Marketing For The Shy Type

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You can make the world’s-best new fangled widgets, but if no one sees them, you won't get the recognition. Marketing is just as important to the success of a business as the work produced.

Find out how some of the most well known studios and startups have gained their notoriety. Hint: it's not just about the work! This presentation will focus on various techniques – for everyone from freelancer to full-timer to founder – to market work, promote skills, and attract the most desirable clients. We will also discuss the role of awards in the art of promotion, and highlight some ways to make yourself look awesomesauce in the eyes of your clients.

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Marketing For The Shy Type

  1. 1. Marketing for the Shy Type Presented By Daniel Schutzsmith @schutzsmith
  2. 2. Hello.
  3. 3. Who Am I?
  4. 4. www.graphicdefine.org
  5. 5. School of VISUAL ARTS
  6. 6. Who Are You?
  7. 7. Freelancer?
  8. 8. Studio Owner?
  9. 9. Manager?
  10. 10. Student or Teacher?
  11. 11. Marketing Basics
  12. 12. What Is Marketing Really?
  13. 13. Marketing helps us get our brand in front of our target audience, even when we’re not actively trying to do so.
  14. 14. Why Use Marketing?
  15. 15. • Attract clients & talent.
  16. 16. • Attract clients & talent. • Get projects that fit.
  17. 17. • Attract clients & talent. • Get projects that fit. • Make sales easier.
  18. 18. • Attract clients & talent. • Get projects that fit. • Make sales easier. • Increase morale.
  19. 19. Why Does Marketing Suck?
  20. 20. • It scares us.
  21. 21. • It scares us. • It seems hard.
  22. 22. • It scares us. • It seems hard. • It might not...
  23. 23. • It scares us. • It seems hard. • It might not... • We don’t know where to start.
  24. 24. Introducing Your Savior: A Plan!
  25. 25. Plan + Practice = AWESOMENESS
  26. 26. 1) Define Your Audience.
  27. 27. Where Are They?
  28. 28. Habits & Interests?
  29. 29. Build Ambassadors http://www.flickr.com/photos/chumpboy/
  30. 30. Write down an outline for your ideal audience. (industries, interests, demographics, etc.)
  31. 31. 2) Define Your Goals.
  32. 32. What Does Success Look Like?
  33. 33. Dates?
  34. 34. Write down a few primary & secondary goals. (financial, technical, personal, etc.)
  35. 35. 3) Establish a Commitment of time and $.
  36. 36. Its Gonna Take MONEY
  37. 37. Its Gonna Take TIME
  38. 38. Write down how much time & money you’ll commit.
  39. 39. 4) Brainstorm and Outline Content.
  40. 40. How Are You Unique?
  41. 41. What’s Your Competition Missing?
  42. 42. What’s The Tone?
  43. 43. What are their expectations?
  44. 44. How will content be created?
  45. 45. What channels will you use? (blog, give aways, press releases, newsletter, swagg, etc.)
  46. 46. Wear Your Work Everywhere
  47. 47. Write
  48. 48. Blog
  49. 49. Build Something. Anything!!!
  50. 50. Use Social Media
  51. 51. Make A Lab
  52. 52. Email Signature
  53. 53. Share What You’re Working On (Before Its Done!)
  54. 54. Give Away Your Work
  55. 55. Leave Behinds
  56. 56. Use the Environment
  57. 57. Make Friends w/ Journalists
  58. 58. Show the Personalities
  59. 59. 5) Execute the Content and Converse.
  60. 60. How will you execute?
  61. 61. What tools will you use?
  62. 62. 6) Assess and measure results.
  63. 63. Most Importantly... HAVE FUN!
  64. 64. Presentation Slides & Worksheets: Slides philme.in/hpx http://fitc.schutzsmith.com
  65. 65. Thanks! Daniel Schutzsmith daniel@markandphil.com @schutzsmith http://markandphil.com @markandphil 855-MARKPHIL

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