Selling the
Triple Bottom Line
with Social Media

       Daniel Schutzmith
We are built on the
triple bottom line
People           Planet



         Profit
What is
Social Media?
a way of using the
Internet to instantly
collaborate, share
information, or have a
conversation ideas or
causes we care
Who Uses
Social Media?
Brand managers can
now use social media
as an integral part of
marketing campaigns.
Product developers
use social media for
consumer intelligence.
Customer service
uses social media to
decrease call volume
and increase customer
satisfaction.
Human resources uses
social media to convey
what working at the
company is all about.
R & D use social media
to gather customer
opinions, trends, and
watch how competitors
are perceived.
And.....
You!
Worksheet:
 Building an
Online Persona
Use a Hub &
Spoke Model
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Be Bold
http://www.flickr.com/photos/chumpboy/
Be Serious
About Not
Being Too
 Serious
http://www.flickr.com/photos/chumpboy/
Support Other
  Initiatives
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Get on
Facebook
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Get on Green
 Networks
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Leverage
Biz Contacts
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Pictures
Mean More
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Make it Fun!
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Have a
Conversation
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Most Importantly...
 HAVE FUN!
Questions, Comments,
Love?

daniel@core-industries.com
Selling the Triple Bottom Line Through Social Media
Selling the Triple Bottom Line Through Social Media
Selling the Triple Bottom Line Through Social Media
Selling the Triple Bottom Line Through Social Media
Selling the Triple Bottom Line Through Social Media
Selling the Triple Bottom Line Through Social Media
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Selling the Triple Bottom Line Through Social Media

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Organizations and companies that follow the mantra of the triple bottom line often do so with intense passion and enthusiasm to share what they stand for with their consumers and the community at large. But the catch 22 is that we can sometimes sound too stark and pompous. We’ll take a look at how some organizations and companies are sticking by their beliefs and gaining wide spread support through social media. This is not a buzzword session, rather, this is a practical session to learn how social media and a good message can make your cause marketing efforts successful.

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  • - Excited to be here


    - thank you to the HOW staff for putting on this awesome


    - intention is to convince you to routinely take an active role in working on your business
  • - teach to share what I have learned


    - flash, web design, dreamweaver, view of the studio


    - business of studio


    - handouts
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - first thing is to put a process in place
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • - talked with several designers, studio owners, and my own clients


    - same five things always seem to come up
  • Selling the Triple Bottom Line Through Social Media

    1. 1. Selling the Triple Bottom Line with Social Media Daniel Schutzmith
    2. 2. We are built on the triple bottom line
    3. 3. People Planet Profit
    4. 4. What is Social Media?
    5. 5. a way of using the Internet to instantly collaborate, share information, or have a conversation ideas or causes we care
    6. 6. Who Uses Social Media?
    7. 7. Brand managers can now use social media as an integral part of marketing campaigns.
    8. 8. Product developers use social media for consumer intelligence.
    9. 9. Customer service uses social media to decrease call volume and increase customer satisfaction.
    10. 10. Human resources uses social media to convey what working at the company is all about.
    11. 11. R & D use social media to gather customer opinions, trends, and watch how competitors are perceived.
    12. 12. And.....
    13. 13. You!
    14. 14. Worksheet: Building an Online Persona
    15. 15. Use a Hub & Spoke Model
    16. 16. http://www.flickr.com/photos/chumpboy/
    17. 17. http://www.flickr.com/photos/chumpboy/
    18. 18. Be Bold
    19. 19. http://www.flickr.com/photos/chumpboy/
    20. 20. Be Serious About Not Being Too Serious
    21. 21. http://www.flickr.com/photos/chumpboy/
    22. 22. Support Other Initiatives
    23. 23. http://www.flickr.com/photos/chumpboy/
    24. 24. http://www.flickr.com/photos/chumpboy/
    25. 25. Get on Facebook
    26. 26. http://www.flickr.com/photos/chumpboy/
    27. 27. http://www.flickr.com/photos/chumpboy/
    28. 28. Get on Green Networks
    29. 29. http://www.flickr.com/photos/chumpboy/
    30. 30. http://www.flickr.com/photos/chumpboy/
    31. 31. Leverage Biz Contacts
    32. 32. http://www.flickr.com/photos/chumpboy/
    33. 33. http://www.flickr.com/photos/chumpboy/
    34. 34. Pictures Mean More
    35. 35. http://www.flickr.com/photos/chumpboy/
    36. 36. http://www.flickr.com/photos/chumpboy/
    37. 37. http://www.flickr.com/photos/chumpboy/
    38. 38. http://www.flickr.com/photos/chumpboy/
    39. 39. http://www.flickr.com/photos/chumpboy/
    40. 40. http://www.flickr.com/photos/chumpboy/
    41. 41. http://www.flickr.com/photos/chumpboy/
    42. 42. http://www.flickr.com/photos/chumpboy/
    43. 43. Make it Fun!
    44. 44. http://www.flickr.com/photos/chumpboy/
    45. 45. http://www.flickr.com/photos/chumpboy/
    46. 46. http://www.flickr.com/photos/chumpboy/
    47. 47. Have a Conversation
    48. 48. http://www.flickr.com/photos/chumpboy/
    49. 49. http://www.flickr.com/photos/chumpboy/
    50. 50. http://www.flickr.com/photos/chumpboy/
    51. 51. http://www.flickr.com/photos/chumpboy/
    52. 52. http://www.flickr.com/photos/chumpboy/
    53. 53. Most Importantly... HAVE FUN!
    54. 54. Questions, Comments, Love? daniel@core-industries.com

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