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Virtual worlds as collaborative environments for design and manufacturing: From idea to product

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presentation at VIRMAN'08, 6-8 oct 2008, Torino, Italy

The growth of internet based communication has facilitated the development of open source, collaborative methods of working, with growing exploration of virtual worlds as potential working environments. This paper describes their use for product design and manufacturing, with examples from the virtual world Second Life for idea generation, collaborative design, and virtual manufacturing.

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Virtual worlds as collaborative environments for design and manufacturing: From idea to product

  1. 1. Virtual worlds as collaborative environments for design and manufacturing From idea to product Scott C Chase Department of Design, Manufacture & Engineering Management University of Strathclyde VIRMAN ’08 • Torino • 6-8 Oct 2008
  2. 2. Introduction • Idea generation • Design • Manufacture • Discussion VIRMAN ‘08 • Torino • 6-8 Oct 2008 2
  3. 3. Introduction • Idea generation • Design • Manufacture • Discussion VIRMAN ‘08 • Torino • 6-8 Oct 2008 3
  4. 4. Introduction • Idea generation • Design • Manufacture • Discussion VIRMAN ‘08 • Torino • 6-8 Oct 2008 4
  5. 5. Introduction • Idea generation • Design • Manufacture • Discussion VIRMAN ‘08 • Torino • 6-8 Oct 2008 5
  6. 6. Introduction • Idea generation • Design • Manufacture • Discussion Idea generation • Company presence on Internet/virtual worlds Marketing, sales & customer support • Competitions in SL, e.g. OSRAM: Million L$ Idea Electrolux: Innovation Grant Program Steelcase: Second Life Chair Design competition • Co-creation Avatar-Based Innovation VIRMAN ‘08 • Torino • 6-8 Oct 2008 6
  7. 7. Introduction • Idea generation • Design • Manufacture • Discussion Ideation Quest Process VIRMAN ‘08 • Torino • 6-8 Oct 2008 7
  8. 8. Introduction • Idea generation • Design • Manufacture • Discussion Philips Ideation Quest VIRMAN ‘08 • Torino • 6-8 Oct 2008 8
  9. 9. Introduction • Idea generation • Design • Manufacture • Discussion Philips Ideation Quest VIRMAN ‘08 • Torino • 6-8 Oct 2008 9
  10. 10. Introduction • Idea generation • Design • Manufacture • Discussion Philips Ideation Quest VIRMAN ‘08 • Torino • 6-8 Oct 2008 10
  11. 11. Introduction • Idea generation • Design • Manufacture • Discussion Video advertisement system VIRMAN ‘08 • Torino • 6-8 Oct 2008 11
  12. 12. Introduction • Idea generation • Design • Manufacture • Discussion Skytran simulation VIRMAN ‘08 • Torino • 6-8 Oct 2008 12
  13. 13. Introduction • Idea generation • Design • Manufacture • Discussion Noggin Bops VIRMAN ‘08 • Torino • 6-8 Oct 2008 13
  14. 14. Introduction • Idea generation • Design • Manufacture • Discussion Crescendo Design VIRMAN ‘08 • Torino • 6-8 Oct 2008 14
  15. 15. Introduction • Idea generation • Design • Manufacture • Discussion Aloft Hotels VIRMAN ‘08 • Torino • 6-8 Oct 2008 15
  16. 16. Introduction • Idea generation • Design • Manufacture • Discussion Wikitecture 3.0 VIRMAN ‘08 • Torino • 6-8 Oct 2008 16
  17. 17. Introduction • Idea generation • Design • Manufacture • Discussion Wikitecture 3.0: External interface VIRMAN ‘08 • Torino • 6-8 Oct 2008 17
  18. 18. Introduction • Idea generation • Design • Manufacture • Discussion Wikitecture: Contribution assessment   CP EE FL JN KB OT OB SG TS TR KB 1% 4% 7% 0% 7% 20% 20% 1% 33% 7% TS 0% 1% 5% 1% 20% 20% 10% 0% 40% 3% TR 0% 0% 0% 0% 25% 10% 10% 0% 25% 5% OB 0% 5% 5% 0% 25% 15% 20% 0% 25% 2% FL 5% 0% 7% 0% 25% 15% 15% 0% 25% 5% OT 0% 0% 0% 0% 20% 20% 10% 0% 50% 0%                         Averages= 1.00% 1.67% 4.00% 0.17% 20.33% 16.67% 14.17% 0.17% 33.00% 3.67% Sum= 94.83% Adjusted Averages= 1.05% 1.76% 4.22% 0.18% 21.44% 17.57% 14.94% 0.18% 34.80% 3.87% Adjusted Sum= 100.00% VIRMAN ‘08 • Torino • 6-8 Oct 2008 18
  19. 19. Introduction • Idea generation • Design • Manufacture • Discussion Studio Wikitecture OAN competition entry VIRMAN ‘08 • Torino • 6-8 Oct 2008 19
  20. 20. Introduction • Idea generation • Design • Manufacture • Discussion Ponoko VIRMAN ‘08 • Torino • 6-8 Oct 2008 20
  21. 21. Introduction • Idea generation • Design • Manufacture • Discussion Blurb VIRMAN ‘08 • Torino • 6-8 Oct 2008 21
  22. 22. Introduction • Idea generation • Design • Manufacture • Discussion StyleShake VIRMAN ‘08 • Torino • 6-8 Oct 2008 22
  23. 23. Introduction • Idea generation • Design • Manufacture • Discussion RepRap VIRMAN ‘08 • Torino • 6-8 Oct 2008 23
  24. 24. Introduction • Idea generation • Design • Manufacture • Discussion Double Happiness VIRMAN ‘08 • Torino • 6-8 Oct 2008 24
  25. 25. Introduction • Idea generation • Design • Manufacture • Discussion Double Happiness VIRMAN ‘08 • Torino • 6-8 Oct 2008 25
  26. 26. Introduction • Idea generation • Design • Manufacture • Discussion Double Happiness VIRMAN ‘08 • Torino • 6-8 Oct 2008 26
  27. 27. Introduction • Idea generation • Design • Manufacture • Discussion Issues • Community development • Project modularisation • Contribution assessment VIRMAN ‘08 • Torino • 6-8 Oct 2008 27
  28. 28. Introduction • Idea generation • Design • Manufacture • Discussion The future of open source design networks • Increased opportunities for less experienced designers and smaller firms • Peer review of tendered bids • Alternative paths to professional registration • More collaborative relationships between designers, manufacturers and other suppliers VIRMAN ‘08 • Torino • 6-8 Oct 2008 28
  29. 29. Thank you! • In Real Life Scott Chase s.c.chase@strath.ac.uk http://personal.strath.ac.uk/s.c.chase • In Second Life Scooter Gaudio http://slurl.com/secondlife/StrathclydeVIRMAN ‘08 • Torino • 6-8 Oct 2008 29

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