The Future Of Management And Social Media Panel Slides Aom 2011

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Presentation slides for a panel presented at the 2011 Academy of Management Meeting

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The Future Of Management And Social Media Panel Slides Aom 2011

  1. 1. The Future of Management and Social Media 2011 Academy of Management Meeting Panel
  2. 2. Our Panel <ul><li>Moderator: Gordon B. Schmidt, </li></ul><ul><li>Indiana University Purdue University Fort Wayne </li></ul><ul><li>Panelists </li></ul><ul><li>B arton H. Halpern, U.S. Army ARDEC </li></ul><ul><li>Richard N. Landers, Old Dominion University </li></ul><ul><li>Julia A. Teahen, Baker College </li></ul>
  3. 3. What is Social Media? <ul><li>“ a group of Internet-based applications… that allow the creation and exchange of user-generated content” (Kaplan & Hainlein, 2010) </li></ul><ul><li>Means of sharing information, content & opinions </li></ul>
  4. 4. General Statistics <ul><li>Unique visitors worldwide per month </li></ul><ul><li>Data from Doubleclick Ad Planner for June 2011 </li></ul><ul><li>Facebook: 870 million (71% of US adults on) </li></ul><ul><li>Twitter: 160 million (17% of US adults on) </li></ul><ul><li>Linkedin: 81 million (18% of US adults on) </li></ul><ul><li>Blogger: 37 million </li></ul><ul><li>Google+ (13% of US adults on) </li></ul>
  5. 5. Organizational Uses of Social Media
  6. 6. Today’s Panel <ul><li>Today’s panel is made up of individuals who have experience using social media in their professional lives and/or do related research </li></ul><ul><li>We will now talk about social media with a focus on the potential future roles it will play in the practice of management and education </li></ul>
  7. 7. Introduction <ul><li>Please introduce yourself and discuss your own experiences with social media and organizations </li></ul>
  8. 8. Discussion Area #1: Employee Relations <ul><li>How do you see social media changing the nature of recruiting? </li></ul><ul><li>In the future, how will employer-employee relations change due to social media? </li></ul><ul><li>What type of policies will organizations use to restrict employee use of social media? Can strict polices truly be effective? </li></ul>
  9. 9. Discussion Area #2: Customer Service <ul><li>How do you see customer service through social media growing and changing over time? </li></ul><ul><li>What balance will organizations have between social media based customer service and traditional customer service? Will this cause a digital divide in the customer base? </li></ul>
  10. 10. Discussion Area #3: Education <ul><li>How integrated do you see social media into online courses? </li></ul><ul><li>Are blended classes the future norm of education? </li></ul><ul><li>Do you see the nature and structure of secondary education changing due to social media? </li></ul>
  11. 11. Discussion Area #4: The Future of Social Media <ul><li>How do you think social media will change in the future? </li></ul><ul><li>Is Facebook the future, a base for the future, or will the future social media site leaders be radically different? </li></ul><ul><li>If future generations grow up with social media does that change their expectations for interacting with organizations? </li></ul>
  12. 12. Q & A <ul><li>Any questions for our panel? </li></ul><ul><li>What do you think? </li></ul><ul><li>What do you see in the future for management and social media? </li></ul>

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