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Design Session At Launch Camp Boston

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Slides from my session at LaunchCamp Boston about the need for startups to use good design in all their communications media.

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Design Session At Launch Camp Boston

  1. 1. what good design can do for your business <ul><li>and how to go about getting it </li></ul>
  2. 2. “ Design is art that people use.” Ellen Lupton, graphic designer, writer, curator, and educator
  3. 3. Design is not ornament.
  4. 4. What is the value of good design to you?
  5. 5. Agenda <ul><li>What design can do for your business </li></ul><ul><li>Tools in your arsenal </li></ul><ul><li>Examples good and bad </li></ul><ul><li>Choosing and working with a designer </li></ul><ul><li>How to think about budget </li></ul>
  6. 6. How can good design help meet business goals?
  7. 7. YOUR VISUAL IDENTITY ^ integrated
  8. 8. Visual tools starter package <ul><li>logo </li></ul><ul><li>stationery package (print, electronic) </li></ul><ul><li>web site </li></ul><ul><li>presentation template </li></ul><ul><li>factsheet </li></ul>
  9. 9. Visual tools growth package <ul><li>marketing and sales materials </li></ul><ul><li>landing pages </li></ul><ul><li>blog design </li></ul><ul><li>facebook and twitter pages </li></ul><ul><li>trade show booth graphics </li></ul><ul><li>advertising </li></ul><ul><li>video template </li></ul>
  10. 10. EXAMPLES ^ good and bad
  11. 11. The foundation of an identity and brand LOGOS symbolic/pictorial typographic
  12. 12. Logos
  13. 13. Logos
  14. 14. They may come, but will they stay? WEB SITES 75% ¾ of web users make judgments about the credibility of an organization based on THE DESIGN of its web site 79% most Web users scan rather than read 83% the vast majority of businesses use the internet to research and find potential vendors
  15. 15. They may come, but will they stay? 0.005 second people can make rough decisions about a Web page's visual appeal after being exposed to it for as little as 1/20 of a second [Jakob Nielsen]
  16. 16. Web Sites
  17. 17. Worth a thousand words IMAGES message appropriate high-quality
  18. 18. What’s wrong with this picture?
  19. 19. What makes this better? iimages © getty images
  20. 20. Engage them, or put them to sleep tell a story the rule of 3 pictures dominate PRESENTATIONS
  21. 21. Presentations
  22. 22. build your brand save money INTEGRATED VISUAL TOOLS
  23. 23. Integrated visual tools
  24. 24. CHOOSING A DESIGNER ^ and working with
  25. 25. Work with your designer as a business partner.
  26. 26. Be clear about your project goals.
  27. 27. Communicate the problem, not the solution.
  28. 28. Be upfront about your budget.
  29. 29. But if you do it yourself <ul><li>use professional design software </li></ul><ul><ul><li>InDesign </li></ul></ul><ul><ul><li>Illustrator </li></ul></ul><ul><ul><li>PhotoShop </li></ul></ul><ul><ul><li>Dreamweaver </li></ul></ul><ul><li>do not use Word or PowerPoint for print projects </li></ul>
  30. 30. Resources <ul><li>Web Design for ROI, Turning browsers into buyers and prospects into leads. , Lance Loveyday and Sandra Niehaus </li></ul><ul><li>usability.gov The US government’s web site on usability. Excellent resource. </li></ul><ul><li>useit.com Jakob Nielsen’s site. He writes about usability information and research in his Alertbox columns. </li></ul><ul><li>Slide:ology, the Art and Science of Creating Great Presentations. , Nancy Duarte. The designer behind Al Gore’s “An Inconvenient Truth”. </li></ul><ul><li>Presentation Zen. Gar Reynolds’ blog on issues related to professional presentation design. </li></ul><ul><li>The Presentation Secrets of Steve Jobs., Carmine Gallo. There’s a very good webinar too. </li></ul>
  31. 31. Visual tools that take your business to the next level ™ Margery Stegman [email_address] 781.721.0172 schenkelstegman.com linkedin.com/in/margerystegman twitter.com/margery_s

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