Strategies for Successful Technology Bond Campaigns - Vickie Bigham

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Strategies for Successful Technology Bond Campaigns - Vickie Bigham

  1. 1. Strategies for Successful Technology Bond Campaigns Presented at SchoolDude University 2009 Vicki Smith Bigham President, Bigham Technology Solutions, Inc.
  2. 2. Building Community Awareness and Engagement—This Is Key! <ul><li>Engage key members of the community </li></ul><ul><li>Form committees </li></ul><ul><ul><li>Citizens/community committee </li></ul></ul><ul><ul><li>Commerce committee </li></ul></ul><ul><ul><li>Campus committees </li></ul></ul><ul><ul><li>Committee involving different departments </li></ul></ul><ul><ul><li>Others </li></ul></ul>
  3. 3. Building Community Awareness and Engagement—This Is Key! <ul><li>Consider special interests in the community </li></ul><ul><li>Get a “bell cow” </li></ul><ul><li>Address voter apathy </li></ul><ul><li>Tell more than what the bond is about—share why it is important to the community </li></ul>
  4. 4. Addressing and Overcoming Challenges and Opposition <ul><li>Create videos of technology integration </li></ul><ul><li>Compare how similarly sized school districts are funding technology </li></ul><ul><li>Get the right person to deliver the message </li></ul><ul><li>Let students present </li></ul><ul><li>Quote state regulations, research, etc. </li></ul>
  5. 5. Addressing and Overcoming Challenges and Opposition <ul><li>Take a road show to each campus </li></ul><ul><li>Empower principals—let them know what they can and can’t say </li></ul><ul><li>Take the equity issue head on </li></ul><ul><li>Aggressively market your school district </li></ul><ul><li>Outline fact vs. fiction </li></ul>
  6. 6. Reminder: Don’t stop with the passing of the bond.
  7. 7. Vicki Smith Bigham Bigham Technology Solutions, Inc. 8045-B Antoine #101 Houston, TX 77088 [email_address]

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