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Disaster Relief 2.0: How we bridge the crowds, the media, and the government rescue endeavors with social media in under 10 days

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Disaster Relief 2.0: How we bridge the crowds, the media, and the government rescue endeavors with social media in under 10 days

  1. 1. Disaster Relief 2.0 Bridging the crowds, the media, and the government rescue endeavors with social media in 10 days TH Schee info@motomosa.com www.adct.org.tw
  2. 2. Association of Digital Culture, Taiwan ● Founded by bloggers in 2005 ● Hosting events to raise digital culture awareness ● Taiwan Blogger BoF, 2005 ● Forum of Digital Cities, 2006 ● Global Chinese Blogging Awards, 2006 ● Punch Party, 2007 ● Wikimania Conference, 2007 ● Puncar, 2008 ● Taiwan Politics 2.0, 2009
  3. 3. Snapshots of ADCT Events
  4. 4. Severity of Typhooh Morakot Duration Storm name World record Morakot (hours) and year prior to total Morakot mm in mm in 24 Denise (1966) 1825 71.8 1403 55.3 48 Unnamed 2467 97.1 (1958) 72 Gamede (2007) 3929 154.6 2777 109.3 96 Gamede (2007) 4869 191.7 2777 109.3 Total Hyacinthe (198 5678 223.5 2777 109.3 0) http://en.wikipedia.org/wiki/Typhoon_Morakot_(2009)
  5. 5. The lack of a government public communications strategy and media hype of violence exacerbated public concerns and further delayed relief.
  6. 6. 4 Phases of Disaster Relief Mitigation > Preparedness > Reponse > Recovery
  7. 7. People Ask for Help People Web Government Communities 911
  8. 8. Disaster Information Flow People Web Government Communities 911
  9. 9. But Government Websites... ● 中央氣象局 24 小時雨量預測圖 http://www.cwb.gov.tw/V6/warning/WPPS_REG_Fcst24hPrecipImage.htm ● 中央氣象局 TDB 防災颱風資料庫網頁系統 http://rdc28.cwb.gov.tw/data.php ● 中央氣象局侵台颱風資料庫 http://photino.cwb.gov.tw/tyweb/default.htm ● 中央氣象局前 100 名雨量資料 http://www.cwb.gov.tw/V6/observe/rainfall/top100.htm ● 中央氣象局劇烈天氣監測系統 http://qpesums.cwb.gov.tw ● 中央氣象局區域雨量圖 http://www.cwb.gov.tw/V6/observe/rainfall/area2.php ● 中央氣象局南區氣象中心 http://south.cwb.gov.tw/index1.php ● 中央氣象局即時影像http://www.cwb.gov.tw/V6/observe/webcam/spot_images.htm ● 中央氣象局各縣市最大值 http://www.cwb.gov.tw/V6/observe/rainfall/topmax.htm ● 中央氣象局地震測報地理資訊系統 http://192.83.177.110/cwbclient/ ● 中央氣象局實際風力觀測圖 http://www.cwb.gov.tw/V6/warning/WPPS_REG_WindReal.htm ● 中央氣象局小時累積雨量圖 http://www.cwb.gov.tw/V6/observe/rainfall/hq.htm ● 中央氣象局日累積雨量圖 http://www.cwb.gov.tw/V6/observe/rainfall/hk.htm ● 中央氣象局最新天氣圖 http://www.cwb.gov.tw/V6/forecast/fcst/I04_data.htm ● http://spreadsheets.google.com/pub? key=tZFQhQpgbe8cB3ZAZ7KG0EQ&single=true&gid=2&output=html
  10. 10. What We Do ● Aggregrate disaster information from only three largest social media ● Scrap government websites and data ● Distribute disaster relief information through social media ● Use existing available infrastructure ● Cooperate with traditional media ● Sending out volunteers to local EOCs and get around with politics
  11. 11. Our Branding Strategies... + Information
  12. 12. Timeline Ground > Pingtung 1 milliom > Kaohsiung 3 million Zero > Tainan 1.1 million > EOC 2.3 million > move to CHT Website > national media attention > crash > launch > PTT Emergency Date 8 9 10 11 12 13 14 15 16 17 18 19
  13. 13. Our Twitter Messages 08181949 [ 中央應變中心 ] [ 國防部 ] 高雄縣空勤總隊須派出每日 1 架次直升 機,載送水土保持局人員於 09:30 出發,空勘掌握現場情況,隨時通知下游居 民應變避免人民生命財產損失。 #Morakot #Kaohsiung #eoc 08181630 [ 台南 ] 昨日( 17 日)台南縣議員廖西仁、社會處長蕭英成偕同社 工員,至南化鄉南化淨水廠,與南化鄉玉山村村民、淨水廠廠方協調後續清理 安置事宜。詳見: http://0rz.tw/rWWDk #taiwanfloods #Morakot #Tainan 08181123[ 中央應變中心 ][ 記者會 ] 問:日前總統說會對相關失職人員進行 懲處,請問身為指揮官的毛部長,您如何看待自己接下來的情況? #taiwanfloods #Morakot #eocpc The message is refined to boost maximum portability
  14. 14. What we use ● Google (GAE, Maps, Docs) ● Twitter ● Plurk ● Skype ● BBS We use free services
  15. 15. Core Volunteers ● HQ: 15 ● Content: 17 ● Tainan EOC: 8 ● Pingtung ECO: 13 ● Kaohsiung: 3 ● EOC: 5 ● Total: 61 An army of trained legionnaire
  16. 16. Donors ● Chunghwa Telecom ● MSI ● China Life Insurance ● CSR Community ● 5net ● URL We create chances for companies across to get involved
  17. 17. Media Partnership - TV Get information exposed as smooth as possible
  18. 18. Media Partnership - TV Get correct information aired as much as possible
  19. 19. Media Partnership - Magazine Get interviewed as many times as possible
  20. 20. Media Partnership - Blogs Get as many blogs connected as possible
  21. 21. Resources ● gbt.tw ● twitter.com/taiwanfloods ● friendfeed.com/taiwanfloods ● adct.org.tw

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