics_key_in_chicago_mayoral_race.htm<br />Babwin, Don. "Emanuel Announces Run for Chicago Mayor - Politics - Msnbc.com." Breaking News, Weather, Business, Health, Entertainment, Sports, Politics, Travel, Science, Technology, Local, US & World News- Msnbc.com. Web. 16 Nov. 2010. http://www.msnbc.msn.com/id/40167759/ns/politics/?GT1=43001<br />"Chicago's Latino Power Gap NBC Chicago." NBC Chicago - Local News, Weather, Traffic, Entertainment, Events, Breaking News | NBC Chicago. Web. 22 Nov. 2010. http://www.nbcchicago.com/blogs/ward-room/Chicagos-Latino-Power-Gap-102971629.html<br />Rucker, James. "Democrats and Blacks." Home | The Root. Web. 05 Dec. 2010. http://www.theroot.com/views/its-time-be-bold-democrats-and-black-america<br />"Rahm Emanuel Biography." Biography.com. Web. 05 Dec. 2010. http://www.biography.com/articles/Rahm-Emanuel-381074<br />

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