SOCIAL MEDIA, SO WHAT? THE VALUE OF SOCIAL MEDIA FOR ACADEMICS AND PRACTITIONERS Gordon B. Schmidt M. A. Michigan State Un...
OUTLINE <ul><li>What is social media and why is it important? </li></ul><ul><li>How are these sites used to share scholarl...
WHY IS SOCIAL MEDIA IMPORTANT? <ul><li>http://www.youtube.com/watch?v=6ILQrUrEWe8 </li></ul>
WHAT IS SOCIAL MEDIA? <ul><li>http://www.youtube.com/watch?v=6a_KF7TYKVc </li></ul><ul><li>For this discussion we will foc...
SOME GENERAL STATS <ul><li>Unique visitors worldwide per month </li></ul><ul><li>Data from doubleclick ad planner for Feb....
PURPOSES OF ONLINE SOCIAL NETWORKING SITES <ul><li>Lots of standard ones can be thought of </li></ul><ul><ul><li>Connect w...
SOUNDS GREAT, BUT WHAT DOES THIS HAVE TO DO WITH MY PROFESSIONAL LIFE? <ul><li>While technology was developed more for per...
GROWING COMMUNITIES IN SOCIAL MEDIA <ul><li>The potential benefits of social media in professional lives have been recogni...
EXAMPLES OF COMMUNITIES IN SOCIAL MEDIA <ul><li>I will discuss some research and organizational related communities that h...
TWITTER <ul><li>Founded in 2006, currently fast growing </li></ul><ul><li>140-character limit messages that go to all “fol...
TWITTER DEMONSTRATION <ul><li>Follow people of interest </li></ul><ul><li>Get to see what they are reading/thinking about ...
TWITTER ADVANTAGES FOR RESEARCHERS AND PRACTITIONERS  <ul><li>140 Characters only the start </li></ul><ul><ul><li>Means fo...
TWITTER RESEARCH APPLICATIONS <ul><li>Share quick updates on work with colleagues </li></ul><ul><ul><li>Easy means of comm...
TWITTER PRACTITIONER APPLICATIONS  <ul><li>Easy means to keep up with research </li></ul><ul><ul><li>Links to blogs and ar...
TWITTER EDUCATIONAL APPLICATIONS <ul><li>Potential source for educational information from other educations </li></ul><ul>...
LINKEDIN <ul><li>Founded in 2003 </li></ul><ul><li>Connect with business associates </li></ul><ul><li>Professional network...
LINKEDIN DEMONSTRATION <ul><li>Groups for orgs and interests </li></ul><ul><li>Discussion of related issues </li></ul><ul>...
LINKEDIN ADVANTAGES FOR RESEARCHERS AND PRACTITIONERS  <ul><li>Ability to create a public professional face </li></ul><ul>...
LINKEDIN ADVANTAGES FOR RESEARCHERS <ul><li>Public presentation of research interests </li></ul><ul><ul><li>People can see...
LINKEDIN ADVANTAGES FOR  PRACTITIONERS  <ul><li>Join groups to get in contact with researchers and others that could help ...
INDEPENDENT SITE COMMUNITIES <ul><li>Twitters and Linkedin are open communities </li></ul><ul><ul><li>Can be used to creat...
EMPLOYEE ENGAGEMENT NETWORK <ul><li>Site for practitioners and researchers interested in employee engagement </li></ul><ul...
HAPPIER.COM <ul><li>Created by positive psychologists </li></ul><ul><li>Share videos about area on YouTube </li></ul><ul><...
AOM CONNECT <ul><li>AOM member only social networking site </li></ul><ul><li>Connect with Academy members of similar inter...
ADVANTAGES FOR RESEARCHERS AND PRACTITIONERS <ul><li>Focus placed on field or interest shared by all members that is perso...
SO WE’VE TALKED ABOUT ADVANTAGES, WHAT IS THE POTENTIAL DOWNSIDE? <ul><li>Who is an expert? </li></ul><ul><ul><li>Social m...
IN SUMMATION <ul><li>Online social networking sites represent an opportunity to build communities that span between divide...
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Gordon Schmidt Msu Organizational Psychology Brownbag On Social Media 042310

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Presentation given at MSU Organizational Psychology Brown bag series on April 23rd, 2010

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Gordon Schmidt Msu Organizational Psychology Brownbag On Social Media 042310

  1. 1. SOCIAL MEDIA, SO WHAT? THE VALUE OF SOCIAL MEDIA FOR ACADEMICS AND PRACTITIONERS Gordon B. Schmidt M. A. Michigan State University Friday April 23 rd 2010 Organizational Psychology Brownbag
  2. 2. OUTLINE <ul><li>What is social media and why is it important? </li></ul><ul><li>How are these sites used to share scholarly knowledge? </li></ul><ul><li>Does online social networking matter? </li></ul><ul><li>What are the benefits? </li></ul><ul><li>What is the potential downside? </li></ul>
  3. 3. WHY IS SOCIAL MEDIA IMPORTANT? <ul><li>http://www.youtube.com/watch?v=6ILQrUrEWe8 </li></ul>
  4. 4. WHAT IS SOCIAL MEDIA? <ul><li>http://www.youtube.com/watch?v=6a_KF7TYKVc </li></ul><ul><li>For this discussion we will focus primarily on social networking sites </li></ul><ul><li>Social Networking Sites Definition (Boyd & Ellison, 2008) </li></ul><ul><ul><li>web-based services that allow people to: </li></ul></ul><ul><ul><li>Construct a public of semi-public profile in bounded network </li></ul></ul><ul><ul><li>Have a list of other users connected to </li></ul></ul><ul><ul><li>View those connections and those of connected others </li></ul></ul>
  5. 5. SOME GENERAL STATS <ul><li>Unique visitors worldwide per month </li></ul><ul><li>Data from doubleclick ad planner for Feb. 2010 </li></ul><ul><li>Facebook: 490 million </li></ul><ul><li>MySpace : 80 million </li></ul><ul><li>Twitter: 80 million </li></ul><ul><li>Linkedin: 41 million </li></ul><ul><li>Blogger: 41 million </li></ul>
  6. 6. PURPOSES OF ONLINE SOCIAL NETWORKING SITES <ul><li>Lots of standard ones can be thought of </li></ul><ul><ul><li>Connect with friends and colleagues </li></ul></ul><ul><ul><li>Find and make new friends </li></ul></ul><ul><ul><li>Build networks </li></ul></ul><ul><ul><li>Share pictures and websites with others </li></ul></ul><ul><ul><li>Coordinate events </li></ul></ul><ul><ul><li>Find out about recent news </li></ul></ul><ul><ul><li>Find out what Ashton Kutcher </li></ul></ul><ul><ul><li>had for breakfast </li></ul></ul>
  7. 7. SOUNDS GREAT, BUT WHAT DOES THIS HAVE TO DO WITH MY PROFESSIONAL LIFE? <ul><li>While technology was developed more for personal life applications, medium has value to professional life as well </li></ul><ul><li>Tools for interacting with friends and others have applications to researchers and practitioners </li></ul><ul><ul><li>Help to make and maintain professional relationships </li></ul></ul><ul><ul><li>Help to find within social network colleagues with similar interests </li></ul></ul><ul><ul><li>Help to find people with needed KSAOs </li></ul></ul><ul><ul><li>Means for sharing research </li></ul></ul><ul><ul><li>Medium for easy discussion with others </li></ul></ul><ul><ul><li>Education possibilities of greater student interaction </li></ul></ul>
  8. 8. GROWING COMMUNITIES IN SOCIAL MEDIA <ul><li>The potential benefits of social media in professional lives have been recognized by some early adopters </li></ul><ul><li>Communities of researchers and practitioners are growing in online social networking sites </li></ul><ul><li>Social media sites and groups are being used as means of organizing online communities around interests and affiliations </li></ul><ul><li>Social media sites are also being used as mediums for sharing knowledge and perspectives </li></ul>
  9. 9. EXAMPLES OF COMMUNITIES IN SOCIAL MEDIA <ul><li>I will discuss some research and organizational related communities that have arisen through social media sites </li></ul><ul><li>Many examples exist across the myriad of social media platforms available </li></ul><ul><li>I will focus on several I have experience with: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Independent site communities (Happier.com, Employee Engagement Network, AOM Connect) </li></ul></ul>
  10. 10. TWITTER <ul><li>Founded in 2006, currently fast growing </li></ul><ul><li>140-character limit messages that go to all “followers” </li></ul><ul><li>Connect with people you don’t know and those that you do </li></ul><ul><ul><li>Can “follow” anyone you want </li></ul></ul><ul><ul><li>Gain access to their tweet stream </li></ul></ul><ul><ul><li>This can include celebrities, reporters, bloggers </li></ul></ul><ul><li>Not just log of “what Ashton had for breakfast” </li></ul><ul><ul><li>Sharing of links to sites and blogs of interest </li></ul></ul><ul><ul><li>Discussions of news and events </li></ul></ul><ul><ul><li>Real time responses to events </li></ul></ul><ul><ul><ul><li>Ex. Iran Revolution events, Fort Hood, Tiger </li></ul></ul></ul>
  11. 11. TWITTER DEMONSTRATION <ul><li>Follow people of interest </li></ul><ul><li>Get to see what they are reading/thinking about </li></ul><ul><li>Can discuss articles </li></ul><ul><li>Can share with your followers as well </li></ul>
  12. 12. TWITTER ADVANTAGES FOR RESEARCHERS AND PRACTITIONERS <ul><li>140 Characters only the start </li></ul><ul><ul><li>Means for offering links to articles, blogs, and websites </li></ul></ul><ul><li>Real time stream of news and articles </li></ul><ul><ul><li>Users you follow are giving you links to content you might have otherwise missed </li></ul></ul><ul><li>Allows for easy connections between people </li></ul><ul><ul><li>Easy venue to ask a short question and get a response </li></ul></ul><ul><li>Can follow major thinkers and trend-setters and be privy to what interests them </li></ul><ul><li>Educational value </li></ul><ul><ul><li>Get students more engaged in class </li></ul></ul>
  13. 13. TWITTER RESEARCH APPLICATIONS <ul><li>Share quick updates on work with colleagues </li></ul><ul><ul><li>Easy means of communication of work and relevant blogs/articles online </li></ul></ul><ul><li>Interdisciplinary </li></ul><ul><ul><li>Can interact with people in I/O, other parts of psychology, management, OB, HR, and many more </li></ul></ul><ul><ul><li>Learn about relevant research that may have been outside your discipline perspective </li></ul></ul><ul><li>Speak across Science-Practitioner Divide </li></ul><ul><ul><li>Can share work with people in industry, making potential collaboration connections </li></ul></ul><ul><ul><li>Can direction those in industry to research important to problems they are trying to solve </li></ul></ul>
  14. 14. TWITTER PRACTITIONER APPLICATIONS <ul><li>Easy means to keep up with research </li></ul><ul><ul><li>Links to blogs and articles that talk about research and its applications </li></ul></ul><ul><li>Medium for asking questions relevant to job needs </li></ul><ul><ul><li>Can ask followers for links to needed info </li></ul></ul><ul><ul><li>Can connection with researchers in the area and ask quick questions </li></ul></ul><ul><li>Builds a network </li></ul><ul><ul><li>It can build a network for future knowledge needs </li></ul></ul><ul><ul><li>Builds connection to potential future employees, collaborators, and even employers </li></ul></ul>
  15. 15. TWITTER EDUCATIONAL APPLICATIONS <ul><li>Potential source for educational information from other educations </li></ul><ul><ul><li>“ How do you teach X?” </li></ul></ul><ul><ul><li>Resources for asking questions and materials </li></ul></ul><ul><li>Can be used in classes as communication medium for students to professor or TAs </li></ul><ul><ul><li>Easy way to express opinion or ask a question </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=6WPVWDkF7U8&feature=PlayList&p=1A708A9D842F5EE7&playnext_from=PL&playnext=3&index=2 </li></ul></ul><ul><li>Means of creating discussion between members of a class </li></ul>
  16. 16. LINKEDIN <ul><li>Founded in 2003 </li></ul><ul><li>Connect with business associates </li></ul><ul><li>Professional networking focus </li></ul><ul><li>Means for presenting professional picture of self </li></ul><ul><ul><li>Can include recommendations from others </li></ul></ul><ul><li>Increases ability of using professional network to find jobs/opportunities </li></ul><ul><li>http://www.youtube.com/watch?v=W4nD6y-PnUY </li></ul><ul><li>Also contains groups to join and message boards </li></ul><ul><li>Pages for many organizations (including SIOP) </li></ul>
  17. 17. LINKEDIN DEMONSTRATION <ul><li>Groups for orgs and interests </li></ul><ul><li>Discussion of related issues </li></ul><ul><li>People asking for help on projects </li></ul><ul><li>Ex. Discussion on SIOP name change vote, meet up during SIOP Conference </li></ul>
  18. 18. LINKEDIN ADVANTAGES FOR RESEARCHERS AND PRACTITIONERS <ul><li>Ability to create a public professional face </li></ul><ul><ul><li>Can create profile that colleagues and potential colleagues can look </li></ul></ul><ul><li>Can make professional network more salient/ accessible </li></ul><ul><ul><li>Can see who you are connected </li></ul></ul><ul><ul><li>Can see what they are doing/posting </li></ul></ul><ul><li>Can help to realize social network ties that you have through people you know </li></ul><ul><ul><li>Look at connections others have and build your knowledge network </li></ul></ul><ul><li>Can join groups for affiliations and interests </li></ul><ul><ul><li>Network with people that share such ties </li></ul></ul>
  19. 19. LINKEDIN ADVANTAGES FOR RESEARCHERS <ul><li>Public presentation of research interests </li></ul><ul><ul><li>People can see these interests and contact you for collaboration or other connections </li></ul></ul><ul><li>Avenue for connections with organizations </li></ul><ul><ul><li>Orgs can see your expertise and you can connect with organizational members as well </li></ul></ul><ul><li>Connection with other researchers in interest groups </li></ul><ul><ul><li>Talk about your research with others who study it </li></ul></ul>
  20. 20. LINKEDIN ADVANTAGES FOR PRACTITIONERS <ul><li>Join groups to get in contact with researchers and others that could help with org problems </li></ul><ul><ul><li>Build network of distributed knowledge to draw on </li></ul></ul><ul><li>Deepen connections with other employees and organizations worked with </li></ul><ul><ul><li>Exchange Linkedin connection for new business relationship </li></ul></ul><ul><li>Selection and Recruitment Possibilities </li></ul><ul><ul><li>Use connections to recruit people that fit jobs </li></ul></ul><ul><ul><li>Can use contacts to get information on applicant (although law is still a hazy frontier) </li></ul></ul><ul><li>Find your next job! </li></ul><ul><ul><li>Use connections to find out about opportunities </li></ul></ul>
  21. 21. INDEPENDENT SITE COMMUNITIES <ul><li>Twitters and Linkedin are open communities </li></ul><ul><ul><li>Can be used to create field related sub-communities but sites not designed specifically for that purpose </li></ul></ul><ul><ul><li>Potential for signal to noise ratio issues </li></ul></ul><ul><li>A number of fields and interest groups have created their own online communities </li></ul><ul><li>Such sites focus on one issue or field and draw on for members relevant individuals </li></ul><ul><li>Decreases potential audience size and some level of interdisciplinary potential but offers more focused perspective </li></ul><ul><li>Many exist, here are a few examples </li></ul>
  22. 22. EMPLOYEE ENGAGEMENT NETWORK <ul><li>Site for practitioners and researchers interested in employee engagement </li></ul><ul><li>Can share and post about engagement research and experiences </li></ul><ul><li>Community e-books of engagement advice </li></ul>
  23. 23. HAPPIER.COM <ul><li>Created by positive psychologists </li></ul><ul><li>Share videos about area on YouTube </li></ul><ul><li>Free to join but can be a paid member to get empirical supported plans to make you “happier” </li></ul>
  24. 24. AOM CONNECT <ul><li>AOM member only social networking site </li></ul><ul><li>Connect with Academy members of similar interests </li></ul><ul><li>Still really getting off the ground, finding role </li></ul>
  25. 25. ADVANTAGES FOR RESEARCHERS AND PRACTITIONERS <ul><li>Focus placed on field or interest shared by all members that is personally salient </li></ul><ul><ul><li>More likely to share common goals or vision </li></ul></ul><ul><li>Allow for greater gating of community and control </li></ul><ul><ul><li>Founders can control better how community grows, what is included, and who is allowed to join </li></ul></ul><ul><ul><li>Ex. AOM Connect only AOM members </li></ul></ul><ul><ul><li>Ex. Employee Engagement Networking founder guides vision and activities of group </li></ul></ul>
  26. 26. SO WE’VE TALKED ABOUT ADVANTAGES, WHAT IS THE POTENTIAL DOWNSIDE? <ul><li>Who is an expert? </li></ul><ul><ul><li>Social media sites are open to all, so the credentials of an “expert” can differ. </li></ul></ul><ul><li>Quantity over quality </li></ul><ul><ul><li>Some users likely to talk or post more </li></ul></ul><ul><ul><li>That doesn’t necessarily make them the “best” thinkers </li></ul></ul><ul><li>Learning Curve </li></ul><ul><ul><li>Need to invest time and effort in learning the lingo </li></ul></ul><ul><ul><li>Each site has its own quirks </li></ul></ul><ul><li>Legal/Future Privacy Concerns </li></ul><ul><ul><li>What you tweet could get you in trouble </li></ul></ul><ul><ul><li>Tweet today and it still will exist in 20 years </li></ul></ul>
  27. 27. IN SUMMATION <ul><li>Online social networking sites represent an opportunity to build communities that span between divides such as science/practice, discipline, and location </li></ul><ul><li>Allow for better leveraging of existing social networks and easier expansion </li></ul><ul><li>The actual sites and the means of communication may change, but social media looks to be an area that will only become more vital to both our personal and professional lives in the future </li></ul>

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