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Airbnb pitch brief
Airbnb pitch brief
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Selling Value



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I recently gave a presentation on selling value. This is it, minus anything that was proprietary.

It was well received by the team and I believe that the images and limited text speak for themselves. If you'd like the speaker points, drop me a line.

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Selling Value

  1. 1. Viva la Difference
  2. 2. $0.50 Salt
  3. 3. $30 Salt
  4. 4. $0.50 Coffee
  5. 5. $5 Coffee
  6. 6. Lifestyle Change
  7. 7. Lifestyle Change
  8. 8. Positive Results
  9. 9. How Much Does It Cost?
  10. 10. What story do they believe?
  11. 11. Are we philosophically aligned?
  12. 12. Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support.
  13. 13. Automotive culture in perfection- this is the philosophy of the Maybach brand. Due to the harmonic interplay of high-tech and craftsmanship, incomparable vehicles of highest perfection are produced in the Maybach-Manufaktur.
  14. 15. How do we know if we are philosophically aligned?
  15. 16. How do you value technology versus outcomes?
  16. 18. Good Selling!

Editor's Notes

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