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Leveraging Social Media for Your Business
How do you feel about social media? Love it? Scared of it? Think it is silly kids' stuff? Interesting but overwhelming? Whether you are vaguely aware of social media, or savvy to the world of word clouds, fail whales, and writing on walls - this technology is going to affect your business and your life, and you better be prepared!

An impressive panel of experts from The Image Group and Elevator Up will guide you through the exciting and sometimes confusing world of social media and networking, with a focus on Facebook, LinkedIn, and Twitter. Learn why you need to care about this phenomenon, get an overview of the most popular social media outlets, and learn how it can have a positive effect on your organization. Join us after the Early Bird Breakfast for informal hands-on instruction and discussion. You can be a social media neophyte or a raving fanatic, and there will be something for you! Tweeting during the session is highly encouraged!

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Leveraging Social Media For Business

  1. 1. LEVERAGING SOCIAL NETWORKING FOR YOUR BUSINESS Presented By: The Image Group & Elevator Up Holland Chamber of Commerce Early Bird Breakfast May 12, 2009
  2. 2. PRESENTERS •Dayna Beal •Jon Bell •Amanda Cooper •Aaron Schaap
  3. 3. AGENDA •Trends •Reality •Top Tools •Guidelines •Next Steps
  4. 4. ASSIGNMENT 1. Find an alum from any school you attended. 2. Give business cards to five people you don’t know. 3. Find one thing everyone at your table has in common. 4. Find out what Haans is doing.
  5. 5. TRENDS
  6. 6. TRENDS • Everyone’s doing it • Exponential growth • Everyday life • Eective for your business
  7. 7. SOCIAL NETWORKING
  8. 8. SOCIAL NETWORKING • What is it? • Why does it matter? • How will it be delivered? • What holds people and businesses back? • What’s next?
  9. 9. TOP TOOLS
  10. 10. TOP TOOLS
  11. 11. TOP TOOLS
  12. 12. TOP TOOLS
  13. 13. HOW COMFORTABLE ARE YOU?
  14. 14. HOW COMFORTABLE ARE YOU? A. Beginner B. Intermediate C. Advanced D. Choose not to participate (I prefer a typewriter)
  15. 15. GUIDELINES TO GETTING STARTED
  16. 16. GUIDELINES TO GETTING STARTED 1. Listen First
  17. 17. GUIDELINES TO GETTING STARTED 1. Listen First 2. The New ROI --- Return On Insight
  18. 18. GUIDELINES TO GETTING STARTED 1. Listen First 2. The New ROI --- Return On Insight 3. Humanize Your Brand --- Be Transparent
  19. 19. GUIDELINES TO GETTING STARTED 1. Listen First 2. The New ROI --- Return On Insight 3. Humanize Your Brand --- Be Transparent 4. Create a Dialogue --- Build a relationship
  20. 20. GUIDELINES TO GETTING STARTED 1. Listen First 2. The New ROI --- Return On Insight 3. Humanize Your Brand --- Be Transparent 4. Create a Dialogue --- Build a relationship 5. Be Committed --- No Autopilot
  21. 21. 1. LISTEN FIRST
  22. 22. 2. THE NEW ROI
  23. 23. 2. THE NEW ROI Return On Insight
  24. 24. 3. HUMANIZE YOUR BRAND
  25. 25. 3. HUMANIZE YOUR BRAND Be Transparent
  26. 26. 4. CREATE A DIALOGUE
  27. 27. 4. CREATE A DIALOGUE Build a Relationship
  28. 28. 5. BE COMMITTED
  29. 29. 5. BE COMMITTED No Autopilot
  30. 30. NOW WHAT?
  31. 31. NOW WHAT? • Sign up • Stay for a breakout session • Attend a future seminar • Complete a survey
  32. 32. QA
  33. 33. CONTACT US @ imagegroup @ elevatorup.com www.imagegroup.com www.elevatorup.com

Leveraging Social Media for Your Business How do you feel about social media? Love it? Scared of it? Think it is silly kids' stuff? Interesting but overwhelming? Whether you are vaguely aware of social media, or savvy to the world of word clouds, fail whales, and writing on walls - this technology is going to affect your business and your life, and you better be prepared! An impressive panel of experts from The Image Group and Elevator Up will guide you through the exciting and sometimes confusing world of social media and networking, with a focus on Facebook, LinkedIn, and Twitter. Learn why you need to care about this phenomenon, get an overview of the most popular social media outlets, and learn how it can have a positive effect on your organization. Join us after the Early Bird Breakfast for informal hands-on instruction and discussion. You can be a social media neophyte or a raving fanatic, and there will be something for you! Tweeting during the session is highly encouraged!

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