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12/01/2010




Sections                     Altoids + iTunes card giveaway
                             case study:
2   Overall Statistics
                         •   On November 17, stickybits ran a promotion for a free $10
    Social Engagement        iTunes gift card to the first 1,000 people that scanned an
3
                             Altoids tin.
    Scanning Locations
4
                         •   In a matter of hours, all cards were given away. In less
                             than 24 hours, there were more than 1,600 total scans,
                             1,339 unique scans, 349 wall posts and hundreds of shared
                             links from users in 23 different countries.

                         •   The result: when giving a highly valuable promotion to a
                             large set of users, there is a high and instant engagement
                             with the products involved in the promotion.

                         •   The following study dives into the analytics generated by
                             the promotion as well as a few interesting findings.

                         •   For more information, contact brands@stickybits.com
Campaign Performance




        “I love Altoids!” -
               @kess1573


    Stickybits announced the
                                                                              with their friends once they
    promotion to our users through an        1,623 scans                      received a loser message.
    email blast, our blog, Twitter and
    Facebook.                               1,339 unique                      349 posts were added to
                                                                              the Altoids wall and
    Some people luckily had Altoids        349 wall posts                     viewable through the
    nearby, but most did not. In order
                                                                              stickybits app. They
    to be one of the first, there was an
                                           promotion there was a small        ranged from praise, to
    important time element involved.
                                           delay and then the largest spike   photos of altoids, to
    If they wanted to win, they had to
                                           of the promotion. It was in that   passionate comments of
    get to an Altoids tin as fast as
                                           spike that the promotion sold      people’s love for Altoids.
    possible. Some planned it as part
                                           out.
    of their shopping, but others went                                        There was a high level of

    out of their way to gain access to     Scanning continued even after      sharing, which we will

    them.                                  all the iTunes gift cards were     move on to next.

                                           awarded, although users
    From the data above, we can see
                                           stopped sharing the promotion
    that right after we announced the




2                                                                             stickybits / November 23, 2010
Social
                                                                      Social Engagement
                                                                           Engagement
    Many people didn’t scan just once. They continued to
                                                                        Thank you Apple
    come back and engage with the stickybits community in a
    conversation around Altoids. With stickybits’ built in sharing,
                                                                        iTunes & stickybits for
    the promotion spread like wildfire through twitter and by
                                                                        my $10 gift card for
    word of mouth.                                                      scanning an Altoids tin!
                                                                        W00t! - @Joltrast




    Big love to @altoids
    and @stickybits for the
    Itunes gift card
    yesterday! Did you get
    yours? - @ed_peterson


3                                                                           stickybits / November 23, 2010
Scanning Locations
    United States
                          It didn’t   surprise us that most of
                          our scanning came from the US.
                          However, we did not restrict the
                          promotion to only the US.

                          The result: Altoids were scanned
                          in 32 different countries, including
                          England, Germany, Australia,
                          Singapore, New Zealand, Israel,
                          South Korea, and yes, even
                          Pakistan.



    Europe               New Zealand




                         Pakistan




4                                     stickybits / November 23, 2010

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Stickybits + Altoids Case Study Dec 2010

  • 1. 12/01/2010 Sections Altoids + iTunes card giveaway case study: 2 Overall Statistics • On November 17, stickybits ran a promotion for a free $10 Social Engagement iTunes gift card to the first 1,000 people that scanned an 3 Altoids tin. Scanning Locations 4 • In a matter of hours, all cards were given away. In less than 24 hours, there were more than 1,600 total scans, 1,339 unique scans, 349 wall posts and hundreds of shared links from users in 23 different countries. • The result: when giving a highly valuable promotion to a large set of users, there is a high and instant engagement with the products involved in the promotion. • The following study dives into the analytics generated by the promotion as well as a few interesting findings. • For more information, contact brands@stickybits.com
  • 2. Campaign Performance “I love Altoids!” - @kess1573 Stickybits announced the with their friends once they promotion to our users through an 1,623 scans received a loser message. email blast, our blog, Twitter and Facebook. 1,339 unique 349 posts were added to the Altoids wall and Some people luckily had Altoids 349 wall posts viewable through the nearby, but most did not. In order stickybits app. They to be one of the first, there was an promotion there was a small ranged from praise, to important time element involved. delay and then the largest spike photos of altoids, to If they wanted to win, they had to of the promotion. It was in that passionate comments of get to an Altoids tin as fast as spike that the promotion sold people’s love for Altoids. possible. Some planned it as part out. of their shopping, but others went There was a high level of out of their way to gain access to Scanning continued even after sharing, which we will them. all the iTunes gift cards were move on to next. awarded, although users From the data above, we can see stopped sharing the promotion that right after we announced the 2 stickybits / November 23, 2010
  • 3. Social Social Engagement Engagement Many people didn’t scan just once. They continued to Thank you Apple come back and engage with the stickybits community in a conversation around Altoids. With stickybits’ built in sharing, iTunes & stickybits for the promotion spread like wildfire through twitter and by my $10 gift card for word of mouth. scanning an Altoids tin! W00t! - @Joltrast Big love to @altoids and @stickybits for the Itunes gift card yesterday! Did you get yours? - @ed_peterson 3 stickybits / November 23, 2010
  • 4. Scanning Locations United States It didn’t surprise us that most of our scanning came from the US. However, we did not restrict the promotion to only the US. The result: Altoids were scanned in 32 different countries, including England, Germany, Australia, Singapore, New Zealand, Israel, South Korea, and yes, even Pakistan. Europe New Zealand Pakistan 4 stickybits / November 23, 2010