GET CLIENTS NOW! ™ Copyright  © 2009 Wings for Business LLC A 28-Day Marketing Program for Professionals,Consultants & Coa...
What Works? <ul><li>What really works to market your professional services? </li></ul><ul><li>And what doesn’t work so wel...
Copyright  © 2008 Wings for Business LLC Effective Marketing Strategies LEAST EFFECTIVE MOST EFFECTIVE Outreach 1. DIRECT ...
What Will Work for You? <ul><li>Which 2-4 strategies will you use  this month ? </li></ul>Copyright  © 2008 Wings for Busi...
<ul><li>Where are you stuck? </li></ul>Copyright  © 2008 Wings for Business LLC The Universal Marketing Cycle   Filling t...
Where are You Stuck (cont.) <ul><li>Filling the Pipeline – knowing enough  people to contact </li></ul><ul><li>Following U...
What’s Missing?  <ul><li>What are the missing ingredients? </li></ul><ul><ul><li>Why can’t you ___________________ ? </li>...
Marketing Action Plan: Part 1 <ul><li>Success Ingredients </li></ul><ul><li>______________________________ </li></ul><ul><...
Marketing Action Plan: Part 1 <ul><li>Success Ingredients </li></ul><ul><li>Market niche definition </li></ul><ul><li>Netw...
What Will You Do? <ul><li>Remember the strategies you chose… </li></ul><ul><li>… and where you said you were stuck </li></...
What Will You Do? <ul><li>How can you  follow up  using  direct contact and follow-up ? </li></ul><ul><li>How can you  get...
Marketing Action Plan: Part 2 <ul><li>Action Steps </li></ul><ul><li>______________________________ </li></ul><ul><li>____...
Marketing Action Plan: Part 2 <ul><li>Action Steps </li></ul><ul><li>Attend networking events </li></ul><ul><li>Place warm...
Putting It All Together <ul><li>It doesn’t matter so much what you choose as it does  that  you choose </li></ul><ul><li>C...
Additional Resources <ul><li>Take the  Get Clients Now!  program with Steve Willinger. Visit  www.stevewillinger.com/servi...
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Get Clients Now!™

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Get Clients Now!™ A 28-Day Marketing Program for Self-Employed Professionals, Consultants and Small Business Owners

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Get Clients Now!™

  1. 1. GET CLIENTS NOW! ™ Copyright © 2009 Wings for Business LLC A 28-Day Marketing Program for Professionals,Consultants & Coaches http://www.stevewillinger.com
  2. 2. What Works? <ul><li>What really works to market your professional services? </li></ul><ul><li>And what doesn’t work so well? </li></ul>Copyright © 2008 Wings for Business LLC Referrals… networking… making contacts and following up… word of mouth Buying ads… boilerplate letters and emails… spending $$$ on promotions… waiting for the phone to ring
  3. 3. Copyright © 2008 Wings for Business LLC Effective Marketing Strategies LEAST EFFECTIVE MOST EFFECTIVE Outreach 1. DIRECT CONTACT AND FOLLOW-UP Outreach Credibility Visibility Credibility Visibility Credibility 2. NETWORKING AND REFERRAL BUILDING 4. WRITING AND PUBLICITY 3. PUBLIC SPEAKING Visibility Visibility 6. ADVERTISING 5. PROMOTIONAL EVENTS
  4. 4. What Will Work for You? <ul><li>Which 2-4 strategies will you use this month ? </li></ul>Copyright © 2008 Wings for Business LLC  2. Networking and Referral Building  6. Advertising  5. Promotional Events  1. Direct Contact and Follow up  4. Writing and Publicity  3. Public Speaking
  5. 5. <ul><li>Where are you stuck? </li></ul>Copyright © 2008 Wings for Business LLC The Universal Marketing Cycle  Filling the Pipeline  Following Up  Getting the Presentation  Closing the Sale
  6. 6. Where are You Stuck (cont.) <ul><li>Filling the Pipeline – knowing enough people to contact </li></ul><ul><li>Following Up – contacting the people you already know </li></ul><ul><li>Getting Presentations – getting from follow-up to presentation </li></ul><ul><li>Closing Sales – getting from presentation to sale </li></ul>Copyright © 2008 Wings for Business LLC
  7. 7. What’s Missing? <ul><li>What are the missing ingredients? </li></ul><ul><ul><li>Why can’t you ___________________ ? </li></ul></ul><ul><ul><li>Why aren’t you ___________________ ? </li></ul></ul><ul><li>Why can’t you fill the pipeline? </li></ul><ul><ul><li>“ I’m not sure which clients to approach” </li></ul></ul><ul><li>Why aren’t you filling the pipeline? </li></ul><ul><ul><li>“ I don’t know where to network” </li></ul></ul>Copyright © 2008 Wings for Business LLC
  8. 8. Marketing Action Plan: Part 1 <ul><li>Success Ingredients </li></ul><ul><li>______________________________ </li></ul><ul><li>______________________________ </li></ul><ul><li>______________________________ </li></ul>Copyright © 2008 Wings for Business LLC By when: __________ By when: __________ By when: __________
  9. 9. Marketing Action Plan: Part 1 <ul><li>Success Ingredients </li></ul><ul><li>Market niche definition </li></ul><ul><li>Networking venues </li></ul><ul><li>10-second introduction </li></ul>Copyright © 2008 Wings for Business LLC By when: 1/26/2010 By when: 2/2/2010 By when: 2/9/2010
  10. 10. What Will You Do? <ul><li>Remember the strategies you chose… </li></ul><ul><li>… and where you said you were stuck </li></ul><ul><li>How can you __________________ using ________________________ ? </li></ul><ul><li>How can you fill the pipeline using networking and referral building ? </li></ul>Copyright © 2008 Wings for Business LLC
  11. 11. What Will You Do? <ul><li>How can you follow up using direct contact and follow-up ? </li></ul><ul><li>How can you get more presentations using public speaking ? </li></ul><ul><li>How can you close more sales using writing and publicity ? </li></ul>Copyright © 2008 Wings for Business LLC
  12. 12. Marketing Action Plan: Part 2 <ul><li>Action Steps </li></ul><ul><li>______________________________ </li></ul><ul><li>______________________________ </li></ul><ul><li>______________________________ </li></ul>Copyright © 2008 Wings for Business LLC How many/how often: __________ How many/how often: __________ How many/how often: __________
  13. 13. Marketing Action Plan: Part 2 <ul><li>Action Steps </li></ul><ul><li>Attend networking events </li></ul><ul><li>Place warm calls to prospects </li></ul><ul><li>Meet with referral partners </li></ul>Copyright © 2008 Wings for Business LLC How many/how often: 1 per week How many/how often: 2 per day How many/how often: 2 per week
  14. 14. Putting It All Together <ul><li>It doesn’t matter so much what you choose as it does that you choose </li></ul><ul><li>Consistency and persistence will pay off better than occasional brilliance </li></ul><ul><li>The best way to stick to a plan is to share it with someone </li></ul>Copyright © 2008 Wings for Business LLC
  15. 15. Additional Resources <ul><li>Take the Get Clients Now! program with Steve Willinger. Visit www.stevewillinger.com/services/seminars-workshops.html </li></ul><ul><li>Or subscribe to the free Get Clients Now! e-letter, or buy the Get Clients Now! book at </li></ul><ul><li>www.stevewillinger.com/services/seminars-workshops.html </li></ul>Copyright © 2008 Wings for Business LLC

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