Exploring User Requirements with Lego®

Oliver Schirok
Oliver SchirokExperience Design Consultant, Service Design Thinker, Usability Enthusiast at Schirok by design
LEGO® SERIOUS PLAY



Exploring User Requirements
with Lego®


OLIVER SCHIROK




LEGO, the LEGO logo, the
Brick, Knob configuration and
the Minifigure are trademarks of
the LEGO Group.

All images are copyrighted.


1                                 SCHIROK BY DESIGN
2
                    Build.

SCHIROK BY DESIGN




                             Credits: http://www.dispatchwork.info/bocchignano/
3
                    Remember.

SCHIROK BY DESIGN




                                Credits:http://www.markusdollinger.de
4
                    Copy.

SCHIROK BY DESIGN




                      Credits: spielefilmetechnik.de via http://www.newspoint.cc/artikel/Digital/Halo_Master_Chief_und_iPhone_aus_LEGO_59320.html
5
                                Credits: http://www.flickr.com/photos/simonjamesjohnson/4225948859/




                    Succeed.



                               Credits: http://www.flickr.com/photos/ryanmcnaught/6681417451/
SCHIROK BY DESIGN
6
                    Imagine.




                               Credits: Jung van Matt via http://www.designtagebuch.de/lego-imagine/
SCHIROK BY DESIGN
7
                    Tell a story.
SCHIROK BY DESIGN




                                    Credits: http://www.flickr.com/photos/61874800@N07/5900145258/
8
                    Think big.
SCHIROK BY DESIGN




                                 Credits: http://www.lostateminor.com/2010/08/12/dave-degobbis-lego-crawler-town/
9
                    Model.
SCHIROK BY DESIGN




                             Credits: http://blog.lpainc.com/lpa-blog/bid/26847/Lego-Architect-Series-A-Kid-Architect-s-Dream-Come-True
10
                    Play!
SCHIROK BY DESIGN




                            Credits: http://www.flickr.com/photos/samuelchristian/2863334005/
Seriously Play!
11                     SCHIROK BY DESIGN
Why play?



      There's a huge difference between
     «asking» people what they want and
        «finding out» what they want.
                   MARK HURST




12                                        SCHIROK BY DESIGN
User Experience


       People
       Context
      Contents
      Processes
      Interface




13                     SCHIROK BY DESIGN
14   SCHIROK BY DESIGN
Workshop




     Let’s find (hidden) requirements!




15                                       SCHIROK BY DESIGN
What we need:



                    Build a model
                    that represents
                    your favorite
                    actor and his
                    expectations.




     Lego bricks    Challenges        Creative space



16                                                SCHIROK BY DESIGN
The Serious Play Process



P Understand the challenge.

P Build a metaphorical model.

P Share the meaning as a story.




 17                               SCHIROK BY DESIGN
Challenge No. 1
     «Build a model that represents your favorite actor and his expectations.»




18                                                                               SCHIROK BY DESIGN
Basic principles



P Think with your hands.

P The model is your answer to the
     challenge.
P Use Lego bricks as metaphors.

P Listen with your eyes.

P Focus on the models, not the people.




19                                       SCHIROK BY DESIGN
20   SCHIROK BY DESIGN
21   SCHIROK BY DESIGN
22   SCHIROK BY DESIGN
23   SCHIROK BY DESIGN
Challenge No. 2-4




24                       SCHIROK BY DESIGN
25   SCHIROK BY DESIGN
26   SCHIROK BY DESIGN
Results

     Why play?




27               SCHIROK BY DESIGN
One of the
deliverables:
User types with
pain points and
user stories

 28               SCHIROK BY DESIGN
Understanding the
context:
The organizational
structure with
relations and
processes



      29             SCHIROK BY DESIGN
Website




                  Why play?




Getting closer:
Use cases

        30                    SCHIROK BY DESIGN
Pros



P Tangible: doing, not talking

P Lego bricks: a common language

P Focus on the individual: Everybody is heard.

P Focus on the bricks, stay on topic

P Much more concrete than brainstorming: Externalize, Reflect

P Surprisingly effective




31                                                              SCHIROK BY DESIGN
Cons



P Time/Costs

P Completeness of user requirements

P Willingness to dare

P Documentation of stories/results




32                                    SCHIROK BY DESIGN
Links



P seriousplay.com – Official Website of Lego Serious Play

P webatelier.net – Paper: User Requirements with Lego

P seriousplaypro.com – Community for users/facilitators




33                                                          SCHIROK BY DESIGN
34
                      @schirok
                    schirok.com
SCHIROK BY DESIGN




                                  Credits: http://seriousplaypro.com/2012/01/14/the-unbearable-lightness-of-bricks-the-israeli-hazard/
1 of 34

Recommended

Programa intensivo liderazgo por anticipación by
Programa intensivo liderazgo por anticipaciónPrograma intensivo liderazgo por anticipación
Programa intensivo liderazgo por anticipaciónPaco León Lerma
557 views16 slides
Introductory Note: "Entrepreneurship at Different Stages" by
Introductory Note: "Entrepreneurship at Different Stages"Introductory Note: "Entrepreneurship at Different Stages"
Introductory Note: "Entrepreneurship at Different Stages"Center for Entrepreneurship (C4E), University of Cyprus
728 views33 slides
Miguel Lopes - From Strategy to Subscription: Design to Win - Productized15 by
Miguel Lopes - From Strategy to Subscription: Design to Win  - Productized15Miguel Lopes - From Strategy to Subscription: Design to Win  - Productized15
Miguel Lopes - From Strategy to Subscription: Design to Win - Productized15Productized
948 views27 slides
Скидки и акции на продтовары в гипермаркетах Карусель с 17 декабря 2015г по 0... by
Скидки и акции на продтовары в гипермаркетах Карусель с 17 декабря 2015г по 0...Скидки и акции на продтовары в гипермаркетах Карусель с 17 декабря 2015г по 0...
Скидки и акции на продтовары в гипермаркетах Карусель с 17 декабря 2015г по 0...mbych
735 views19 slides
Tesouro Direto e tributação dos títulos públicos by
Tesouro Direto e tributação dos títulos públicosTesouro Direto e tributação dos títulos públicos
Tesouro Direto e tributação dos títulos públicosCarlos Rocha
865 views24 slides
2015 оны үндсэн үзүүлэлт by
2015 оны үндсэн үзүүлэлт2015 оны үндсэн үзүүлэлт
2015 оны үндсэн үзүүлэлтcrc.gov.mn crc
988 views17 slides

More Related Content

Viewers also liked

Documento 45 diapositivas de empowerment by
Documento 45 diapositivas de empowermentDocumento 45 diapositivas de empowerment
Documento 45 diapositivas de empowermentpaolafabre
395 views10 slides
Predictive testing of opportunities example report by
Predictive testing of opportunities example reportPredictive testing of opportunities example report
Predictive testing of opportunities example reportThe Inovo Group
261 views16 slides
Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting... by
Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting...Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting...
Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting...Ed Morrison
503 views75 slides
Real time strategy for you by
Real time strategy for youReal time strategy for you
Real time strategy for youextrategy
1.5K views41 slides
Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti... by
Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti...Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti...
Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti...QIAGEN
2.6K views1 slide

Viewers also liked(19)

Documento 45 diapositivas de empowerment by paolafabre
Documento 45 diapositivas de empowermentDocumento 45 diapositivas de empowerment
Documento 45 diapositivas de empowerment
paolafabre395 views
Predictive testing of opportunities example report by The Inovo Group
Predictive testing of opportunities example reportPredictive testing of opportunities example report
Predictive testing of opportunities example report
The Inovo Group261 views
Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting... by Ed Morrison
Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting...Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting...
Designing Innovation Ecosystems | Keynote Address to the 2016 ANZRSAI Meeting...
Ed Morrison503 views
Real time strategy for you by extrategy
Real time strategy for youReal time strategy for you
Real time strategy for you
extrategy1.5K views
Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti... by QIAGEN
Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti...Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti...
Detection and Surveillance of Antibiotic Resistance Genes From Food and Ferti...
QIAGEN2.6K views
MACL Lego Workshop Slideshow by leahyj
MACL Lego Workshop SlideshowMACL Lego Workshop Slideshow
MACL Lego Workshop Slideshow
leahyj186 views
What Participants said about our “Creativity in Business” Workshop by Kevin Lee
What Participants said about our “Creativity in Business” WorkshopWhat Participants said about our “Creativity in Business” Workshop
What Participants said about our “Creativity in Business” Workshop
Kevin Lee70 views
Lego® serious play™ english by Carlos Martinez
Lego® serious play™ englishLego® serious play™ english
Lego® serious play™ english
Carlos Martinez4.1K views
2013 patriots kick off by vjones3159
2013 patriots kick off2013 patriots kick off
2013 patriots kick off
vjones3159351 views
LEGO® SERIOUS PLAY® GALLERY & STORIES by Rachele Soliera
LEGO® SERIOUS PLAY®  GALLERY & STORIES LEGO® SERIOUS PLAY®  GALLERY & STORIES
LEGO® SERIOUS PLAY® GALLERY & STORIES
Rachele Soliera422 views
Case4 lego embracing change by combining bi with flexible information system 2 by dyadelm
Case4  lego embracing change by combining bi with flexible  information system 2Case4  lego embracing change by combining bi with flexible  information system 2
Case4 lego embracing change by combining bi with flexible information system 2
dyadelm2.9K views
Tasting the LSP method for HE with a twist by Chrissi Nerantzi
Tasting the LSP method for HE with a twistTasting the LSP method for HE with a twist
Tasting the LSP method for HE with a twist
Chrissi Nerantzi664 views
Using LEGO® to aid reflection on practice through metaphors by Chrissi Nerantzi
Using LEGO® to aid reflection on practice through metaphorsUsing LEGO® to aid reflection on practice through metaphors
Using LEGO® to aid reflection on practice through metaphors
Chrissi Nerantzi3.2K views

Similar to Exploring User Requirements with Lego®

Shut Up and Take My Money: LEGO Does Crowdsourcing by
Shut Up and Take My Money: LEGO Does CrowdsourcingShut Up and Take My Money: LEGO Does Crowdsourcing
Shut Up and Take My Money: LEGO Does CrowdsourcingTim Courtney
23K views51 slides
Into the LEGO World by
Into the LEGO WorldInto the LEGO World
Into the LEGO WorldGiorgio I.M. Borgonovo
651 views40 slides
The good, the bad, the ugly of UX Recruiting by
The good, the bad, the ugly of UX RecruitingThe good, the bad, the ugly of UX Recruiting
The good, the bad, the ugly of UX RecruitingJason Mesut
12.5K views44 slides
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success by
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessSet Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessGraham Brown
1.3K views5 slides
Future Of Play - Keynote MIT 2010 - Sandbox Summit by
Future Of Play - Keynote  MIT 2010 - Sandbox SummitFuture Of Play - Keynote  MIT 2010 - Sandbox Summit
Future Of Play - Keynote MIT 2010 - Sandbox Summitfrog
6.3K views43 slides
Future Of Play (Keynote:MIT:2010:Sandbox Summit) by
Future Of Play (Keynote:MIT:2010:Sandbox Summit)Future Of Play (Keynote:MIT:2010:Sandbox Summit)
Future Of Play (Keynote:MIT:2010:Sandbox Summit)Laura Seargeant Richardson
1K views43 slides

Similar to Exploring User Requirements with Lego®(20)

Shut Up and Take My Money: LEGO Does Crowdsourcing by Tim Courtney
Shut Up and Take My Money: LEGO Does CrowdsourcingShut Up and Take My Money: LEGO Does Crowdsourcing
Shut Up and Take My Money: LEGO Does Crowdsourcing
Tim Courtney23K views
The good, the bad, the ugly of UX Recruiting by Jason Mesut
The good, the bad, the ugly of UX RecruitingThe good, the bad, the ugly of UX Recruiting
The good, the bad, the ugly of UX Recruiting
Jason Mesut12.5K views
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success by Graham Brown
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessSet Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Graham Brown1.3K views
Future Of Play - Keynote MIT 2010 - Sandbox Summit by frog
Future Of Play - Keynote  MIT 2010 - Sandbox SummitFuture Of Play - Keynote  MIT 2010 - Sandbox Summit
Future Of Play - Keynote MIT 2010 - Sandbox Summit
frog 6.3K views
Kickstarting Innovation within the Museum - Presentation at MCN2012 by Elizabeth Neely
Kickstarting Innovation within the Museum - Presentation at MCN2012Kickstarting Innovation within the Museum - Presentation at MCN2012
Kickstarting Innovation within the Museum - Presentation at MCN2012
Elizabeth Neely675 views
Project Highlights 1997 - 2018 TheMotionGraphicStudio.com by ChristopherPerry41
Project Highlights 1997 - 2018 TheMotionGraphicStudio.comProject Highlights 1997 - 2018 TheMotionGraphicStudio.com
Project Highlights 1997 - 2018 TheMotionGraphicStudio.com
Upgrade Your Offer! How to Sell Business Value by Jakob Persson
Upgrade Your Offer! How to Sell Business ValueUpgrade Your Offer! How to Sell Business Value
Upgrade Your Offer! How to Sell Business Value
Jakob Persson1.4K views
Bradfield, Chris - Godot engine game development projects_ build five cross-p... by Francisco S. Barralaga
Bradfield, Chris - Godot engine game development projects_ build five cross-p...Bradfield, Chris - Godot engine game development projects_ build five cross-p...
Bradfield, Chris - Godot engine game development projects_ build five cross-p...
Jobs to Thrill Your Inner Child: A Life of LEGO by madlytroupe9498
Jobs to Thrill Your Inner Child: A Life of LEGOJobs to Thrill Your Inner Child: A Life of LEGO
Jobs to Thrill Your Inner Child: A Life of LEGO
madlytroupe9498195 views
Jaslowski_2yr Portfolio_Spring 2015 by Mike Jaslowski
Jaslowski_2yr Portfolio_Spring 2015Jaslowski_2yr Portfolio_Spring 2015
Jaslowski_2yr Portfolio_Spring 2015
Mike Jaslowski326 views
But I'm a Bloody Designer! by Mike Stenhouse
But I'm a Bloody Designer!But I'm a Bloody Designer!
But I'm a Bloody Designer!
Mike Stenhouse1.4K views
SVC UX class - Prototyping + Testing by Leanna Gingras
SVC UX class - Prototyping + TestingSVC UX class - Prototyping + Testing
SVC UX class - Prototyping + Testing
Leanna Gingras1.3K views
Bridging the designer-developer gap by Nicole Saidy
Bridging the designer-developer gapBridging the designer-developer gap
Bridging the designer-developer gap
Nicole Saidy508 views

Recently uploaded

Using Experiential Design to Understand the Future of AI & Immersive Storytel... by
Using Experiential Design to Understand the Future of AI & Immersive Storytel...Using Experiential Design to Understand the Future of AI & Immersive Storytel...
Using Experiential Design to Understand the Future of AI & Immersive Storytel...Kent Bye
10 views114 slides
Antimalarial agents-Medicinal Chemistry by
Antimalarial agents-Medicinal ChemistryAntimalarial agents-Medicinal Chemistry
Antimalarial agents-Medicinal ChemistryNarminHamaaminHussen
6 views27 slides
StratPlanning Manual 220713.pdf by
StratPlanning Manual 220713.pdfStratPlanning Manual 220713.pdf
StratPlanning Manual 220713.pdfLakewalk Media
19 views43 slides
Benzodiazepines--Medicinal Chemistry by
Benzodiazepines--Medicinal ChemistryBenzodiazepines--Medicinal Chemistry
Benzodiazepines--Medicinal ChemistryNarminHamaaminHussen
7 views32 slides
DR Portfolio.pptx by
DR Portfolio.pptxDR Portfolio.pptx
DR Portfolio.pptxrobertsd2
10 views11 slides
Anti -Parkinsonian Drugs-Medicinal Chemistry by
Anti -Parkinsonian Drugs-Medicinal ChemistryAnti -Parkinsonian Drugs-Medicinal Chemistry
Anti -Parkinsonian Drugs-Medicinal ChemistryNarminHamaaminHussen
19 views36 slides

Recently uploaded(20)

Using Experiential Design to Understand the Future of AI & Immersive Storytel... by Kent Bye
Using Experiential Design to Understand the Future of AI & Immersive Storytel...Using Experiential Design to Understand the Future of AI & Immersive Storytel...
Using Experiential Design to Understand the Future of AI & Immersive Storytel...
Kent Bye10 views
StratPlanning Manual 220713.pdf by Lakewalk Media
StratPlanning Manual 220713.pdfStratPlanning Manual 220713.pdf
StratPlanning Manual 220713.pdf
Lakewalk Media19 views
DR Portfolio.pptx by robertsd2
DR Portfolio.pptxDR Portfolio.pptx
DR Portfolio.pptx
robertsd210 views
Business X Design - People, Planet & Product by Cyber-Duck
Business X Design - People, Planet & ProductBusiness X Design - People, Planet & Product
Business X Design - People, Planet & Product
Cyber-Duck19 views
Free World aids day Template from Best presentation design agency by slideceotemplates
Free World aids day Template from Best presentation design agencyFree World aids day Template from Best presentation design agency
Free World aids day Template from Best presentation design agency
Sudden Deafness Design Document by wyfangherman
Sudden Deafness Design DocumentSudden Deafness Design Document
Sudden Deafness Design Document
wyfangherman50 views
The Report is Dead, Long Live the Report ! Communicating Usability Research F... by Centralis
The Report is Dead, Long Live the Report ! Communicating Usability Research F...The Report is Dead, Long Live the Report ! Communicating Usability Research F...
The Report is Dead, Long Live the Report ! Communicating Usability Research F...
Centralis5 views
217 Drive - All on upper.pptx by vidstor282
217 Drive - All on upper.pptx217 Drive - All on upper.pptx
217 Drive - All on upper.pptx
vidstor28216 views
Canned Cocktail Flat Labels by nyhapedraza
Canned Cocktail Flat LabelsCanned Cocktail Flat Labels
Canned Cocktail Flat Labels
nyhapedraza6 views

Exploring User Requirements with Lego®

  • 1. LEGO® SERIOUS PLAY Exploring User Requirements with Lego® OLIVER SCHIROK LEGO, the LEGO logo, the Brick, Knob configuration and the Minifigure are trademarks of the LEGO Group. All images are copyrighted. 1 SCHIROK BY DESIGN
  • 2. 2 Build. SCHIROK BY DESIGN Credits: http://www.dispatchwork.info/bocchignano/
  • 3. 3 Remember. SCHIROK BY DESIGN Credits:http://www.markusdollinger.de
  • 4. 4 Copy. SCHIROK BY DESIGN Credits: spielefilmetechnik.de via http://www.newspoint.cc/artikel/Digital/Halo_Master_Chief_und_iPhone_aus_LEGO_59320.html
  • 5. 5 Credits: http://www.flickr.com/photos/simonjamesjohnson/4225948859/ Succeed. Credits: http://www.flickr.com/photos/ryanmcnaught/6681417451/ SCHIROK BY DESIGN
  • 6. 6 Imagine. Credits: Jung van Matt via http://www.designtagebuch.de/lego-imagine/ SCHIROK BY DESIGN
  • 7. 7 Tell a story. SCHIROK BY DESIGN Credits: http://www.flickr.com/photos/61874800@N07/5900145258/
  • 8. 8 Think big. SCHIROK BY DESIGN Credits: http://www.lostateminor.com/2010/08/12/dave-degobbis-lego-crawler-town/
  • 9. 9 Model. SCHIROK BY DESIGN Credits: http://blog.lpainc.com/lpa-blog/bid/26847/Lego-Architect-Series-A-Kid-Architect-s-Dream-Come-True
  • 10. 10 Play! SCHIROK BY DESIGN Credits: http://www.flickr.com/photos/samuelchristian/2863334005/
  • 11. Seriously Play! 11 SCHIROK BY DESIGN
  • 12. Why play? There's a huge difference between «asking» people what they want and «finding out» what they want. MARK HURST 12 SCHIROK BY DESIGN
  • 13. User Experience People Context Contents Processes Interface 13 SCHIROK BY DESIGN
  • 14. 14 SCHIROK BY DESIGN
  • 15. Workshop Let’s find (hidden) requirements! 15 SCHIROK BY DESIGN
  • 16. What we need: Build a model that represents your favorite actor and his expectations. Lego bricks Challenges Creative space 16 SCHIROK BY DESIGN
  • 17. The Serious Play Process P Understand the challenge. P Build a metaphorical model. P Share the meaning as a story. 17 SCHIROK BY DESIGN
  • 18. Challenge No. 1 «Build a model that represents your favorite actor and his expectations.» 18 SCHIROK BY DESIGN
  • 19. Basic principles P Think with your hands. P The model is your answer to the challenge. P Use Lego bricks as metaphors. P Listen with your eyes. P Focus on the models, not the people. 19 SCHIROK BY DESIGN
  • 20. 20 SCHIROK BY DESIGN
  • 21. 21 SCHIROK BY DESIGN
  • 22. 22 SCHIROK BY DESIGN
  • 23. 23 SCHIROK BY DESIGN
  • 24. Challenge No. 2-4 24 SCHIROK BY DESIGN
  • 25. 25 SCHIROK BY DESIGN
  • 26. 26 SCHIROK BY DESIGN
  • 27. Results Why play? 27 SCHIROK BY DESIGN
  • 28. One of the deliverables: User types with pain points and user stories 28 SCHIROK BY DESIGN
  • 29. Understanding the context: The organizational structure with relations and processes 29 SCHIROK BY DESIGN
  • 30. Website Why play? Getting closer: Use cases 30 SCHIROK BY DESIGN
  • 31. Pros P Tangible: doing, not talking P Lego bricks: a common language P Focus on the individual: Everybody is heard. P Focus on the bricks, stay on topic P Much more concrete than brainstorming: Externalize, Reflect P Surprisingly effective 31 SCHIROK BY DESIGN
  • 32. Cons P Time/Costs P Completeness of user requirements P Willingness to dare P Documentation of stories/results 32 SCHIROK BY DESIGN
  • 33. Links P seriousplay.com – Official Website of Lego Serious Play P webatelier.net – Paper: User Requirements with Lego P seriousplaypro.com – Community for users/facilitators 33 SCHIROK BY DESIGN
  • 34. 34 @schirok schirok.com SCHIROK BY DESIGN Credits: http://seriousplaypro.com/2012/01/14/the-unbearable-lightness-of-bricks-the-israeli-hazard/