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Virtual worlds as collaborative environments for design and manufacturing From idea to product Scott C Chase Department of Design, Manufacture & Engineering Management University of Strathclyde Virtual Worlds 2008 • University of Stirling • 29 Oct 2008

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Outline <ul><li>Introduction </li></ul><ul><li>Idea generation </li></ul><ul><li>Design </li></ul><ul><li>Manufacturing </li></ul><ul><li>Discussion </li></ul><ul><li>Design teaching @Strathclyde </li></ul>

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Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Idea generation <ul><li>Company presence on Internet/virtual worlds </li></ul><ul><ul><li>Marketing, sales & customer support </li></ul></ul><ul><li>Competitions in SL, e.g. </li></ul><ul><ul><li>OSRAM: Million L$ Idea </li></ul></ul><ul><ul><li>Electrolux: Innovation Grant Program </li></ul></ul><ul><ul><li>Steelcase: Second Life Chair Design competition </li></ul></ul><ul><li>Co-creation </li></ul><ul><ul><li>Avatar-Based Innovation </li></ul></ul>Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Ideation Quest Process Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Philips Ideation Quest Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Philips Ideation Quest Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Philips Ideation Quest Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Video advertisement system Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Skytran simulation Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Noggin Bops Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Crescendo Design Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Aloft Hotels Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Reflexive architecture Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Aegis Hyposurface Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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MIT Digital Water Pavilion Expo Zaragoza, Spain 2008 Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Wikisonic Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Wikitecture 1.0 Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Wikitecture 2.0 Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Wikitecture 2.0 Archive plates

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Wikitecture 3.0 Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Wikitecture 3.0: Wiki-tree

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Wikitecture 3.0: Viewing kiosk

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Wikitecture 3.0: External interface Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Wikitecture: Contribution assessment Introduction • Idea generation • Design • Manufacture • Discussion • Teaching 100.00% Adjusted Sum= 3.87% 34.80% 0.18% 14.94% 17.57% 21.44% 0.18% 4.22% 1.76% 1.05% Adjusted Averages= 94.83% Sum= 3.67% 33.00% 0.17% 14.17% 16.67% 20.33% 0.17% 4.00% 1.67% 1.00% Averages= 0% 50% 0% 10% 20% 20% 0% 0% 0% 0% OT 5% 25% 0% 15% 15% 25% 0% 7% 0% 5% FL 2% 25% 0% 20% 15% 25% 0% 5% 5% 0% OB 5% 25% 0% 10% 10% 25% 0% 0% 0% 0% TR 3% 40% 0% 10% 20% 20% 1% 5% 1% 0% TS 7% 33% 1% 20% 20% 7% 0% 7% 4% 1% KB TR TS SG OB OT KB JN FL EE CP

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Open Architecture Network <ul><li>http://www.openarchitecturenetwork.org/ </li></ul><ul><li>Online, open source community dedicated to improving living conditions through innovative and sustainable design </li></ul><ul><li>Share ideas, designs and plans </li></ul><ul><li>View and review designs posted by others </li></ul><ul><li>Collaborate with each other, people in other professions and community leaders </li></ul><ul><li>Manage design projects from concept to implementation </li></ul><ul><li>Communicate easily amongst team members </li></ul><ul><li>Protect intellectual property rights </li></ul><ul><li>Build a more sustainable future </li></ul>

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2007 AMD Open Architecture Asia Challenge <ul><li>Community Partner </li></ul><ul><li>Nyaya Health, Sanfe Bagar, Nepal </li></ul><ul><li>Challenge </li></ul><ul><li>Enable families in a remote rural area of Nepal access to health care from top physicians and medical professionals all over the world by building a tele-medicine centre </li></ul>

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Studio Wikitecture OAN competition entry Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Beyond the competition…

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Ponoko Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Blurb Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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StyleShake Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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RepRap Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Double Happiness Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Double Happiness Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Double Happiness Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Issues for collaboration <ul><li>Community development </li></ul><ul><li>Project modularisation </li></ul><ul><li>Contribution assessment </li></ul>Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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‘CAD’ tools <ul><li>Tools for aiding the in-world modelling experience (e.g. Skid Primz) </li></ul><ul><li>Simple external tools for modelling sculpties (e.g. ROKURO, TOKOROTEN) </li></ul><ul><li>Limited CAD import into SL </li></ul><ul><ul><li>AutoCAD (Henshin) </li></ul></ul><ul><ul><li>Maya (Advanced Sculptie Exporter) </li></ul></ul><ul><ul><li>Blender (import & export of sculpties) </li></ul></ul><ul><ul><li>3D Studio Max (several) </li></ul></ul><ul><ul><li>Google SketchUp? </li></ul></ul><ul><li>No intelligence of imported models </li></ul>Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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The future of open source design networks <ul><li>Increased opportunities for less experienced designers and smaller firms </li></ul><ul><li>Peer review of tendered bids </li></ul><ul><li>Alternative paths to professional registration </li></ul><ul><li>More collaborative relationships between designers, manufacturers and other suppliers </li></ul>Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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First student builds…Seating

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Student pods

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Class exhibition John Rodger & Scott Gordon <ul><li>Reflexive display panels </li></ul>

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Class exhibition John Rodger & Scott Gordon <ul><li>Reflexive display panels </li></ul>

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Class exhibition John Rodger & Scott Gordon <ul><li>Reflexive display panels </li></ul>

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Strathclyde Info Centre Jack Shepherd <ul><li>Reflexive Architecture </li></ul>

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Strathclyde Info Centre Jack Shepherd <ul><li>‘ Holodeck’ pod changer </li></ul>

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Virtual Reality Room Gavin Scott <ul><li>360 panoramas… </li></ul>

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Virtual Reality Room Gavin Scott <ul><li>…in a sky box with surrounding info-pods </li></ul>

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Virtual Reality Room Gavin Scott <ul><li>Panoramic immersion…this is not Photoshopped! </li></ul>

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Virtual Reality Room Gavin Scott <ul><li>Panoramic immersion…this is not Photoshopped! </li></ul>

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Virtual Reality Room Gavin Scott <ul><li>Panoramic immersion…this is not Photoshopped! </li></ul>

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Virtual Reality Room Gavin Scott <ul><li>Panoramic immersion…this is not Photoshopped! </li></ul>

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Never Ending Tower Himanshu Thakkar <ul><li>From this, as you climb… </li></ul>

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Never Ending Tower Himanshu Thakkar <ul><li>…to this </li></ul>

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Never Ending Tower Himanshu Thakkar

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Never Ending Tower Himanshu Thakkar

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Never Ending Tower Himanshu Thakkar <ul><li>The fast way down </li></ul>

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Current & future activities <ul><li>Virtual Worlds design class w/17 students </li></ul><ul><ul><li>Backgrounds in architecture, engineering management, product & industrial design, public relations, multimedia </li></ul></ul><ul><li>MEng dissertation on teamwork in SL </li></ul><ul><li>Future: use in MSc Global Innovation Mgt course </li></ul>Introduction • Idea generation • Design • Manufacture • Discussion • Teaching

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Thank you! <ul><li>In Real Life </li></ul><ul><ul><li>Scott Chase </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>http://personal.strath.ac.uk/s.c.chase </li></ul></ul></ul><ul><li>In Second Life </li></ul><ul><ul><li>Scooter Gaudio </li></ul></ul><ul><ul><li>http://slurl.com/secondlife/Strathclyde </li></ul></ul>