Final and updated aiesec sydney marketing excellence award july 2011


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Final and updated aiesec sydney marketing excellence award july 2011

  1. 1. AIESEC Sydney <br />Marketing Excellence Award <br />July 2011<br />
  2. 2. AIESEC Sydney Vision<br />AIESEC Sydney strives to develop passion and innovation in the mindset of youth aspiring for global engagement. It endeavours to be the most dynamic, sustainable and well-branded platform for young people to EXCELin the workforce and LEADthe generations<br />
  3. 3. MARKET-ing @ USYD<br />Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. <br />Leo Burnett – Pioneer American Advertising Executive <br />
  4. 4. GEN Y Communications<br />Strategy: To make ourselves available to GEN Y on their communication channels. This helps us position AIESEC better on campus... <br />
  5. 5. Branding on Campus<br />Features on the Careers Ads Website of University of Sydney <br />
  6. 6. Branding on Campus<br />Making the headlines of Business School Newsletter for the CFC stories<br />
  7. 7. Branding on Campus – O-WEEK<br />
  8. 8. Branding on Campus – Info Sessions<br />
  9. 9. Branding on campus<br />
  10. 10. Branding on campus – Materials <br />
  11. 11. Branding on campus – Materials <br />
  12. 12. Branding - Merchandise<br />
  13. 13. Branding - Merchandise<br />
  14. 14. Branding – T-shirts<br />
  15. 15. Internal Branding – Newsletters<br />
  16. 16. National Initiative Alignment<br />Collected 74 ‘Brand Audit’ surveys out of 200.<br />Promote through the mailing list<br />Facebook<br />Flyer<br />Utilize the ‘Wish you are here’ postcards<br />
  17. 17. Looking Ahead <br /><ul><li>More brand appearance on the university publications, clubs and societies’ publications
  18. 18. More merchandise, such as wristband and key ring
  19. 19. Liaison with language, culture, education societies and promote exchange
  20. 20. More lecture bashings and creative campaigns </li></li></ul><li>Finally, our LOVE to Japan!<br />
  21. 21. Achievement in Member Recruitment <br />*At least 1 out of 4 sign ups fills in an application for membership at AIESEC Sydney. Implication: The marketing strategy implemented has been effective so that we have been able to target the right audience. Hence, with a relatively smaller sign up, we still have a relatively higher application conversion rate. <br />
  22. 22. Achievement in Member Recruitment <br />BUT that’s not it... Among these applications are HIGH-QUALITY members <br />
  23. 23. Achievement in EP Recruitment <br />Conversion rate is quite high. Almost 1 out of 4 sign-ups fills out the exchange application form online. <br />And that helps OGX to achieve 25 EP raised on <br />
  24. 24. Achievement in SLAP Recruitment <br />3 TNs Raised and Realised<br />Notes: SLAP conducted 202 surveys. Out of these surveys, 75 people are willing to pay $70 per month to participate in SLAP. With that much number of registration, SLAP is able to finance 3 TNs or accommodate 3 interns to come to Sydney to teach Spanish, French and Japanese to SLAP participants. <br />
  25. 25. Thank you for reading the application...<br />