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Powerpoint de la séance4.1 de Business Plan

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Powerpoint de Business Plan and Capital Raising

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Powerpoint de la séance4.1 de Business Plan

  1. 1. SEANCE 1 : MISE EN ORDRE DES INFORMATIONS POUR L’ELABORATION DU BUSINESS PLAN PRESENTEE PAR: Mr. BAKAYOKO MAMADOU, PROGRAMS DIRECTOR SCI (USA)
  2. 2. QU’EST-CE QUE LE BUSINESS PLAN ? 2
  3. 3. I- Définition Le business plan d’un projet consiste à décrire et analyser les différents aspects : techniques, commerciaux, humains et financiers du projet et à simuler le fonctionnement de l’entreprise dans le but de déterminer la viabilité et la rentabilité du projet. 3
  4. 4. II- L’importance du business plan Le business plan aide l’investisseur à évaluer dans un premier temps votre entreprise afin de prendre une décision quant à l’aide financière qu’il vous apportera et dans un seconds temps de vous évaluer en tant qu’entrepreneur.  Le business plan est aussi utile pour le promoteur lui même. Il en a besoin pour apprécier objectivement la viabilité et la validité de son projet. 4
  5. 5. III- Contenu du business plan Pour concevoir un projet, il nous suffit de répondre à ces sept (7) questions suivantes :  Quoi ?………………………………………… le projet  Qui ?…………………………………………… le promoteur  Comment ?………………………………… le plan marketing et production  Avec qui ?…………………………………… les moyens humains  Avec quoi ? ………………………………… les moyens matériels  Combien ?…………………………………… le plan financier  Quand ?……………………………………… calendrier de réalisation et les risques 5
  6. 6. IV- Liste de contrôle d’étude de marché 6 Liste de contrôle d'étude de marché initiale Nom du promoteur Activité de l'entreprise, produits et services Brève désignation de l'activité de l'entreprise Marché concurrentiel Qui sont les principaux concurrents de votre activité? Aperçu des concurrents et leurs produits Intermédiaires Les intermédiaires sont les commerçants, grossistes, supermarchés et agents commerciaux sur place avec une possibilité de collaboration pour votre activité Produits existants au marché Principaux lieux de vente, emplacements stratégiques, répertoire détaillé des produits de votre activité (prix, qualité, disponibilité) Clientèle visée La clientèle visée dépend de vos produits et de votre stratégie de vente. Aussi une clientèle diversifiée avec différents produits est possible. Segment de marché visé Quels sont les segments principaux visés par votre activité et stratégie? Marché d'approvisionnement Qui sont les principaux fournisseurs, importateurs des équipements et matières premières pour votre activité? Prix, disponibilité, qualité
  7. 7. V- L’analyse des marchés  La clientèle quel est le groupe de consommateurs le plus susceptible d’acheter votre produit ou service ? quelle est la motivation d’achat de votre clientèle (qualité, prix, originalité, et.) ? quel est le nombre de vos clients éventuels et à quelle fréquence achèteront-ils votre produit ou service ?  La taille du marché et ses tendances quelle est la taille du marché ? évaluée en volume et en chiffres d’affaires quelle est la croissance annuelle du marché ?  L’analyse de la demande dimension et composition de la demande actuelle évolution de la demande dans le passé analyse des exportations projection de la demande dans le futur. 7
  8. 8.  L’analyse de l’offre état actuel des offres : fournisseurs locaux et étrangers analyse des importations projets d’extension de l’offre actuelle.  La confrontation de l’offre et de la demande évolution du degré de satisfaction de la demande part du marché estimé pour le projet conditions de pénétration du marché. 8
  9. 9. VI- La stratégie du marché Il s’agit d’identifier les moyens mis en œuvre pour atteindre les objectifs de vente. Il faut énoncer votre politique de vente, de service après-vente sans oublier la stratégie de marketing. 9
  10. 10. Il s’agit de :  Distribution ou localisation comment entendez-vous achalander votre produit ou service au consommateur où avez-vous localisez votre entreprise quels motifs ou quels critères vous ont conduit à ce choix  Prix quelle est votre politique de prix de quelle manière avez-vous établi vos prix quel est le prix de revient quelle est la différence entre le prix de votre produit ou service et celui de la concurrence. 10
  11. 11.  Services après-vente comment réglez-vous le service après-vente et les garanties quel est le genre et la durée de la garantie offerte  Promotion Quel type de campagne publicitaire prévoyez-vous Quel est le calendrier de vos activités promotionnelles Quel budget accordez-vous à la promotion de votre produit ou service. 11
  12. 12. VII- Le plan de production Cette section a pour objectif de donner les éléments nécessaires à l’exploitation de l’entreprise. Il s’agit : 12
  13. 13. a) La situation géographique  Quels sont les avantages et les inconvénients de l’emplacement choisi ?  Est-il accessible aux fournisseurs et aux clients ?  Etes-vous mieux situés que vos concurrents ? 13
  14. 14. b) L’approvisionnement  Qui sont vos principaux fournisseurs ?  Quel est leur délai de livraison ?  Quelle est leur politique de crédit ? 14
  15. 15. c) L’installation et l’aménagement  Quelles sont les installations utilisées actuellement ?  Quelle amélioration devrait être apportée aux installations actuelles pour les rendre opérationnelles ? 15
  16. 16. VIII- Les moyens humains Il s’agit de décrire le personnel nécessaire pour le fonctionnement de l’entreprise. 16
  17. 17. Les questions à se poser  comptez-vous engager du personnel ? pourquoi ?  de quel genre de personnel auriez-vous besoin ?  où comptez-vous trouver la main d’œuvre qualifiée dont vous avez besoin  quelle est la description de chacune des tâches  quelles seront les critères d’embauche  existe-il un programme de formation pour votre personnel qui aidera votre entreprise ? 17
  18. 18. IX- Les moyens matériels Cette étape décrit les infrastructures et les équipements nécessaires au fonctionnement de l’entreprise. 18
  19. 19. EXEMPLE DE RAPPORT D’ÉTUDE DE MARCHÉ 19
  20. 20. Etude de Marché initiale et simplifiée Nom du promoteur: Activité de l'entreprise, produits et services: Marché concurrentiel: (Emplacement des concurrents, leur présentation): Nom, adresse, lieu Produits et services / Remarques 20
  21. 21. FIN DE LA PREMIÈRE SÉANCE MERCI POUR VOTRE ATTENTION 21

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