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Fitness First

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Stefan Tilk, Fitness First [6. CoRE Handelsimmobilientag 2015]

Published in: Real Estate
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Fitness First

  1. 1. © Fitness First 2015 CoRE- Handelsimmobilientag München, 22. Oktober 2015
  2. 2. © Fitness First 2015 GESCHÄFTSFÜHRER STEFAN TILK > seit 2009 Geschäftsführer bei Fitness First Germany GmbH > vorher in Führungspositionen bei namhaften Unternehmen: • Sprecher der Geschäftsführung DB Dialog, dem Inhouse-Dienstleister der Deutschen Bahn im Bereich der Kundenbindung, für den Turnaround im Bereich Customer Contact Center verantwortlich war. • Mitglied der Geschäftsleitung der Bertelsmann-Tochter arvato direkt services, einem der weltweit größten Direkt-Marketing-Unternehmen > veröffentlichte ein Buch „Courage – Mehr Mut im Management“. Seite 2
  3. 3. © Fitness First 2015 UNTERNEHMEN FITNESS FIRST > Mit über 80 Clubs und rund 270.000 Mitgliedern (weltweit 1 Million) gehört Fitness First zu den führenden Fitness- und Gesundheitsdienstleistern in Deutschland. > Als Tochterunternehmen der britischen Fitness First Group mit mehr als 380 Clubs in 16 Ländern. > Ausgerichtet auf die Bedürfnisse vor allem von Berufstätigen in deutschen Großstädten > vier Kategorien Lifestyle, Platinum, Women und Black Label. > sehr hoher Trainings- und Servicestandard in moderner und angenehmer Atmosphäre. Seite 3
  4. 4. © Fitness First 2015 Entwicklung Fitness First Seite 4 16 30 41 60 75 83 91 99 106 109 101 102 91 86 88 86 84 31 68 97 123 173 198 236 256 274 286 267 269 256 268 266 265 264 0 50 100 150 200 250 300 350 0 20 40 60 80 100 120 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 AnzahlMitglieder(intausend) AnzahlClubs Clubs Mitglieder Excessive Expansion Club and membership restructuring Stabilisierung des Business > 5-Jahres Plan 2016 – 2020 > 5 Schließung bei Ablauf MV > 11 mögliche Schließung / Verkäufe > 3 – 5 Relocations > 3 Clubzusammenlegungen > 10 Neueröffnung
  5. 5. © Fitness First 2015 MARKTSEGMENTIERUNG Seite 5 Größe des Fitness Marktes (2011-2013, in Euro) Größe des Fitness Marktes (2011-2013, in %) 8,0% 9,0% 10,2% 17,0% 15,0% 15,2% 49,0% 48,0% 46,2% 21,0% 22,0% 22,2% 5,0% 6,0% 6,2% 0% 20% 40% 60% 80% 100% 2011 2012 2013 %vonderGesamtmarktgröße Budget Lower mid-market Upper mid-market 0,3 0,4 0,5 0,7 0,6 0,7 2,0 2,0 2,1 0,8 0,9 1,00,2 0,2 0,3 4,0 4,1 4.4 (1) 0 1 2 3 4 5 2011 2012 2013 EuroinMilliarden Lower mid-market Upper mid-market Micro clubs CAGR: 5.1% 22.6% 7.1% 2.0% (1.0)% 18.7% CAGR Source: Deloitte analysis
  6. 6. © Fitness First 2015 ONLINE-GYM NEW MOOVE Die perfekte Kombination von Offline- und Online-Training > Online-Fitness-Studio NewMoove Fitness First das erste Unternehmen der Branche, das die digitale mit der physischen Welt verbindet. Auch in Sachen Ernährungsberatung ergänzen sich die Offline- und Online > Das Konzept Jeder, der einen Internetzugang hat, kann sich online registrieren, per App oder Computer Training ist somit überall möglich, im Club, zu Hause oder im Hotel > 100.000 Mitglieder Seite 6
  7. 7. © Fitness First 2015 Anforderung eines Fitness Clubs
  8. 8. © Fitness First 2015 ANFORDERUNGEN FITNESS FIRST MAKROLAGE > Städte mit hoher Kaufkraft > Einwohnerzahl ab 150.000 > Deutsche Metropolen • Berlin • Hamburg • Düsseldorf • Köln • Frankfurt • Stuttgart • München Seite 8
  9. 9. © Fitness First 2015 ANFORDERUNGEN FITNESS FIRST MIKROLAGE > Beste Großstadtlage (Zentrum oder Zufahrtsstraßen) > Gute ÖPNV-Anbindung oder sehr gute Erreichbarkeit mit dem Auto > Ausreichend Parkplätze > Möglichkeit des Park Sharing > Minimum zehn Fahrradständer (Bügel) Seite 9
  10. 10. © Fitness First 2015 ANFORDERUNGEN FITNESS FIRST FLÄCHENEIGENSCHAFTEN > je nach Größe und Clubkategorie ein bis drei Gymnastiksäle (z. B. Aerobic, Indoor Cycling) > bis zu 1.000m² großen Raum mit Fitnessgeräten für individuelles Training > großzügige Umkleideräume mit Garderobenschränken > einen Wellnessbereich mit Saunen, Dampfbädern, Ruheraum, Frischluftbereich und Solarien > Kinderbetreuung > Fitnessbar, die zugleich auch der Empfangsbereich ist. Seite 10
  11. 11. © Fitness First 2015 ANFORDERUNGEN FITNESS FIRST > 1.500m² bis 3.000m² auf maximal 3 Etagen > Internes Treppenhaus zwischen den Etagen > Bis 40% der Fläche kann ohne Tageslicht auskommen > Repräsentativer eigener Eingangsbereich, barrierefrei > Werbliche Außendarstellung an der Fassade möglich > Lichte Höhe: unausgebaut mind. 3,50m, nach Ausbau mind. 3,10m > Schallemission: Kursbereich ca. 90 dB/A, Trainingsbereich ca. 60 dB/A Seite 11
  12. 12. © Fitness First 2015 ANFORDERUNGEN FITNESS FIRST BAULICHE ANFORDERUNGEN > Bauliche Hülle bereit und vorbereitet für mieterseitigen Ausbau > Abgehängte MF-Decke, Lüftungskanäle innerhalb der Decke > Außenliegender Sonnen-/Blendschutz, elektronisch steuerbar > Leistungsfähige Lüftungsanlage > Bereitstellung Frischluftmenge von ca. 28cbm/h/pm > Hohlraumboden im Cardiobereich Seite 12
  13. 13. © Fitness First 2015 ANFORDERUNGEN FITNESS FIRST > Deckentraglast 5,0 kN/m² > Schwimmbad, Tiefe max. 1,35m, Bodentraglast 15,0 kN/m² > Trinkwasseranschluss > Möglichkeit, ein Segmentschwimmbecken (GFK oder PP) zu erbauen; genaue Abmessungen und Geometrie nach Planung Fitness First > Jeder Ausbaustandard zwischen veredeltem Rohbau (warm und trocken) und schlüsselfertig ausgebaut ist denkbar > Wärmeschutz gemäß DIN 4108 Seite 13
  14. 14. © Fitness First 2015 Fitness First Bayern
  15. 15. © Fitness First 2015 Fitness First in Bayern Seite 15 Fitness First Clubs München Pasing (Women) Bodenseestr. 29 München Laim (Platinum) Landsberger Str. 374 München Schwabing (Platinum) Feilitzstr. 6 München Am Marienplatz (Black Label) Kaufingerstr. 17 München Giesing (Women) Chiemgaustr. 109 München Haidhausen (Platinum) Einsteinstr. 130 Regensburg Pfaffenburg (Platinum) Europakanal 32 Regensburg Bahnhofstr. (Lifestyle) Bahnhofstr. 16 Nürnberg Innenstadt (Lifestyle) Ludwigsplatz 25-27
  16. 16. © Fitness First 2015 KOMPLEMENTÄRE NUTZUNG ZUM HANDEL KOMPLEMENTÄRE NUTZUNG > München Das Einstein • 36.000 qm gesamt • Andere Mieter, z.B. Edeka dm Media Markt > Fitness First • 3.680 qm Seite 16
  17. 17. © Fitness First 2015 Impressionen anderer Fitness First Clubs Seite 17 Club- ausstattung CALIBRI 16 PT CALIBRI 16 PT
  18. 18. © Fitness First 2015 IMPRESSIONEN Seite 18 Außen- darstellung CALIBRI 16 PT CALIBRI 16 PT CALIBRI 16 PT
  19. 19. © Fitness First 2015 Abgesagte Objekte > München Elisenhof • Stützen im Pool • Fläche zu groß > München Bahnhofsplatz • Kein Pool • Fläche zu verwinkelt > München Putzbrunnen • Keine ausreichende Deckentraglast im Poolbereich • Keine Einigung mit Eigentümer Seite 19
  20. 20. © Fitness First 2015 DANKESCHÖN

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