viernes, 26 de octubre de 12
MISSION       To understand, quantify and forecast       customer behavior by optimizing       strategic decisions and gen...
Analysis and diagnosis                                        Customer strategies                       Data aggregation a...
The Scientific Marketing Groupviernes, 26 de octubre de 12
What is experimental economics?   IT IS A SCIENCE   that applies laboratory methods   for understanding how people   behav...
EXPERIMENTAL ECONOMICS    ·· Consumers make decisions in a controlled environment (laboratory, mobile or online).    ·· Al...
What is predictive analysis?  SELECTION, HARMONIZATION,  EXPLORATION AND MODELING  process for large volumes of internal a...
PREDICTIVE ANALYSIS         How we do it?         ·· Integrating business data with external data   ·· Using quantitative ...
PREDICTIVE ANALYSIS         What is the purpose?         ·· To develop advanced segmentation strategies,   ·· To generate ...
Customer strategies  CUSTOMER EXPERIENCE  MANAGEMENT (CEM)  is the set of processes for monitoring, supervising  and organ...
CUSTOMER STRATEGIES         How we do it?                                       What is the purpose?         ·· Using the ...
The Scientific Marketing Groupviernes, 26 de octubre de 12
SOLUTIONS FOR  DECISION MAKING  through the combination of  evidence-based techniques  (predictive analysis and  experimen...
SERVICES                               The Scientific Marketing Groupviernes, 26 de octubre de 12
SERVICES                               The Scientific Marketing Groupviernes, 26 de octubre de 12
1. Marketing + Science: Unique model of knowledge combining experimental economics                               and predi...
Scientific market-driven decisions.                                      www.sci-marketing.comviernes, 26 de octubre de 12
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The Scientific Marketing Group

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The Scientific Marketing Group corporate presentation.

Our mision: To understand, quantify and forecast customer behavior by optimizing strategic decisions and generating sustainable unique competitive advantages

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The Scientific Marketing Group

  1. 1. viernes, 26 de octubre de 12
  2. 2. MISSION To understand, quantify and forecast customer behavior by optimizing strategic decisions and generating sustainable unique competitive advantages The Scientific Marketing Groupviernes, 26 de octubre de 12
  3. 3. Analysis and diagnosis Customer strategies Data aggregation and simplified visualization (Big Data). Defining value propositions based on customer Quantification and prediction of behavior and value drivers. strategies. INTEGRATION OF INFORMATION SOURCES CUSTOMER JOURNEY MAP METHODOLOGY TSMG™ model combines predictive analytics and experimental economics, integrating information sources that enable internal and external understanding and measuring of customer behavior to define customer-focused marketing strategies. The Scientific Marketing Groupviernes, 26 de octubre de 12
  4. 4. The Scientific Marketing Groupviernes, 26 de octubre de 12
  5. 5. What is experimental economics? IT IS A SCIENCE that applies laboratory methods for understanding how people behave when making their purchase decisions based on rational and irrational variables and quantification of this impact. The Scientific Marketing Groupviernes, 26 de octubre de 12
  6. 6. EXPERIMENTAL ECONOMICS ·· Consumers make decisions in a controlled environment (laboratory, mobile or online). ·· All the consequences affect them, such as cash payments or purchase of products. ·· They react as they would do in real situations. ·· We analyze and anticipate consumer behaviour in front of different marketing mix proposals. ·· We identify purchase process key variables (Value Drivers). ·· We quantify the impact of each variable. ·· We carryout demand forecasts and estimates based on changes in the studied variables. The Scientific Marketing Groupviernes, 26 de octubre de 12
  7. 7. What is predictive analysis? SELECTION, HARMONIZATION, EXPLORATION AND MODELING process for large volumes of internal and external data to generate empirical evidence on the behavior of different customer segments and predict how they will react to potential action by the company and its competitors, as well as changes in the environment. The Scientific Marketing Groupviernes, 26 de octubre de 12
  8. 8. PREDICTIVE ANALYSIS How we do it? ·· Integrating business data with external data ·· Using quantitative tools for decision making and from reliable sources (official statistics) and optimization to integrate the obtained dynamic environment (social media). information in the process of business decision. ·· Applying advanced segmentation techniques ·· Visualizing the results in an interactive and from relational history between the customers friendly way. and the company. ·· Developing statistical models, predicting consumer behavior and actions in different environments from a probabilistic manner. The Scientific Marketing Groupviernes, 26 de octubre de 12
  9. 9. PREDICTIVE ANALYSIS What is the purpose? ·· To develop advanced segmentation strategies, ·· To generate consumer-insights and integrate identifying and developing key segments and them into strategic planning and decision making being able to provide customized offers. processes of the company. ·· To anticipate and understand patterns of ·· To carry out sales projections and use them for customer behavior: churns prevention, etc.. optimizing logistics decisions. ·· To identify the main reasons that defines ·· To convert unstructured information into real consumer behavior. and useful knowledge. ·· To determine the most significant market trends. The Scientific Marketing Groupviernes, 26 de octubre de 12
  10. 10. Customer strategies CUSTOMER EXPERIENCE MANAGEMENT (CEM) is the set of processes for monitoring, supervising and organizing all the interactions between a client and the company through all the channels and throughout the life cycle of the customer. The Scientific Marketing Groupviernes, 26 de octubre de 12
  11. 11. CUSTOMER STRATEGIES How we do it? What is the purpose? ·· Using the Customer Journey Map we identify all ·· To establish effective customer loyalty programs. the touch-points between the the customers and the company to design experiences based not ·· To enhance brand positioning. only on functional variables, but also on emotional variables. ·· To create brand ambassadors. ·· Both types of variables set the optimal ·· To obtain feedback from the client. customer experience which converts satisfied customers into loyal customers, being more ·· To develop anti-churn programs. profitable for the company. ·· To optimize the creation of the product / service portfolio. The Scientific Marketing Groupviernes, 26 de octubre de 12
  12. 12. The Scientific Marketing Groupviernes, 26 de octubre de 12
  13. 13. SOLUTIONS FOR DECISION MAKING through the combination of evidence-based techniques (predictive analysis and experimental economics) and customer marketing strategies. The Scientific Marketing Groupviernes, 26 de octubre de 12
  14. 14. SERVICES The Scientific Marketing Groupviernes, 26 de octubre de 12
  15. 15. SERVICES The Scientific Marketing Groupviernes, 26 de octubre de 12
  16. 16. 1. Marketing + Science: Unique model of knowledge combining experimental economics and predictive analysis to define customer marketing strategies. 2. Multidisciplinary team of scientific experts on behavior and experimental economics as well as strategic marketing and business implementation consultants. 3. Academic and business expertise: over 10 years with more than 200 experimental sessions for 60 research projects and application to companies worldwide. 4. Output based on the analysis of empirical data. 5. Projects with high ROI and quick payback. 6. Worldwide implementable projects. 7. With the guarantee of Lineex: Laboratory for Research in Experimental Economics (Valencia University).viernes, 26 de octubre de 12
  17. 17. Scientific market-driven decisions. www.sci-marketing.comviernes, 26 de octubre de 12

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