Advresearchflickr

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Advresearchflickr

  1. 2. Background Info <ul><li>Image & video sharing and hosting site </li></ul><ul><li>Online community (blogging) </li></ul><ul><li>Created in 2004 and bought out in 2005 by Yahoo! for $35 million </li></ul><ul><li>As of September 2010 claim to be hosting more than 5 billion images </li></ul>
  2. 3. Features <ul><li>Upload pictures to share with anyone </li></ul><ul><li>Can upload pictures via email so from virtually anywhere </li></ul><ul><li>Tagging feature makes it easy to search for photos by group </li></ul><ul><li>Maps allowing users to see exactly when and where the picture was taken and with what camera </li></ul>
  3. 4. <ul><li>2 types of accounts available </li></ul><ul><ul><li>Free- limited upload capabilities </li></ul></ul><ul><ul><li>Pro- $25 per year, unlimited uploads, ad-free browsing, ability to check statistics of their pictures </li></ul></ul>
  4. 5. <ul><li>Users are able to make their photos available for purchase </li></ul><ul><li>Many famous museums use it to get their pictures out to the public </li></ul><ul><li>The White House official photographer began using flickr in May 2009 to release White House photos---> keeps us in the loop about what is going on (can see Obama playing basketball) </li></ul>
  5. 6. demographics <ul><li>Popular with Mac and Linux users since many photo-sharing sites require windows </li></ul><ul><li>22 million users every month </li></ul><ul><li>54% users are men 46% users are female </li></ul><ul><li>ages 18-34 make up 39% of users </li></ul><ul><li>ages 35-49 make up 31% of users </li></ul>
  6. 7. privacy:benefits <ul><li>3 options for users </li></ul><ul><ul><li>Public: Users can make their pictures viewable to everyone </li></ul></ul><ul><ul><li>Semi-private: Users can make a list of people they want to be able to view their pictures or can send them straight to them if they don’t have a flickr account </li></ul></ul><ul><ul><li>Private: Users are able to make their pictures completely off limits to anyone besides them </li></ul></ul>
  7. 8. Benefits cntd. <ul><li>Users are able to delete photos whenever they please </li></ul><ul><li>When people upload pictures they are asked to determine how “safe” they are to make sure other users aren’t offended </li></ul><ul><li>Attribution license- 3rd parties can use users photos without paying them but they must credit them for the picture </li></ul>
  8. 9. privacy issues <ul><li>Ads that are placed on the side of the pages you are viewing are directly related to your registration information and or the page you are viewing </li></ul><ul><li>Flickr makes predictions about what you might like based on other sites you visit, stating they look at what other sites you visit </li></ul><ul><ul><li>You are able to opt out of interest based ads as long as you allow Yahoo! cookies to stay on your computer </li></ul></ul>
  9. 10. Privacy issues cntd. <ul><li>Flickr users have to abide by the terms and service conditions of Yahoo! which is located on Yahoo!s site not flickr </li></ul><ul><li>Yahoo!s privacy </li></ul><ul><ul><li>Collect information using IP address and through a Yahoo! cookie that downloads itself to your computer </li></ul></ul><ul><ul><li>Let advertisers they are in business with download cookies on to your computer </li></ul></ul><ul><ul><li>They get info from other business associates about you so they can: </li></ul></ul><ul><ul><ul><li>provide you with ads </li></ul></ul></ul><ul><ul><ul><li>contact you </li></ul></ul></ul><ul><ul><ul><li>conduct research on you </li></ul></ul></ul>
  10. 11. Yahoo! privacy cntd. <ul><li>They provide your information “anonymously” to internal and external clients (wonder how you get all that spam email) </li></ul><ul><li>All of this was provided on the Yahoo! website but nobody bothers to travel from flickr to Yahoo! to read it over they just “Accept” during registration </li></ul>
  11. 12. Benefits for business <ul><li>Flickr allows businesses to get their name and pictures of their business out there </li></ul><ul><li>New York Public Library posted on flickr commons section and within one day they had 53,220 image views, 123 comments and 1,112 marked as peoples favorite </li></ul><ul><li>63% of businesses said the reason they post on flickr is to advertise and provide a link to their businesses website </li></ul>

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