Being National, Going Global


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Embora o Canadá seja o segundo maior país (em área) no mundo, tem uma população relativamente pequena, de apenas 35 milhões de pessoas. No entanto, pesquisadores canadenses publicam hoje mais de 5% da pesquisa científica que está sendo citada no mundo neste momento. Historicamente, a pequena comunidade de autores que publicam sobre ciência no Canadá era dominada pelo Conselho Nacional de Pesquisa do Canadá (NRC Research Press). O NRC Research Press foi criado há 85 anos para dar aos pesquisadores canadenses uma opção viável para a publicação de suas pesquisas. Em 2010, o Conselho Nacional de Pesquisa do Canadá decidiu derivar a NRC Research Press em uma empresa sem fins lucrativos e independente, agora conhecida como Canadian Science Publishing. Esta apresentação examina esta transição e choque cultural em progresso de um ambiente e perspectiva de governo nacional para uma empresa privada, com a necessidade de pensar globalmente. Serão focalizadas as novas habilidades, iniciativas e recursos que foram reorganizados – durante e após a transição – para assegurar a viabilidade financeira, introduzir a nova organização, promover nossos pesquisadores e pesquisas, melhorar a reputação dos periódicos, e para aumentar submissões e a distribuição internacional em um mercado repleto de grandes publishers internacionais, e para ajudar seus funcionários a se adaptar a esse admirável mundo novo.

Though Canada is the 2nd largest country (by area) in the world, it has a relatively small population of only 35 million people. Nevertheless, Canadian researchers now publish over 5% of the science research being cited in the world at this time. Historically, Canada’s small science publishing community was dominated by the National Research Council of Canada’s NRC Research Press. The Press was set up 85 years ago to give Canadian researchers a viable Canadian option for publishing their research. In 2010, the National Research Council of Canada decided to spin off The Press into an independent not-for-profit company now known as Canadian Science Publishing. This presentation looks at this transition and culture shock in going from a national government environment and perspective to a private company with the need to think globally. It looks at the new skills, initiatives and resources that were put in place — during and after the transition — to ensure financial viability, to introduce the new organization, to promote our researchers and research, to increase the reputation of journals, to increase submissions and international distribution in a marketplace crowded with large international publishers, and to help the staff adapt to this brave new world.

Aunque Canadá es el segundo país más grande (por área) en el mundo, tiene una población relativamente pequeña de sólo 35 millones de personas. Sin embargo, los investigadores canadienses publican actualmente más del 5% de la investigación científica que se cita en

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  • Richard spoke of managing change in publishing… Our own experience has had us have to overcome XYZ
    but also a major transition from gov to private ,
    a rebirth, identity crisis, growing / shrinking pains…
    all the while keeping an eye on the fast pace change of tech…. Increasingly competitive market…
    evolving sometimes devolving business models…
    and more
    Aim is to : personal company history – how we are learning to meet challenges of the changing publishing climate head on - what we’re doing to counter the culture shock Richard spoke of.
  • Presentation will provide you with a brief overview of our recent experience moving from our status as “national” government-based publisher to becoming an independent and “international” publisher…
    Brief history of the Press
    A look at us then and a look at us Now
    How we moved from public to private sector
    How we’ve been working toward increasing our reach/presence/influence globally: Strategies
    Challenges we’ve faced … Opportunities….
  • A publisher with a past – a long past
    1st volume Canadian Research Journal 1929
    Independent largely cost-recovery unit within NRC
    NRC – National Reseach Council of Canada is the research arm of the Federal Government of Canada.
    NRC US = science policy
    Amalgamated with CISTI 1994 – National Science Library
  • 60 employees, 14 on contract with universities supporting peer review.
    In house production using mostly preprietary software or systems slung together
    60 person IT group within CISTI with a building your own mentality
    Government based support systems – all of the fin systems, purchasing, HR policies were government
    On average it would take 6 to 9 months to staff a new position.
  • To help us along in this thinking
    Treasury Board through a process called strategic review determined NRC and Feds should not be I the business of publishing
    3 options presented to NRC.
    Decision was made – employee lead privatization into a not for profit company
  • 1-year window to:
    Making it work...
    Managing transition
    Introducing new technologies, new platforms
    Retooling all our processes and utilizing cloud based services
    Building brand, content and reputation
    Building new links and communities
    Developing new ways to communicate
    Re-engaging staff & clients
    Developing a culture of innovation
    New platforms for business and production
    Cloud-based services for marketing and communications
    International sales agents
    Technology changing at an alarming rate...
  • Needs work
    Identity crisis…
    We are foremost scientific publisher in Canada and one of the most advanced electronic publishing services in the world. Since 1929, our journals have been publishing peer-reviewed science with support from the Canadian Scientific community.2000 manuscripts per year, 16 journals. State-of-the-art publishing platform, “hybrid” open access, rapid publication, liberal copy right… Now serving international community
  • Identity crisis? Who is NRC Research Press, Who the hell is CSP? Our unique challenge… opportunity to leverage legacy of NRC Research Press –
    – transition challenge, importance of reputation – not losing sight of our 80 year legacy.
    Understanding importance beyond journal Impact factor, publishing history, merit of editorial process, status of peer review, publication policies,
    Alternative metrics
    Media mentions, tweets
    Creating buzz – communicating science… value…
  • Commitment to responsible publishing & meeting international standards and expectations. Partnering with industry leaders…..
    State of the art peer review and publishign platforms… Scholar One and Atypon
    Aggregators (EBSCO Publishing, Ingenta, GeoScienceWorld, national agreements with China and Denmark, indexed in all the major abstracting/indexing/discovery services ensuring international reach and discovery, subscriptions/submissions from >175 countries
    Portico and CLOCKSS
    "Green" publisher (SHERPA/RoMEO)
    comply with all major funding agencies.
    CSP actually exceeds the requirements of many agencies which
    permit an embargo of up to 12 months. CSP permits the author to post submitted
    and/or accepted manuscripts onto their own website or repository without an
    Liberal copyright for authors meeting funding agency requirements (i.e. CCBY)
    Data delivery to all of the major indexers…
  • In the shift from National to International…. We are working on many initiatives to expand our reach and serve a global research community…
    Improving international distribution channels
    Internationalizing Editors and Editorial Boards
    Supporting international meetings & conferences
    Meeting global standards
    Translating instructions for authors into many languages
    Engaging new communities through social and mainstream media…to attract new readers/authors…global scale
    Serving a greater community, meeting different demands…funding agency requirements, global standards. Language barriers. Budget restrictions. While maintaining mission to produce quality science, quality peer review,
  • Attracting global authors/editors means communicating with them as clearly as possible
    Instructions to authors in multiple languages
    Chinese; Portuguese and Spanish
    Chinese Interface for website so content and information can be accessed
    Improves authors chances of acceptance if they understand journal scope and requirements prior to submission
    Targeting international authors through international conferences, advertising, email campaigns.
    Expanding editorial boards to include editors from other countries…
  • Supporting international conferences such as: Australian Association for Unmanned Systems 2013 Unmanned Systems Maritime Conference, Sydney, Australia;
    Experimental Biology 2013, Boston, Massachusetts; International Plant & Animal Genome XXII, San Diego, Calif., ; (Sponsorship) HGM-ICG 2013 (Human Genome Meeting/International Congress of Genetics), Singapore: (Genome, BCB, CJM)
    (Sponsorship): 7th International Conference on Mycorrhiza, New Delhi, India: (Botany)
    State of the art journal publishing platform… improved distribution channels to reach all corners of the world… sponsorship for major conferences Examples of how we are Engaging new communities : Research community – younger generations, universities, other publishers, scientific societies, media, journalists, general public with an interest in science…
    Important to nurture parnterships with key organizations in Canada and abroad… establishing mutually beneficial networks… Social media is borderless…
    Mainstream Media, social media
    New initiatives like: Video Abstracts, Plain Language Summaries for our articles but supporting other vehicles to communicate research: blogging, social media, etc.
  • Social media networks such as Facebook and Twitter are helping us engage communities near and far… No borders…
  • Engaging communities around the world via Mainstream Media (1) and Social Media (2)
    Showcase top research articles
    Raise profile of CSP and our journals
    Increase # of article views/downloads/citations
    Support research community at home and beyond
    Press Release in APNM that we did on a paper from Brazil:
  • Going international doesn’t mean we neglect the homeland…
    . Local support: MOUs with Canadian societies, core STM universities subscribing to our journal package through CRKN (4 –year commitment), Big 6 Federal Science Departments , seminars, awards, sponsorships
    Partnerships with organizations such as Royal Society of Canada, Genome Canada, Science media Centre, Canadian Young Scientist Journal
  • Innovation coordinator
    Continuous change, continuous improvement
    Striving for more risky behaviour and a tolerance for ambiguity
  • Being National, Going Global

    1. 1. Cam Macdonald | October 2013 Being National, Going Global
    2. 2. Being National, Going Global • History of NRC Research Press Journals • Transition from Public to Private • “Canadian” Publisher meets International Marketplace • Challenges & Opportunities
    3. 3. National Research Council of Canada Research Press: a History • 1929 First published CJR • 1994 Amalgamated with National Science Library - CISTI
    4. 4. 2009 • • • • • 17 RP journals 10 client journals Monograph program In-house production Government-based support system • A Canadian Government Publisher
    5. 5. Advantages to being a “National publisher” • • • • • • “Canadian voice” Research community support University support Community knowledge Language Trusted Brand
    6. 6. Challenges to being a “National Publisher” • • • • • • • A long history A national brand, “Canadian Journal of …” Bias against regional publisher, Canadian researchers have many choices Limited International distribution Fierce international competition Lack of outside brand recognition Size
    7. 7. February 2009 A Meteor Hits!
    8. 8. Transition from public to private One-year window to: •Incorporate as not-for-profit •Investigate business models •Replace IT infrastructure, major software & processes •Reallocate & reorganize resources •Rebrand •Expand reach globally to ensure survival… •Develop a new culture
    9. 9. Who are we now? • Still the foremost scientific publisher in Canada. • Still a national not for profit publisher • Moving to support and disseminate Canadian & international science to research communities around the world • Leverage our international presence to support Canadian science publishing activities
    10. 10. Re-Brand • Establish a new Corporate identity that was national and international • Leverage our legacy
    11. 11. Developing Content • Establish Content Development Program • Increase commitment to seeking quality • Work with editors to develop strategic plans for each journal • Refocus journal scopes • Internationalize Editors and Editorial Boards • Targeting more quality international research
    12. 12. Meeting Global Standards
    13. 13. Increasing our reach
    14. 14. Attracting content from around the globe 中文版作者指南 Informação para autores em português Información para los autores en español
    15. 15. Engaging communities around the world…
    16. 16. Social Media
    17. 17. Mainstream Media  press releases  outreach to journalists
    18. 18. …and at home • • • • Increase Support for & from Canadian societies Core STM universities thru CRKN Increase support for science dissemination Sponsoring knowledge sharing: seminars, awards, conferences, symposia • Developing partnerships & client base
    19. 19. Developing an in-house culture of risk and innovation • • • • • • New roles and opportunities Idea generation tools Continuous change & improvement Tolerance for ambiguity Trust building Risk taking
    20. 20. Canadian Science Publishing Executive Director Cameron D. Macdonald