2012 New Year’s Search Engine Marketing Checklist


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Learn what to expect in Search Engine Optimization (SEO) in 2012. Whether you are launching a new website or have an existing one, walk away from this webinar with a concise checklist for SEO in the new year.

SEO topics to be discussed include:

Revisiting your keywords
Analyzing web layout and site structure
Reviewing your exisiting content for duplicat content
Identifying new content topics
Optimizing for local search
Optimizing for mobile search

The SEO techniques provided in this webinar will give you everything you need to start the year with SEO in mind and get your website ranked in search engines.

Published in: Technology, Design
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2012 New Year’s Search Engine Marketing Checklist

  1. 1. 2012 New Year’s SEM Checklist New Year, New You Slideshare.net/schipulsem Schipul – The Web Marketing Company
  2. 2. Schipul.com/2012-SEM-checklistDOWNLOAD THE PDF Caitlin Kaluza @qcait TheSemBlog.com | @SEMBlog | slideshare.net/schipulsem
  3. 3. 1. Run the Keyword Density Analyzer Report on your Homepageat schipul.com/sem-toolsYou should see your brand name, your top keyword phrase, & your geography
  4. 4. 2. Update (or Create)your List of TopKeywordsUse Google keyword toolto analyze competition vs.demandAlso look at data filtered tomobile devicesStart with 5 for yourhomepage, can alsoinclude 5 for each of yourtop service pages
  5. 5. 3. Come up with a 2012 Goal for your website - What isthe #1 thing you want people to do?For Instance – Sign up for the newsletter, buy tickets, donate, fill out amembership application, fill out contact formWith a quick look at your homepage - is that goal clear?
  6. 6. 4. Scrutinize Your Navigation • FIRST: Talk about what you do • Use keywords in your headers where you can • No more than 10 items in the main nav (7 is better) • Don’t be afraid of using a utility nav • Sell your Goal • Ask people with fresh eyes - your new intern, your mom, etc.
  7. 7. 5. Look forDuplicateContentLook for internal andexternal duplicationTools: Blekko.com(requires free account)& Copyscape.com
  8. 8. 6. Set upMonthlyReports to beEmailed fromGoogleAnalyticsSet up Dashboard& Schedule aMonthly Report
  9. 9. 7. Pull a Report ofTop 10 Pages, Top 10Sources, Top 10KeywordsLook at 2010 vs. 2011for what changed • What dropped off the list? • What is new? • Why?
  10. 10. • Additional Product/Service Details • What Checklist would help your customers? • What content would help your8. Make a list of sales team? • What do your current customers6 new pages you want to know?want to write in • What do your potential customers want to know?2012 • What services don’t have a lot of detail on the website • What location specific content can you add? • What questions do you get asked often? • Industry Specific Content
  11. 11. 9. Claim YourLocal ListingsGoogle Places,Bing, Yelp, Etc.For more: schipul.com/help-files/intro-to-google-places/
  12. 12. 10. Look at yourwebsite on aniPhone, iPad, &Android• Search for your topkeyword• Make sure site is easy toread - clear text andphotos• Site should Load Quickly
  13. 13. 11. Read the WebMarketingFundamentalsschipul.com/web-marketing-fundamentals More web marketing training available at schipul.com/training
  14. 14. Website Resolutions for 20121. Add new content regularly – Pages, Press Releases, Articles, Photos, Videos, Events, etc. etc. – Create shared documents: Editorial calendar, page/blog post ideas – Add Local content when possible2. Look at Stats every Month – Look for changes – Come up with one action item based on stats3. Let Your Website be a Living Thing
  15. 15. DOWNLOAD THE PDFSchipul.com/2012-SEM-checklistCaitlin Kaluza | @Qcait | TheSEMBlog.comThis presentation available at slideshare.net/schipulsem