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Social shopping

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Presented at the e-nnovation conference, Poznan, Poland (24/9/2010)

Published in: Business

Social shopping

  1. 1. Social  Shopping   Nikos  Anagnostou   Scicada    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  1  
  2. 2.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  2  
  3. 3.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  3  
  4. 4.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  4  
  5. 5.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  5  
  6. 6. Now What? Look  at  the  basics    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  6  
  7. 7.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  7  
  8. 8. Shopper: decisions, decisions, decisions Why   How   What   When   Where    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  8  
  9. 9. Why?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  9  
  10. 10. Six biases Source:    Psychology  of  Social  Shopping    PresentaJon,  Paul  Marsden,  Social  Commerce  Today    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  10  
  11. 11. What?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  11  
  12. 12. Where? Online   Merchant  Site   Social  Network   Third  party  site   Offline   In  Shop   Around  Shop   City  Level    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  12  
  13. 13. When? Shopping   Seasons   Product   Lifecycle   Discounts   Period   Special   Deals    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  13  
  14. 14. How?  Cash  or  Credit    Financing    Coupons  and  Loyalty  points    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  14  
  15. 15. Group  Sales   Sites   Reward     Recommend.   Systems   Networks   Deals     Review   Aggregators   Networks   Shopping   Shopping   CommuniJes   Search   Shopping Facilitators: the helping hand  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  15  
  16. 16. Shopping Communities - www  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  16  
  17. 17.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  17  
  18. 18.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  18  
  19. 19.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  19  
  20. 20.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  20  
  21. 21.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  21  
  22. 22. Shopping Communities - mobile  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  22  
  23. 23.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  23  
  24. 24.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  24  
  25. 25. Deals & Deals Aggregators  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  25  
  26. 26.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  26  
  27. 27.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  27  
  28. 28.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  28  
  29. 29. Reward Systems  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  29  
  30. 30.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  30  
  31. 31. Group Sales  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  31  
  32. 32.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  32  
  33. 33. Reward Systems  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  33  
  34. 34.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  34  
  35. 35. Recommendation Networks  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  35  
  36. 36.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  36  
  37. 37. Review Networks  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  37  
  38. 38.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  38  
  39. 39. Shopping Search  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  39  
  40. 40. Decision making facilitated Why   •  Social  Networks   •  Shopping  CommuniJes   What   •  Shopping  CommuniJes   •  RecommendaJon  networks,  Review  Networks   •  Shopping  Search   When   •  Deals  Aggregators   •  Group  Buying   Where   •  Group  Buying   •  Shopping  CommuniJes   How   •  Deals  Aggregators   •  Reward  Systems    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  40  
  41. 41. So, what tools is the Merchant left with?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  41  
  42. 42. Community Features  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  42  
  43. 43.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  43  
  44. 44. Shopping Widgets  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  44  
  45. 45. Shopping inside Social Networks  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  45  
  46. 46.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  46  
  47. 47.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  47  
  48. 48. Review Features  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  48  
  49. 49. Recommendations Features I.   Personalized  recommendaJon   II.   Social  recommendaJon   III.   Item  recommendaJon     IV.   A  combinaJon  of  the  above    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  49  
  50. 50.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  50  
  51. 51. Build  a  web  of   trusted  peers   Expand  reach  and   Achieve  Network   internalize   Effect  for  its  users   sociality    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  51  
  52. 52. Questions?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  52  

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