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Being National, Going Global

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Embora o Canadá seja o segundo maior país (em área) no mundo, tem uma população relativamente pequena, de apenas 35 milhões de pessoas. No entanto, pesquisadores canadenses publicam hoje mais de 5% da pesquisa científica que está sendo citada no mundo neste momento. Historicamente, a pequena comunidade de autores que publicam sobre ciência no Canadá era dominada pelo Conselho Nacional de Pesquisa do Canadá (NRC Research Press). O NRC Research Press foi criado há 85 anos para dar aos pesquisadores canadenses uma opção viável para a publicação de suas pesquisas. Em 2010, o Conselho Nacional de Pesquisa do Canadá decidiu derivar a NRC Research Press em uma empresa sem fins lucrativos e independente, agora conhecida como Canadian Science Publishing. Esta apresentação examina esta transição e choque cultural em progresso de um ambiente e perspectiva de governo nacional para uma empresa privada, com a necessidade de pensar globalmente. Serão focalizadas as novas habilidades, iniciativas e recursos que foram reorganizados – durante e após a transição – para assegurar a viabilidade financeira, introduzir a nova organização, promover nossos pesquisadores e pesquisas, melhorar a reputação dos periódicos, e para aumentar submissões e a distribuição internacional em um mercado repleto de grandes publishers internacionais, e para ajudar seus funcionários a se adaptar a esse admirável mundo novo.

Though Canada is the 2nd largest country (by area) in the world, it has a relatively small population of only 35 million people. Nevertheless, Canadian researchers now publish over 5% of the science research being cited in the world at this time. Historically, Canada’s small science publishing community was dominated by the National Research Council of Canada’s NRC Research Press. The Press was set up 85 years ago to give Canadian researchers a viable Canadian option for publishing their research. In 2010, the National Research Council of Canada decided to spin off The Press into an independent not-for-profit company now known as Canadian Science Publishing. This presentation looks at this transition and culture shock in going from a national government environment and perspective to a private company with the need to think globally. It looks at the new skills, initiatives and resources that were put in place — during and after the transition — to ensure financial viability, to introduce the new organization, to promote our researchers and research, to increase the reputation of journals, to increase submissions and international distribution in a marketplace crowded with large international publishers, and to help the staff adapt to this brave new world.

Aunque Canadá es el segundo país más grande (por área) en el mundo, tiene una población relativamente pequeña de sólo 35 millones de personas. Sin embargo, los investigadores canadienses publican actualmente más del 5% de la investigación científica que se cita en

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Being National, Going Global

  1. 1. Cam Macdonald | October 2013 Being National, Going Global
  2. 2. Being National, Going Global • History of NRC Research Press Journals • Transition from Public to Private • “Canadian” Publisher meets International Marketplace • Challenges & Opportunities
  3. 3. National Research Council of Canada Research Press: a History • 1929 First published CJR • 1994 Amalgamated with National Science Library - CISTI www.nrcresearchpress.com
  4. 4. 2009 • • • • • 17 RP journals 10 client journals Monograph program In-house production Government-based support system • A Canadian Government Publisher www.nrcresearchpress.com
  5. 5. Advantages to being a “National publisher” • • • • • • “Canadian voice” Research community support University support Community knowledge Language Trusted Brand
  6. 6. Challenges to being a “National Publisher” • • • • • • • A long history A national brand, “Canadian Journal of …” Bias against regional publisher, Canadian researchers have many choices Limited International distribution Fierce international competition Lack of outside brand recognition Size
  7. 7. February 2009 A Meteor Hits! www.nrcresearchpress.com
  8. 8. Transition from public to private One-year window to: •Incorporate as not-for-profit •Investigate business models •Replace IT infrastructure, major software & processes •Reallocate & reorganize resources •Rebrand •Expand reach globally to ensure survival… •Develop a new culture www.nrcresearchpress.com
  9. 9. Who are we now? • Still the foremost scientific publisher in Canada. • Still a national not for profit publisher • Moving to support and disseminate Canadian & international science to research communities around the world • Leverage our international presence to support Canadian science publishing activities
  10. 10. Re-Brand • Establish a new Corporate identity that was national and international • Leverage our legacy www.nrcresearchpress.com
  11. 11. Developing Content • Establish Content Development Program • Increase commitment to seeking quality • Work with editors to develop strategic plans for each journal • Refocus journal scopes • Internationalize Editors and Editorial Boards • Targeting more quality international research www.nrcresearchpress.com
  12. 12. Meeting Global Standards
  13. 13. Increasing our reach
  14. 14. Attracting content from around the globe 中文版作者指南 Informação para autores em português Información para los autores en español
  15. 15. Engaging communities around the world…
  16. 16. Social Media
  17. 17. Mainstream Media  press releases  outreach to journalists
  18. 18. …and at home • • • • Increase Support for & from Canadian societies Core STM universities thru CRKN Increase support for science dissemination Sponsoring knowledge sharing: seminars, awards, conferences, symposia • Developing partnerships & client base
  19. 19. Developing an in-house culture of risk and innovation • • • • • • New roles and opportunities Idea generation tools Continuous change & improvement Tolerance for ambiguity Trust building Risk taking www.nrcresearchpress.com
  20. 20. Canadian Science Publishing Executive Director Cameron D. Macdonald

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