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Schipulites at NASA Space Center Houston for Career Day!

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Schipulites present to Houston high school students for Career Day discussing Careers of the Future and the opportunities available at a company like Schipul.

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Schipulites at NASA Space Center Houston for Career Day!

  1. 1. So... you want to work on the internet? Space Center Houston Career Day Schipul – The Web Marketing Company
  2. 2. Who is Schipul? Diverse Group of Passionate Geeks
  3. 3. Founded in 19971997 Now
  4. 4. Offices in:Houston, TX and Silicon Valley
  5. 5. What we LOVE to do• Custom Website Design• Tendenci – “Ease of Use Changes Behavior”• Creative Services – marketing brands on the web• Search Engine Marketing• “Geeking Out” with the latest technology & trends
  6. 6. “Organize the World’s People and Do Good”
  7. 7. “Organize the World’s People and Do Good”
  8. 8. Introducing the Team! Name, Role, Degree How you got into web
  9. 9. How a Website is MadeStrategy >>> Design >>> Development } Ongoing Project Marketing & Management Support
  10. 10. Marketing• Develop Strategic Campaigns to Create New Business Opportunities• Create engaging content online (website pages, newsletters, videos, articles, social media)• Speak at Industry and Community Events
  11. 11. Sales• Meet with prospects and determine the best solution for their goals and budget• Write formal proposals for new work• Take care of current clients to keep them coming back!
  12. 12. Project Manager• Client Contact for their project• Work with client to develop strategy• Keep track of all of the pieces and deadlines
  13. 13. Designer• Translate client goals, needs, and branding into design• Also keep in mind marketing fundamentals and usability
  14. 14. Turning Strategy...
  15. 15. ...Into Design!
  16. 16. ...Into Design!
  17. 17. Developer/Programmer• Implement the code that makes it all work!• Front End: HTML, CSS, JQuery• Back End: Django, Python, Apache
  18. 18. Tech Support• Support Live sites• Technical Support, Updates• Internal Support as well - networking, software, hardware
  19. 19. Want to Know More? graphic by http://stathisnhx.deviantart.com/
  20. 20. Mock Strategy Session Brainstorming
  21. 21. Example Client: Children’s Museum of Houston1. More traffic to the museum2. Increase revenue from Birthday Parties at the museum3. Increase Social Engagement4. Mobile accessibility
  22. 22. #1. More Traffic to the Museum
  23. 23. #2. Birthday Parties Birthday Party Landing Page - Optimized for SEO
  24. 24. #3. Increase Social Engagement Strategically laid out with tools to enable social engagement and sharing amongst their community.
  25. 25. #4. Mobile Responsive Design
  26. 26. Your Turn!Mock Strategy Session
  27. 27. Example Client: High School Prom1. High School Prom mini site2. Needs to sell more tickets3. Also might want to recruit sponsors & volunteers
  28. 28. Pictures & Video from Last Year
  29. 29. Sell Tickets Online
  30. 30. Spotlight Sponsors
  31. 31. Example Client: Kolache Factory Mobile Site1. Mobile website for Kolache Factory2.What features will you include?3.What will it look like?
  32. 32. Keep it Simple
  33. 33. Think About the Visitors
  34. 34. Directions & LocationsMust Be Easy to Find
  35. 35. Want to Learn More?• Take Advantage of Free/cheap resources – i.e. CodeAcademy – Lynda.com online training – GOOGLE IT!• Start doing it! – Start a blog, volunteer to run your organization’s Facebook page – Creativity translates to the web
  36. 36. Thank you! Questions?Schipul – The Web Marketing Company Tendencischipul.com tendenci.comBlog.schipul.com Blog.tendenci.com@schipul @tendenci

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