Marketing Your
Skillz

daniel schutzsmith
@schutzsmith on twitter
Presentation Slides
& Worksheets:

http://fitc.graphicdefine.org
Who Are
 You?
Freelancer?
Work in
a Studio?
Studio
Owner?
Student?
Other Design
Professional?
Why Marketing?
• attract
       the clients
& talent you want
• attractthe clients
  & talent you want
• shape your image
• attractthe clients
  & talent you want
• shape your image
• create a following
  of ambassadors
Where Do
We Start?
• define   your mantra
• define   your mantra
• know what your
 real product is
• define   your mantra
• know  what your
  real product is
• target clients
• define   your mantra
• know  what your
  real product is
• target clients
• make a plan
Define Your
 Mantra
A short, descriptive
sentence that sums up
what your company is
all about.
“Can your secretary tell you
what it is? If so, then you’re
onto something meaningful
and memorable. If not, then
it sucks...
“Don’t be evil”
- Google
“Peace of mind”
- Federal Express
“Authentic Athletic
Performance”
- Nike
WORKSHEET:
Define Your
  Mantra
What’s Your
Real Product?
Hint: It is not
 your skills!
It is: The thought
response that you
give clients.
Humor
Peace of Mind
Attention
to Detail
Target Clients
Define who your
clients are first,
    and then
   go get’em.
• list
    the industries
 you like
• list
    the industries
 you like
• define   ideal traits
• list
    the industries
 you like
• defineideal traits
• make a targeted
  list
WORKSHEET:
Client Wish List
Make a Plan
WORKSHEET:
Marketing Plan
1) What is your
objective for this plan?
Be specific and use
dates.
2) Who is your target
audience? What
industries are they in?
Clie
                 Wis nt
2) Who is your target
                    hlis
                         t
audience? What
indu...
3) What is the
message you want to
convey to this market
about how you can
help them?
Ma
                    ntr
                 Pro a &
3) What is the      duc
                        t
message you want to
...
4) Which marketing
tools will you use?
What are clients
reading and watching;
where are they going?
5) I can spend ____________
per week and $___________
per month.
6) Make an action
plan of steps over a
period of time. Put it
on your calendar!
Marketing Tools
Leave Behinds
Blog
Give Away
Your Secrets
Blog
Build a
Web App
Give Away
Your Work
Start a
Conversation
Make Friends
With Journalists
Write an
Article
Help a
Reporter Out
Use Press
Releases
Use Social
Networking
Implementing the Personality




         Social
        Network
        Profiles
Implementing the Personality




         Social
        Network
        Profiles
Show the
Personalities
Email
Start an
 E-zine
Implementing the Personality




           E-zine
Track the
Conversation
Implementing the Personality




     Comments
Tips for
Success
Focus on the
 Message
Encourage
Participation
Provide Useful
   Content
Remove the
  Bullshit
No Sales Speak
Stay Consistent
Listen to
Feedback
Be Humble
Have Fun
Presentation Slides
& Worksheets:

http://fitc.graphicdefine.org
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
Marketing Your Skillz: Self Promotion for the Shy, Creative Type
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Marketing Your Skillz: Self Promotion for the Shy, Creative Type

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You can make the most amazing designs in the world but if no one knows what you did, then you won't get recognition for it. It is a fact that marketing is just as important to the success of a creative business as the work that is produced. Find out how some of the most well known interactive shops have become as well known as they are (hint, it's not just about the work!). This session will focus on the various techniques we can all use (from studio to freelancer) to market our work, promote our skills, and attract the kinds of clients we want. We will also discuss the role that awards and contests play in the art of promotion, as well as some ways to make yourself a guru in the eyes of your clients.

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Marketing Your Skillz: Self Promotion for the Shy, Creative Type

  1. 1. Marketing Your Skillz daniel schutzsmith @schutzsmith on twitter
  2. 2. Presentation Slides & Worksheets: http://fitc.graphicdefine.org
  3. 3. Who Are You?
  4. 4. Freelancer?
  5. 5. Work in a Studio?
  6. 6. Studio Owner?
  7. 7. Student?
  8. 8. Other Design Professional?
  9. 9. Why Marketing?
  10. 10. • attract the clients & talent you want
  11. 11. • attractthe clients & talent you want • shape your image
  12. 12. • attractthe clients & talent you want • shape your image • create a following of ambassadors
  13. 13. Where Do We Start?
  14. 14. • define your mantra
  15. 15. • define your mantra • know what your real product is
  16. 16. • define your mantra • know what your real product is • target clients
  17. 17. • define your mantra • know what your real product is • target clients • make a plan
  18. 18. Define Your Mantra
  19. 19. A short, descriptive sentence that sums up what your company is all about.
  20. 20. “Can your secretary tell you what it is? If so, then you’re onto something meaningful and memorable. If not, then it sucks!” - Guy Kawasaki
  21. 21. “Don’t be evil” - Google
  22. 22. “Peace of mind” - Federal Express
  23. 23. “Authentic Athletic Performance” - Nike
  24. 24. WORKSHEET: Define Your Mantra
  25. 25. What’s Your Real Product?
  26. 26. Hint: It is not your skills!
  27. 27. It is: The thought response that you give clients.
  28. 28. Humor
  29. 29. Peace of Mind
  30. 30. Attention to Detail
  31. 31. Target Clients
  32. 32. Define who your clients are first, and then go get’em.
  33. 33. • list the industries you like
  34. 34. • list the industries you like • define ideal traits
  35. 35. • list the industries you like • defineideal traits • make a targeted list
  36. 36. WORKSHEET: Client Wish List
  37. 37. Make a Plan
  38. 38. WORKSHEET: Marketing Plan
  39. 39. 1) What is your objective for this plan? Be specific and use dates.
  40. 40. 2) Who is your target audience? What industries are they in?
  41. 41. Clie Wis nt 2) Who is your target hlis t audience? What industries are they in?
  42. 42. 3) What is the message you want to convey to this market about how you can help them?
  43. 43. Ma ntr Pro a & 3) What is the duc t message you want to convey to this market about how you can help them?
  44. 44. 4) Which marketing tools will you use? What are clients reading and watching; where are they going?
  45. 45. 5) I can spend ____________ per week and $___________ per month.
  46. 46. 6) Make an action plan of steps over a period of time. Put it on your calendar!
  47. 47. Marketing Tools
  48. 48. Leave Behinds
  49. 49. Blog
  50. 50. Give Away Your Secrets
  51. 51. Blog
  52. 52. Build a Web App
  53. 53. Give Away Your Work
  54. 54. Start a Conversation
  55. 55. Make Friends With Journalists
  56. 56. Write an Article
  57. 57. Help a Reporter Out
  58. 58. Use Press Releases
  59. 59. Use Social Networking
  60. 60. Implementing the Personality Social Network Profiles
  61. 61. Implementing the Personality Social Network Profiles
  62. 62. Show the Personalities
  63. 63. Email
  64. 64. Start an E-zine
  65. 65. Implementing the Personality E-zine
  66. 66. Track the Conversation
  67. 67. Implementing the Personality Comments
  68. 68. Tips for Success
  69. 69. Focus on the Message
  70. 70. Encourage Participation
  71. 71. Provide Useful Content
  72. 72. Remove the Bullshit
  73. 73. No Sales Speak
  74. 74. Stay Consistent
  75. 75. Listen to Feedback
  76. 76. Be Humble
  77. 77. Have Fun
  78. 78. Presentation Slides & Worksheets: http://fitc.graphicdefine.org

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