Scc codesign-cmc

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Sasha Costanza-Chock's presentation about codesign and civic media at the Knight-MIT Civic Media conference, 2011

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Scc codesign-cmc

  1. 1. Co-designing the Future of Civic Media Sasha Costanza-Chock, PhD @schock Knight-MIT Civic Media Conference / June 23rd, 2011
  2. 2. Some things I do
  3. 3. Some things I do
  4. 4. OverviewI. Theories of Technological Innovation ➔ Diffusion of Innovation ➔ Technology Appropriation ➔ Codesign / Participatory DesignII. Example: VozMobIII. Key codesign concepts
  5. 5. Diffusion of Innovation (Tarde, Rogers)
  6. 6. Technology Appropriation➔ Lead-user innovation (von Hippel)➔ Technology Appropriation Cycle (Bar & Pisani)
  7. 7. Technology Appropriation Cycle1. roll-out 2. appropriate
  8. 8. Technology Appropriation Cycle1. roll-out 2. appropriate 3. re-claim
  9. 9. Technology Appropriation Cycle1. roll-out 2. appropriate 3. re-claim
  10. 10. Technology Appropriation Cycle1. roll-out 2. appropriate 3. re-claim
  11. 11. Example: Mobile Banking1. roll-out 2. appropriate 3. re-claim
  12. 12. Example: Mobile Banking1. roll-out 2. appropriate 3. re-claim
  13. 13. Example: Mobile Banking1. roll-out 2. appropriate 3. re-claim
  14. 14. Example: Mobile Banking1. roll-out 2. appropriate3. re-claim
  15. 15. Responses to user appropriation
  16. 16. Codesign➔ Human Centered Design➔ Appropriate Technology Design➔ Participatory Design
  17. 17. http://bit.ly/hcdtoolkit
  18. 18. VozMobProjecting the voices of immigrant workers by appropriating mobile phones for popular communication
  19. 19. Supporters
  20. 20. Top result: anti-immigrant hate site daylaborers.org“Do you really want this in your neighborhood?”Day Laborer site in Farmingville, Long Island, NY Photograph courtesy of Dave Drew
  21. 21. Who are day laborers?
  22. 22. Problem: Digital Access InequalityComposite Technology Index (Modarres and Pitkin, 2006)
  23. 23. ?
  24. 24. Research: mobile phone survey at day laborer centers
  25. 25. We found:We surveyed day laborers in 5 worker centers➔ About 80% have a cell phone➔ About 1/3 use a pre-paid plan
  26. 26. What do they use their phones for?
  27. 27. What features do they use?
  28. 28. PopularEducation
  29. 29. Participatory Design
  30. 30. Free / Open Source Software+ Creative Commons Content
  31. 31. System Features
  32. 32. Thousands of community stories on VozMob.net “Jacqueline” http://vozmob.net/en/node/777
  33. 33. Key Points
  34. 34. Enabling Conditions
  35. 35. Enabling Conditions➔ Strong connection to communities of practice
  36. 36. Enabling Conditions➔ Strong connection to communities of practice➔ Universal Access to ICTs
  37. 37. Enabling Conditions➔ Strong connection to communities of practice➔ Universal Access to ICTs➔ Diverse project team
  38. 38. Enabling Conditions➔ Strong connection to communities of practice➔ Universal Access to ICTs➔ Diverse project team➔ Open everything: access, standards, source, data, tools
  39. 39. Enabling Conditions (SUDO) SUDO➔ Strong connection to communities of practice➔ Universal Access to ICTs➔ Diverse project team➔ Open everything
  40. 40. Universal Design Goals (APT) ➔ Accesible ➔ Para ➔ Tod@s (Accessible for All)
  41. 41. Codesign Philosophy (GET)➔ Generate (ideas, user stories, prototypes) +➔ Evaluate (everything, ongoing, iterative)➔ Together
  42. 42. Simple! SUDO APT-GET ...
  43. 43. Simple! SUDO APT-GET ...
  44. 44. Not so simple ...
  45. 45. Watch out for➔ Inequalities Technologies (including ICTs) tend to reproduce structural inequalities (gender, class, race/ethnicity, age, geography) (Hargittai)
  46. 46. Watch out for I➔ nequalities➔ Proprietary thinking Closed platforms = bad for innovation, appropriation, diffusion, and codesign
  47. 47. Watch out for I➔ nequalities➔Proprietary thinking➔Restrictions on use Resist the urge to tell the users theyre doing it wrong – learn from them!
  48. 48. Watch out for I➔ nequalities➔Proprietary thinking➔Restrictions on use➔Scale One size doesnt always fit all (despite pressure to scale up)
  49. 49. Watch out for IPRs! I➔ nequalities➔Proprietary thinking➔Restrictions on use➔Scale
  50. 50. Lets Build It Together!@schock | http://schock.cc
  51. 51. PS: Links to communities of practice ➔ Association for Progressive Technology: http://www.apc.org ➔ Indymedia: http://www.indymedia.org ➔ Tactical Tech: http://tacticaltech.org ➔ Netsquared: http://netsquared.org ➔ Mobile Active: http://mobileactive.org ➔ VozMob: http://vozmob.net ➔ IDEO Human Centered Design toolkit http://www.ideo.com/work/human-centered-design-toolkit/ ➔ InnoCentive: http://www.innocentive.com/

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