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Improve Your Email Marketing Results with Tendenci

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Connect and Communicate Using Tendenci Email Marketing
Learn how to improve your email marketing campaign results with this presentation by Sarah M Worthy, Go Get'Em! at Schipul - The Web Marketing Company.

This presentation shows you how to:
1. Increase your email newsletter open rates
2. Create and analyze segments and A/B split testing to improve your click through numbers
3. Utilize your Tendenci (http://tendenci.com) website's content and events to engage and communicate with your subscribers
4. Using Campaign Monitor's Email Marketing Software with Tendenci, WordPress, and Drupal CMS platforms

You'll also learn:
1. Why Email Marketing is so important to generating new leads and members
2. How to Create and Send an email newsletter using Tendenci's Email Marketing Integration
3. Tools to Increase Your Email Marketing Success, including
4. List Management and Segmentation
a. A/B Split Testing
b. Understanding Reporting Features
c. What to say in your newsletters to get results

We'll show you how to ENJOY creating and sending email newsletters that get results for your organization!

Published in: Technology, Business
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Improve Your Email Marketing Results with Tendenci

  1. 1. Improve Your Email Marketing Results with Tendenci Connect and Communicate Using Tendenci’s Email Marketing DashboardSchipul – The Web Marketing Company @Tendenci //@Schipul
  2. 2. Improve Your Email Marketing Results with Tendenci This Presentation will show you how to: • Increase your email newsletter open rates • Create and analyze segments and A/B split testing to improve your click through numbers • Utilize your Tendenci websites content and events to engage and communicate with your subscribers • Using Campaign Monitors Email Marketing Software with Tendenci, WordPress, and Drupal CMS platforms@Tendenci
  3. 3. What We’ll Cover in this Training: • Why Email Marketing is Important to You • How to create and send email newsletters using Tendencis Newsletter Module • Tendenci’s Tools to Increase Your Email Marketing Success, including: – List Management and Segmentation – A/B Split Testing – Understanding Reporting Features – What to say in your newsletters to get results • Q&A Time@Tendenci
  4. 4. Look At This Image! Why Email Marketing? Chart/Survey from: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html
  5. 5. Get Read: Increase Your Open Rates• Start with a Great Subject Line• Send it when your Subscribers have time to read it• Share Content that Matters to Your Subscribers@Tendenci
  6. 6. Look At This Image! • Chart provided by: http://www.campaignmonitor.com/resources/entry/1694/understanding-email-open-rates/
  7. 7. Tendenci’s Newsletter DashboardWe Found the Most AwesomeEmail Marketing Software: and Integrated it with Your Awesome Tendenci Website – Come See How it Works…@Tendenci
  8. 8. Access Your Email Marketing Dashboard From Tendenci’s Admin Navigation Menu:@Tendenci
  9. 9. Tendenci’s Newsletter Dashboard View Campaigns You’ve Created and Sent as well As Saved Drafts from the Tendenci Newsletter Dashboard. Select a Campaign to see date sent, recipients, and view the newsletter template@Tendenci
  10. 10. Tendenci’s Newsletter Dashboard Add a New Email Campaign From Tendenci’s Newsletter Dashboard and Select Content to Automatically Include in Your Email Newsletter.@Tendenci
  11. 11. Tendenci’s Newsletter Dashboard Now that You’ve Selected Content and Events from Your Website – Head over to the full Newsletter Dashboard to finish Editing Your Newsletter and Send to Your Subscribers.@Tendenci
  12. 12. The Newsletter Editor with Side-by-Side View@Tendenci
  13. 13. Tendenci Simplifies Subscriber List Management I created this Group on Tendenci… … And This List Was Automatically Created!@Tendenci
  14. 14. More Ways Tendenci Manages Your Subscribers • Create New Lists • Search for Subscribers • Create Segments Quickly • Add and Remove Subscribers • Create Autoresponders • Auto-Supresses Duplicates@Tendenci
  15. 15. Learn and Engage with Your Subscribers@Tendenci
  16. 16. “No Sweat” A/B Split Campaigns@Tendenci
  17. 17. Tendenci Reports to Improve Your Results Campaign Reports that Tell You What Makes Your Subscribers Want to Open, Read, and Click to Get Them on Your Website@Tendenci
  18. 18. Discover What Your Subscribers Are Clicking On@Tendenci
  19. 19. Now Let’s Improve Our Results! What Makes Your Newsletters More Effective? Content that is: • Social • Personalized • Relevant • Visually Awesome@Tendenci
  20. 20. We love Campaign Monitor’s Email MarketingSoftware and totally understand – Here are someother website platforms that integrate and let yousend awesome email newsletters! Don’t Have Tendenci and Want the Newsletter Features?
  21. 21. WordPress Integration@Tendenci
  22. 22. Drupal Integration@Tendenci
  23. 23. Questions? Contact Me!Sarah M. Worthy@sarahmworthysworthy@schipul.com

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