1. LEGO® SERIOUS PLAY
Exploring User Requirements
with Lego®
OLIVER SCHIROK
LEGO, the LEGO logo, the
Brick, Knob configuration and
the Minifigure are trademarks of
the LEGO Group.
All images are copyrighted.
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2. 2
Build.
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Credits: http://www.dispatchwork.info/bocchignano/

3. 3
Remember.
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Credits:http://www.markusdollinger.de

4. 4
Copy.
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Credits: spielefilmetechnik.de via http://www.newspoint.cc/artikel/Digital/Halo_Master_Chief_und_iPhone_aus_LEGO_59320.html

5. 5
Credits: http://www.flickr.com/photos/simonjamesjohnson/4225948859/
Succeed.
Credits: http://www.flickr.com/photos/ryanmcnaught/6681417451/
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6. 6
Imagine.
Credits: Jung van Matt via http://www.designtagebuch.de/lego-imagine/
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7. 7
Tell a story.
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Credits: http://www.flickr.com/photos/61874800@N07/5900145258/

8. 8
Think big.
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Credits: http://www.lostateminor.com/2010/08/12/dave-degobbis-lego-crawler-town/

9. 9
Model.
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Credits: http://blog.lpainc.com/lpa-blog/bid/26847/Lego-Architect-Series-A-Kid-Architect-s-Dream-Come-True

10. 10
Play!
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Credits: http://www.flickr.com/photos/samuelchristian/2863334005/

11. Seriously Play!
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12. Why play?
There's a huge difference between
«asking» people what they want and
«finding out» what they want.
MARK HURST
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13. User Experience
People
Context
Contents
Processes
Interface
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15. Workshop
Let’s find (hidden) requirements!
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16. What we need:
Build a model
that represents
your favorite
actor and his
expectations.
Lego bricks Challenges Creative space
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17. The Serious Play Process
P Understand the challenge.
P Build a metaphorical model.
P Share the meaning as a story.
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18. Challenge No. 1
«Build a model that represents your favorite actor and his expectations.»
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19. Basic principles
P Think with your hands.
P The model is your answer to the
challenge.
P Use Lego bricks as metaphors.
P Listen with your eyes.
P Focus on the models, not the people.
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24. Challenge No. 2-4
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27. Results
Why play?
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28. One of the
deliverables:
User types with
pain points and
user stories
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29. Understanding the
context:
The organizational
structure with
relations and
processes
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30. Website
Why play?
Getting closer:
Use cases
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31. Pros
P Tangible: doing, not talking
P Lego bricks: a common language
P Focus on the individual: Everybody is heard.
P Focus on the bricks, stay on topic
P Much more concrete than brainstorming: Externalize, Reflect
P Surprisingly effective
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32. Cons
P Time/Costs
P Completeness of user requirements
P Willingness to dare
P Documentation of stories/results
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33. Links
P seriousplay.com – Official Website of Lego Serious Play
P webatelier.net – Paper: User Requirements with Lego
P seriousplaypro.com – Community for users/facilitators
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34. 34
@schirok
schirok.com
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Credits: http://seriousplaypro.com/2012/01/14/the-unbearable-lightness-of-bricks-the-israeli-hazard/