hello world. introducing your business with social media
hello world.introducing your business with social media
hello amy.Amy SchmittauerPresident, Vlog Boss StudiosSocial relations & video content marketing agencyFounder, SavvySexySocial.comA marketing lifestyle blog discussing best practices for a small businesspresence using digital media@SavvySexySocial
hello you.Why are you here?● you have a great idea● you have a small business● you are your only employee● you "dont get" the internet● you dont want to tweet your lunch● you want to learn
hello truth.photo: WagnerTV/Flickr● there is no get-rich-quick scheme here● social media isnt an answer. its a medium● tips and trick still take time and money● nobody has time. everybody needs to make time
Question:would you invest inyour company?proceed... ONLY if the answer is yes
hello clients.photo: DellPhotos/FlickrWhat is your client acquisition strategy?● who is your client? what do they look like? what arethey interested in? why do they need you?● knowing your client is REQUIRED before engaging amarketing plan● how do you plan to get your brand in front of them?● why is social media the best use of your time tomarket your business?
hello clients.photo: DellPhotos/Flickr60%of my business is generated throughnetworking and referrals40%of my business is generated through trafficfrom VlogBoss.com and SavvySexySocial.com
hello content.Why content marketing?● people want to know stuff● you know stuff● if you tell people what they want to know, theylllisten to you when you tell them what they need toknow.
hello content.But wont they take my ideas and thenleave?● some people will● if so, they are not your client● no one can do your job better than you and try tohandle everything else● when YOUR CLIENT realizes they need help, youretop of mind
hello content.Can you solve 10 problems for your client?come up with 3 blog posts you could write around each problem.Some structure ideas could be:● how-to● case study● checklist● interview● the "secret"30 days of content. Done.
hello video.Why should I create video as a part of mycontent marketing strategy?● visual thinkers consist of 60-65% of the population(wikipedia)● YouTube is the second largest search engine, only toits owner, Google● people dont talk to brands/logos. they talk to people
hello social media.Why social media?● share your content● build a personality and social source for your brand● conversations are happening about you whetheryoure there or not. JOIN IN.
hello facebook.An obvious place to start for most businesses, but why?● are you looking to grow awareness of your brand?● do you want more attention than just friends andfamily?● is anyone looking for your business yet?
hello facebook.Facebook is a hub for the audience thatalready knows and loves you.● its a good place to be, but attracting new people is difficultwithout placing ads (cost money and not very effective)● note: new hashtag feature may change this. watch this new,pivotal change for your benefit● the key to a great fan page is one that appreciates andaccommodates for the people who are advocates of the brand○ # of fans matters to no one but you. your priority should beto please those people supporting you
hello facebook.Keys for success:● do not do business on your personal profile● start a brand page and reserve your URL○ http://facebook.com/username● PICTURES. PICTURES. PICTURES.● 140 characters or less● its not all business all the time○ follow the 80/20 rule -- 80% fun for them, 20% promotionalfor you
hello twitter.Most misunderstood but viral-friendly social platform● people tweet about what they ate for lunch. notbrands.● share useful information in your niche. tips and links.● would you have conversations with your potentialclient if you could go to them?
hello twitter.Keys for success:● use a @handle that is easy and relevant to your brand● brand your account and give tweeters a personality to talk to● 140 characters or less● hashtags are your friend● having a follow-worthy account means sharing something yourcustomer would want to know and/or share■ great headlines get RTs■ pictures and videos are very popular with the right tweet■ dont always link
Thank you.find me at SavvySexySocial.comTwitter:@Schmittastic, @SavvySexySocialFacebook:http://facebook.com/savvysexysocialGoogle Plus:http://plus.ly/schmittasticYouTube:http://youtube.com/savvysexysocialfind VBS at VlogBoss.comTwitter:@VlogBossFacebook:http://facebook.com/vlogbossGoogle Plus:http://plus.ly/vlogbossYouTube:http://youtube.com/vlogbossstudios