5 Ways To Raise, Train and Retain A Social Business Army
ﬁve ways to raise, train & retain a social business army joel marans | @schnitzelboy
Every organization is faced withdiminishing social business returns. Scale is the only way you’ll achieve social business breakthroughs.
What we’ll cover today Minimize risk for your organization Maximize impact of your recruitment efforts Mobilize your social business army
The Social Media “So-What”What’s in it for What’s in it for What’s in it for your you? customers? organization? Build a credible, Unprecedented access Customers telling your personal brand. to your people. story in their voice.
RECRUITMENT:Focus on people who already get social versus trying to convert non-believers.
When you have clear social guidelines: Puts your organization in a defensible position Puts trust in employees
Popularity measures (40%) +POPLUENCE™ Inﬂuence measures (60%) x Weighting = Score out of 100
Celebrate wins Words of peers are stronger than anyone else Generate case studies you can share Create a reporting scorecard unique for your biz
CELEBRATION Celebrate small social wins.They get you closer to winning the war.
What we covered (and your action items) Minimize risk for your organization Implement guidelines (ﬁnd me @schnitzelboy for template) Maximize impact of your recruitment efforts Enlist the right people by focusing on believers ﬁrst Mobilize your social business army State your (social) commander’s intent, measure & share successes - including yours!
Practical, tactical ideas for your social business. Connect with me @schnitzelboy