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Social Media Workshop anlässlich der IBM Business Connect, Zürich vom 31. Oktober 2013

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Social Media Workshop mit @hurlifab @f_wolfensberger @thomaSchulz am #IBMBCCH in Zürich vom 31. Oktober 2013

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Workshop anlässlich der IBM Business Connect, Zürich vom 31. Oktober 2013

  1. 1. Social Media Workshop Thomas Schulz, Account Executive & Digital Marketing CH Fabian Hürlimann, Digital Marketing Specialist Felix Wolfensberger, Sales Zürich, 31. Oktober 2013 anlässlich der #IBMBCCH © 2013 IBM Corporation
  2. 2. WELCHE PLATTFORMEN SOLL ICH NUTZEN? 2
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  12. 12. Tweets = meine Nachrichten, die bei meinen Follower an der Twitter-wall erscheinen Folgt = Accounts / Personen, denen ich folge à erhalte deren Tweets an meine Twitter-wall Follower = Accounts / Personen, die mir folgen à erhalten meine Tweets an deren Twitter-wall 12
  13. 13. Hashtag: #ibmbcch 13
  14. 14. Listen: Swiss IBMers 14
  15. 15. Facebook bei der FRITZ & MACZIOL Group 15
  16. 16. Facebook bei der FRITZ & MACZIOL Group 16
  17. 17. WAS SIND MÖGLICHE AKTIVITÄTEN? 17
  18. 18. Capturing Markets Social Selling („Cloud, BAO & Smarter Computing“ Summit) Relationship Making Markets Image (Camp „Smarter Commerce“) Awareness Social Business Enablement Social Media Insight 18 Social Media Branding Social Media Community Corporate Character (Base Camp)
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  23. 23. IBM Social Business in der Praxis Social Components Subject Matter Expert / Forward Thinker Social Media Aggregator 23
  24. 24. WIE MESSE ICH MEINEN ERFOLG? 24
  25. 25. 25
  26. 26. 26
  27. 27. mySocialytics - FRITZ & MACZIOL Hören Analysieren Präsentieren Zusammenarbeiten Anpassen Messen •  •  •  •  •  •  •  •  •  •  •  •  Was wird über Sie und Ihre Produkte/Leistungen gesprochen? Wo kommuniziert ihre Zielgruppe untereinander? Wie werden Sie und Ihre Produkte/Leistungen wahrgenommen? Wie stehen Sie im Vergleich zu Ihren Mitbewerbern? Wie erreichen Sie Ihre Zielgruppe ohne enorme Kosten? Wo sollten Sie sich und Ihre Produkte/Leistungen präsentieren? Was könnte die Attraktivität Ihrer Produkte/Leistungen steigern? Wie können Sie sich vom Wettbewerb abheben? Wie verlängern Sie ihren Product-Life-Circle nachhaltig? Wie vermeiden Sie mögliche „Negativschlagzeilen“? Wie kommen Ihre Marketingkampagnen an? Wie können Sie Ihren Return-of-Investment kontrollieren? Der Weg von unstrukturierten zu strukturierten Daten >> >> Datenaufbereitung Datensammlung (Crawler - Boardreader) (Social Media Analyse) 27 Datenanalyse (Business Analytics)
  28. 28. mySocialytics – Tool Überblick Sentimenterkennung: Share of Voice •  Verstehen welche Produkteigenschaften negativ betrachtet werden? •  Wie sieht der Vergleiche zwischen meine Produkte und Marken aus? •  Über was wir häufig gesprochen? •  Verstehen welche Quellen über mein Unternehmen schreiben? •  Aus welchem Land kommen die Kommentare? •  Über welche Kanäle wir kommuniziert? Evolving Topics •  Was habe ich im Zusammenhang mit meinem Unternehmen nicht bedacht bzw. definiert? Trend & Konkurrenz Analyse •  Wie stehen meine Produkte und Marken im Vergleich zur Konkurrenz da? •  Was für Social Media Kanäle nutzt die Konkurrenz? 28
  29. 29. mySocialytics - Zusammenfassung Wer? Was? Wo? Wann? Wieso? Was als nächstes? 1.  Meinungsbilder und wichtige Plattformen identifizieren 2.  Im direkten Dialog mit seinen Kunden stehen 3.  Kommunikationsprobleme bzw. Produktfehler finden 4.  Trends erkennen und wahrnehmen 5.  Werbekampagnen beobachten und modifizieren 6.  Konkurrenz beobachten 7.  Internes Social-Media Know-how aufbauen 8.  Innovationen und Ideen durch Kundenexperten gewinnen 9.  Effektive Vertriebs- und Marketingunterstützung 10.  Kostenersparnis (Zeit / Reaktion / Nutzen) … um damit Wettbewerbsvorteile realisieren zu können!!! 29
  30. 30. Social Media Boot Camp für Business Partner IBM Social Media Boot Camp für Business Partner in IBM PartnerWorld Required: PartnerWorld Login Modularer Aufbau Ablauf / Tempo selbst bestimmbar bit.ly/bpBootcamp 30
  31. 31. WER KANN MIR DABEI HELFEN? 31
  32. 32. Ihre Ansprechpartner Fabian Hürlimann Midmarktet Digital Marketing & Social Media Specialist Twitter: @hurlifab Xing: https://www.xing.com/profiles/Fabian_Huerlimann Mobile: +41 79 126 48 59 Felix Wolfensberger Sales (FRITZ & MACZIOL) Twitter: @f_wolfensberger Xing: https://www.xing.com/profiles/Felix_Wolfensberger Mail: f.wolfensberger@foumgroup.ch Mobile: +41 79 963 78 65 Thomas Schulz Account Executive & Digital Marketing Leader Schweiz (FRITZ & MACZIOL) Twitter: @thomaSchulz Xing: https://www.xing.com/profiles/Thomas_Schulz319 Mail: tschulz@foumgroup.ch Mobile: +41 79 227 28 25 32
  33. 33. Thank You! © 2013 IBM Corporation

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