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2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
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【人間中心イノベーション概論】4限目:創出 アイデア発想の発散・収束・表現方法 先生:【人間中心イノベーション概論】4限目:創出 アイデア発想の発散・収束・表現方法

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【人間中心イノベーション概論】4限目:創出 アイデア発想の発散・収束・表現方法 先生:【人間中心イノベーション概論】4限目:創出 アイデア発想の発散・収束・表現方法

  1. 1. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 1 1©  UT  i.school,  All  rights  reserved  
  2. 2. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 2 イノベーションの学校、東京大学i.school
  3. 3. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 3 連続授業の流れ 講義(全5回) ワークショップ(全3回) ① 4/16【イノベーション創出にお ける基礎と方法論】 ② 4/23【理解①:インタビュー・ フィールド観察の目的と方法】 ③ 4/30【理解②:技術・事例調査 の目的と方法】 ④ 5/7 【創出:アイデア発想の発 散・収束・表現方法】 ⑤ 5/14【実現:コンセプトのデザ イン方法とユーザー調査】 ⑥  6/3 【ワークショップ①未来の暮 らしの中のロボットに学ぶ】 ⑦  6/10【ワークショップ②インドの サービスに学ぶ】 ⑧  6/17【ワークショップ③ キャンパ スライフのサービスに学ぶ】
  4. 4. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4 連続授業のゴール イノベーション創出プロセスの全体観が分かる コンセプトアイデアが出せるようになる コンセプトアイデアの出し方のプロセスが分かる
  5. 5. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5 今回のゲスト講師 村越 淳(Jun  Murakoshi) i.lab:   Product  Designer     千葉大学大学院デザイン科学専攻修士。   英国王立芸術大学院(RCA)  Design  Products科修士。 千葉大学大学院工学研究科特任研究員、同大学国際 教育センター特任助教を経て現職。 日本、欧州での展示や受賞多数。  
  6. 6. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 66 第4回授業のゴール ▶  「アイデアを出す」プロセスとコツを理解する ▶  明日から、アイデアを出すことのハードルが圧倒的に下がる!
  7. 7. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 77 まずは、 第3回授業の 振り返り
  8. 8. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 88 第3回授業のゴール ▶  技術中心アプローチ調査の目的・対象・手法が分かる ▶  明日から、身の回りのモノ・事例を「アイデアのヒント」に変え てしまう!
  9. 9. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 99 第3回授業後の質問など ▶ 皆さんご質問頂きありがとうございました! ▶ 新さんと横田で全てコメントいたしました!
  10. 10. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 10 1 0©  UT  i.school,  All  rights  reserved  
  11. 11. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 1111 第4回授業のゴール ▶  「アイデアを出す」プロセスとコツを理解する ▶  明日から、アイデアを出すことのハードルが圧倒的に下がる!
  12. 12. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 12 抽象 具体 プロセス 抽象度 ①雑多な事実情報の収集 ③状況の構造的理解 ④事業機会の探索 ②事実情報の グルーピングと抽象化 ⑥アイデア創出 ⑦アイデア選抜 ⑨アイデア精緻化 ・・・・ ・・・・ ・・・・ ⑤事業機会の設定 ⑧アイデアの具体化 0 1 理解 創出 実現
  13. 13. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 1313 いきなりですが、 アイデアを出す時の 自分なりの方法?コツは? 投稿してみてください。
  14. 14. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 14 社会市場 人間技術 アイデア 技術 人 発 案 者 アイデア (製品/サービス/体験) IDEA i.schoolでの 統合したアプローチ
  15. 15. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 1515 ・金属線に電気を流すと光る アイデア創出の本質は、目的と手段の集合で、 既存知識の間に新しい関係性を見いだすこと 手段 (機能、形状、仕組み) 目的 (提供価値、課題) ・暗い場所を明るくする
  16. 16. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 16 アイデア発想する時の頭の使い方の要点 •  有用な情報の持ち込み •  その情報の処理
  17. 17. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 17 ワーキングメモリ (→主に処理機能) 記憶の種類 1.  短期記憶(→貯蔵) 2.  長期記憶(→貯蔵) 3.  そして、情報処理で大切な役割を持つ、作動記憶(=ワーキングメモリ) 長期記憶 短期記憶 保持 再生
  18. 18. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 18 ワーキングメモリの活用 •  既存の知識間に新しい関係性を見いだす情報処理がアイデア創出ならば、 材料としての既存の知識とその取り扱いに着目する必要がある。 •  情報処理のための記憶領域である「ワーキングメモリ」にどんな情報を投 入し、どのようにして繋げる処理を支援するかが肝である。 ワーキングメモリ ①What? ②How?
  19. 19. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 19 ワーキングメモリ 調査は、ワーキングメモリへの情報の材料作り • 情報の種類:①目的の情報、②手段の情報 • アイデア発想する際に、これらの情報に触れたり、整理したり することで、意図した目的の領域や手段の技術に関連したアイ デア創出を誘起する。 手段� (=技術)� 目的� (=人)�
  20. 20. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 20 生 活 の 中 で 、 歩 行 補 助 器 具 は 、 福 祉 器 具 ⇒ お 洒 落 ア イ テ ム 外出をサポートする器具の「多面性」が、 普及を後押し 示唆 「福祉器具」としての印象が強い杖や車いす を歩行サポートに利用することに躊躇したり 難色を示したりする高齢者は多い。そんな中、 巣鴨では「福祉器具」というカテゴリーに一 概には括られない歩行サポート製品が多くみ られ、今後はこうした多面的な製品が初期高 齢者の心を掴んでいく可能性がある。 客観情報 巣鴨商店街では、高齢者が歩行サポート器具 を利用している姿を多く見かけることができ る。その中でも、車いすや杖、カートなどの 明らかに歩行をサポートする福祉器具ではな い、一般用途でも利用可能な製品やデザイン が優れたものが多くみられた。 例えば、左の写真の方は、通常はキャリー バッグとして活用されていそうな製品を杖代 わりに利用していた。 歩いている様子からは、杖をついている高齢 者には見えにくいが、明らかに歩行をサポー トする目的でも持ち歩いている。
  21. 21. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 21 概要� 提供価値(=目的)� 価値を生み出している機能や形状(=手段)� 各種センサーで部屋の状態を 検知し、人の代わりに掃除して くれるロボット「Roomba」� ‣ ルンバは人工知能を搭載したロボット掃除機。部屋の形状、広 さ、汚れ具合などを判断し、人間が操作しなくても勝手に掃除 してくれる。� ‣ 本体に内蔵された、壁センサー、段差センサー、ゴミセンサー、 など数十に及ぶセンサーが部屋の状態を検知して効率よく掃 除してくれる。� ‣ http://www.irobot-jp.com/roomba/technology.html� ‣ 床を勝手にきれいにしてくれる� ‣ ペットを可愛がるような気持ちにしてくれる� ‣ 平面なら四方八方に動き回る� ‣ 空気を吸い込む� ‣ 床の汚れ具合を検知し調整� ‣ 壁や段差などの障害物を検知し調整� ‣ 何かあったら感情的な音を出す� ‣ リモコンで操作可能�
  22. 22. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 22 社会市場 人間技術 アイデア 技術 人 発 案 者 アイデア (製品/サービス/体験) IDEA 活用したい知識の 意図的な掛け合わせ
  23. 23. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 23 発散 収束 個人ワーク グループワーク 創出のプロセスの定石 • 発散と収束 • 個人ワークからのグループワーク
  24. 24. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 24 発散 個人ワーク グループワーク なぜ個人ワークからのグループワークなのか? • 発言力の大小や思考の早さに依らないグループワーク • 自分のアイデアを出し切って、人のアイデアを聞く動機付け • 自分や他者のアイデアの特徴を全体観もって理解可能 (※いきなりグループワークがよいという説もあります) 1 0 m i n 5 0 m i n
  25. 25. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 2525 ・・・ 「高齢者の外出を支援する」 アイデアを個人ワークで、 投稿してみてください! (目的の制約がある場合)
  26. 26. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 26 2 6©  UT  i.school,  All  rights  reserved  
  27. 27. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 27 発散 収束 個人ワーク グループワーク 創出のプロセスの定石 • 発散と収束 • 個人ワークからのグループワーク
  28. 28. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 28 正直言って、個人10分間の思考処理は分からない部分多い • 皆のワーキングメモリ内に、共通する目的と手段の情報を投入 している。 • しかし、その処理の仕方(10minの出来事)についてはかな り個人差に依る。 ワーキングメモリ 手段� (=技術)� 目的� (=人)� IdeaHow?
  29. 29. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 2929 今から、村越と横田の 「個人10分間」をそれぞれ紹介します。 聞きながら、 皆さんと「同じ点」や「違う点」 を投稿してみてください。
  30. 30. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 30 ワーキングメモリ ワーキングメモリ 横田1:非言語で網羅的に検討。発想というより探索。 1.  目的側のカード中から気になるものを選び、そのシーンの周辺で状 況のシミュレーションを網羅的に行う。人の動きや気持ち等を再現。 2.  独自性と本質的で筋のいい目的(=価値、課題)を発見したら、そ れに対する手段(=提供、解決方法)をある程度網羅的に探索する 3.  アイデアが着想したら、すぐ自己評価して、言語化して書き出す時 間(30秒くらい)とるだけの独自性がありそうなら、書く。 ワーキングメモリ 手段� (=技術)� 目的� (=人)� Idea★� ★� ★� ★� ★� ★� ★� ★� ★� ●�●�
  31. 31. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 3131 31 A B C A’ B’ C’ それ それ以外 D E ・ 横田2:思考が詰まった時は、強制的に思考領域をシフト •  アイデア3つくらい出すとマンネリを感じるようになる。 •  それまでのアイデアの共通点を探して、「それ」と置く。4つ目以 降は、「それ以外」で探索していく。 •  例えば、それ=物理的な外出を促すアイデア、それ以外=家にいる のに物理的外出と同じ効果のアイデア、とか。 •  10分間で、アイデア5つくらいがいつもの目標。
  32. 32. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 32 村越1:アイデア発想 → 書く(描く)→ 忘れる •  直感的に気になった目的だけを記憶に固定して、そこに手段やヒン トを掛け合わせる。 •  発散フェーズを独立させるためにも評価はしない。 •  思いついたアイデアは何でも書く(描く)。ワーキングメモリから 除外する(忘れる)ため。 •  考えている間は頭の中に見えているものに集中し、それを書き写す。 ワーキングメモリ 手段� (=技術)� 目的� (=人)� × ^o^ ´  -­‐  ` ^o^ ´  -­‐  `
  33. 33. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 33 村越2:思考が詰まった時は、アイデアを上下左右に動かす •  既出アイデアの本質的な部分を変更してみる。左右にずらすイメー ジ。(屋外→屋内 / 海上→地上)(下左図) •  抽象化して具体化する。一度上げてから下ろすイメージ。立ち位置 を把握しておく必要がある。(傘→緩やかな境界線を作る→生け垣、 石灰の白線)(下右図) A B C D
  34. 34. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 3434 共通したコツは? ▶  ・・・ ▶  ・・・ ▶  ※その場で投稿を抜粋して編集
  35. 35. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 35 3 5©  UT  i.school,  All  rights  reserved  
  36. 36. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 36 表現方法①: A4サイズの紙がおすすめ。 「タイトル」と「ポンチ絵」、「説明文」。 アイデアの起源と氏名の情報も忘れずに!後でトレース出来る ように。 タイトル ポンチ絵 説明文 目的×手段の情報 氏名
  37. 37. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 37 成果物のイメージ: 「タイトル」と「ポンチ絵」、「説明文」。 アイデアの起源の情報も忘れずに!
  38. 38. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 38 3 8©  UT  i.school,  All  rights  reserved  
  39. 39. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 39 発散 収束 個人ワーク グループワーク 創出のプロセスの定石 • 発散と収束 • 個人ワークからのグループワーク
  40. 40. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 40 収束 グループワーク 収束の意味 ①  数を絞る ②  質を洗練させる ※実践的にはこれが何度か繰り返されます ①数を絞る ②洗練させる
  41. 41. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 41 収束①:数を絞る観点とは? A. 新規性: ・これまで見たこと・聞いたことがない手段や方法を用いているか? ・顧客からみて、価値や体験で新しい要素があるか? ・現状では賛否両論が別れる程の切り口の斬新さが含まれているか? B. インパクト: ・想定する市場や売上げは自社基準で充分な大きさと成長性か? ・アイデアによって発生する人々の生活や価値観の質的な変化は、重要 だったり、大きかったりするか? C. 実現可能性: ・想定している社会・市場状況は妥当なものか? ・想定している顧客のイメージや意向、需要を説明する論理は妥当か? ・アイデア実現に向けてリソース(技術・人・資金・知的資産etc.)の調 達・開発の実現性はあるか?
  42. 42. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 42 収束②:質を洗練させる観点とは? •  選抜されたアイデアの特徴の中でも、「枝葉」にとらわれず、まず は「幹」を見つけようと努める。枝葉は後から議論すれば良い。 •  当然ながら、有望な「幹」を見つけるのは容易ではなく、侃々諤々 の議論が必要で、その過程にも意味があったりします。 特徴C 特徴A 特徴B アイデア
  43. 43. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 43 表現方法②: •  A4サイズの上と下で使い分ける •  数を絞るための投票結果や洗練のための「幹」コメントも含 める •  後で一気にスキャンしてデジタルデータに出来る タイトル ポンチ絵 説明文 目的×手段の情報 氏名 ・・・・・・ ・・・ ・・・
  44. 44. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 44 抽象 具体 プロセス 抽象度 ①雑多な事実情報の収集 ③状況の構造的理解 ④事業機会の探索 ②事実情報の グルーピングと抽象化 ⑥アイデア創出 ⑦アイデア選抜 ⑨アイデア精緻化 ・・・・ ・・・・ ・・・・ ⑤事業機会の設定 ⑧アイデアの具体化 0 1 理解 創出 実現
  45. 45. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4545 第4回授業のゴール ▶  「アイデアを出す」プロセスとコツを理解する ▶  明日から、アイデアを出すことのハードルが圧倒的に下がる!
  46. 46. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4646 より学びたい人向けに いくつか名著をご紹介
  47. 47. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4747 アイデア発想法の古典的名著 薄い!1時間で読める! ステップは5つ。 1. 資料の収集 2. 構造的整理を試みる 3. 問題を放置 4. アイデアの着想 5. アイデアの具体化 アイデアのつくり方 (ジェームズ・W・ヤング)
  48. 48. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4848 彫刻科の教授だった著者が教材として集めた植物の写真 ・モノの見方が変わる?かもしれない ・美しいものはすぐそばにある ・発見力、想像力、創造力を鍛えるには・・・ 芸術の原型 (カール・ブロスフェルト)
  49. 49. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4949 Q&A
  50. 50. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 50 5 0©  UT  i.school,  All  rights  reserved  
  51. 51. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 51 抽象 具体 プロセス 抽象度 ①雑多な事実情報の収集 ③状況の構造的理解 ④事業機会の探索 ②事実情報の グルーピングと抽象化 ⑥アイデア創出 ⑦アイデア選抜 ⑨アイデア精緻化 ・・・・ ・・・・ ・・・・ ⑤事業機会の設定 ⑧アイデアの具体化 0 1 理解 創出 実現
  52. 52. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5252 ・・・ アイデアを、 「着地」させる
  53. 53. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5353 ・・・ プロトタイピング
  54. 54. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5454 ユーザ調査
  55. 55. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5555 Thank you!

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